Women’s Health magazine is published 10 times a year by Hearst. It covers beauty, health, wellness, fitness, fashion, and lifestyle topics.
The Women’s Health magazine target audience primarily includes 20- to 40-year-old women, and its mission is to empower these women to make informed choices about their appearance and well-being.
Women’s Health strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, lifestyle, wellness, beauty and relationships.
In this article, we’ll review the Women’s Health magazine target audience and understand what attracts readers to this publication.
Who is the Women’s Health Magazine Target Audience?
One of the best ways to understand the Women’s Health magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Baazar, Allure or Self.
What is it that they are looking for that they find best in Women’s Health? Is it the information? Is it the style of writing? It is expert advice?
There must be something about Women’s Health that must satisfy the reader’s need. By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of Women’s Health magazine.
Understanding this psychology helps us divide the Women’s Health magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers looking for love and relationship advice
- Readers interested in Women’s health and fitness information.
Let’s look closely at each of these segments of the Women’s Health magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
Women’s Health magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
Women’s Health provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. Women’s Health also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons Women’s Health is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends. Women’s Health does not simply report on what is popular, but rather Women’s Health takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to Women’s Health for beauty tips and advice. Women’s Health provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics. Women’s Health also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in Women’s Health magazine that can give them tips and advice on how to get the most out of the product they have purchased.
Women’s Health is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the Women’s Health magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product. Such readers could turn to Women’s Health to find this type of specific information.
#4. Readers looking for love and relationship advice
Love and relationships are an important part of many people’s lives. Women’s Health magazine provides its readers with advice on a wide range of love and relationship topics. Women’s Health also features articles on intimacy, which can be an important element of a relationship.
This segment of the Women’s Health magazine target audience is looking for advice on how to improve their love life. They may be looking for a new partner or trying to figure out how to make their current relationship work better.
#5. Readers interested in Women’s health and fitness information
Women’s Health magazine often contains articles on women’s health and fitness. This type of information can impact a person’s appearance, which is why readers in this segment are interested in topics like nutrition, exercise, mental health and weight loss.
People, and especially women, interested in health and wellness will likely find Women’s Health’s articles on this topic useful. For instance, Women’s Health may feature an article on how to get rid of cellulite. Or, Women’s Health may provide tips on how to get in shape for the summer.
Either way, Women’s Health magazine provides its readers with valuable information that can help them improve their appearance. And so, anyone interested in topics related to women’s health and fitness is a segment of the Women’s Health magazine target audience.
Conclusion
The Women’s Health magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in Women’s Health.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the Women’s Health magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of Women’s Health magazine.
Finally, readers interested in Women’s health and fitness information will pick up a Women’s Health to catch up on the latest fitness or wellness trend they are interested in learning about.