Allure magazine is a monthly publication from Conde Nast that covers beauty, fashion, and lifestyle topics. The Allure magazine target audience primarily includes women and Allure’s mission is to empower these women to make informed choices about their appearance and well-being.
Allure strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, hair care, skincare, make-up, product reviews and well-being.
In this article, we’ll review the Allure magazine target audience and understand what attracts readers to this publication.
Who is the Allure Magazine Target Audience?
One of the best ways to understand the Allure magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Another, Stylist or Shape. What is it that they are looking for that they find best in Allure? Is it the information? Is it the style of writing? It is expert advice?
There must be something about Allure that must satisfy the reader’s need. By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of Allure magazine. Understanding this psychology helps us divide the Allure magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers interested in personal care and cosmetics product reviews
- Readers interested in Women’s health and fitness information.
Let’s look closely at each of these segments of the Allure magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
Allure magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
Allure provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. Allure also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons Allure is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends. Allure does not simply report on what is popular, but rather Allure takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to Allure for beauty tips and advice. Allure provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics. Allure also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in Allure magazine that can give them tips and advice on how to get the most out of the product they have purchased.
Allure is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the Allure magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product. Such readers could turn to Allure to find this type of specific information.
#4. Readers interested in personal care and cosmetics product reviews
People who buy cosmetics and personal care products want to know that they are spending their money wisely. Allure helps these readers by providing reviews of the latest cosmetics and personal care products. Allure also provides tips and advice on how to use these products to get the best results.
For instance, a reader may be considering buying a new lipstick. They will read Allure’s review of the lipstick to see if it is worth the money. Another reader might be in the market for a natural skincare product and they will read Allure’s review to see if the product is effective and worth the price.
#5. Readers interested in Women’s health and fitness information
Allure magazine often contains articles on women’s health and fitness. This type of information can impact a person’s appearance, which is why readers in this segment are interested in topics like nutrition, exercise, mental health and weight loss.
People, and especially women, interested in health and wellness will likely find Allure’s articles on this topic useful. For instance, Allure may feature an article on how to get rid of cellulite. Or, Allure may provide tips on how to get in shape for the summer.
Either way, Allure magazine provides its readers with valuable information that can help them improve their appearance. And so anyone interested in topics related to women’s health and fitness is a segment of the Allure magazine target audience.
The Allure magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in Allure.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the Allure magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of Allure magazine.
Finally, readers interested in Women’s health and fitness information will pick up an Allure to catch up on the latest fitness or wellness trend they are interested in learning about.