Bazaar, short for Harper’s Bazaar is a monthly magazine mostly for women covering beauty, style, fashion, relationships, celebrity news, food & recipes and lifestyle topics.
The Bazaar magazine target audience primarily includes 20- to 40-year-old women and Bazaar’s mission is to empower these women to make informed choices about their appearance and well-being.
Bazaar strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, hair care, skincare, make-up, product reviews and well-being.
In this article, we’ll review the Bazaar magazine target audience and understand what attracts readers to this publication.
Who is the Bazaar Magazine Target Audience?
One of the best ways to understand the Bazaar magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Self, Allure or InStyle. What is it that they are looking for that they find best in Bazaar? Is it the information? Is it the style of writing? It is expert advice?
There must be something about Bazaar that must satisfy the reader’s need. By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of Bazaar magazine. Understanding this psychology helps us divide the Bazaar magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers interested in personal care and cosmetics product reviews
- Readers interested in food and recipes
- Readers looking for love and relationship advice
- Readers interested in Celebrity news and gossip
Let’s look closely at each of these segments of the Bazaar magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
Bazaar magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
Bazaar provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. Bazaar also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons Bazaar is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends. Bazaar does not simply report on what is popular, but rather Bazaar takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to Bazaar for beauty tips and advice. Bazaar provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics. Bazaar also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in Bazaar magazine that can give them tips and advice on how to get the most out of the product they have purchased.
Bazaar is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the Bazaar magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product. Such readers could turn to Bazaar to find this type of specific information.
#4. Readers interested in personal care and cosmetics product reviews
People who buy cosmetics and personal care products want to know that they are spending their money wisely. Bazaar helps these readers by providing reviews of the latest cosmetics and personal care products. Bazaar also provides tips and advice on how to use these products to get the best results.
For instance, a reader may be considering buying a new lipstick. They will read Bazaar’s review of the lipstick to see if it is worth the money. Another reader might be in the market for a natural skincare product and they will read Bazaar’s review to see if the product is effective and worth the price.
#5. Readers interested in food and recipes
One of the attractions of Bazaar magazine for many readers is the food section. Bazaar provides its readers with recipes for delicious and healthy meals. Bazaar also features articles on the latest food and diet trends.
This segment of the Bazaar magazine target audience is interested in both the taste and the appearance of their food. Since it predominantly includes women, it is also interested in food advice for children and families. They look for ideas on how to make healthy and delicious meals that fit into their busy lifestyles.
#6. Readers looking for love and relationship advice
Love and relationships are an important part of many people’s lives. Bazaar magazine provides its readers with advice on a wide range of love and relationship topics. Bazaar also features articles on intimacy, which can be an important element of a relationship.
This segment of the Bazaar magazine target audience is looking for advice on how to improve their love life. They may be looking for a new partner or trying to figure out how to make their current relationship work better.
#7. Readers interested in Celebrity news and gossip
This segment of the Bazaar Magazine target audience is drawn to celebrity news and gossip. Bazaar tries to provide its readers with up-to-date information on what their favorite celebrities are up to.
People are attracted to celebrities for a variety of reasons. Some people enjoy following the personal lives of celebrities and learning about their day-to-day activities.
Others are interested in the work that celebrities do, such as their charitable work or their latest movie or album. Many others simply enjoy looking at pictures of celebrities and admiring their physical appearance.
Whatever the reason, people who are interested in celebrity news and gossip are sure to find something of interest in Bazaar magazine.
The Bazaar magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in Bazaar.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the Bazaar magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of Bazaar magazine.
Finally, readers interested in celebrity news and gossip are also a part of the Bazaar magazine target audience.