InStyle magazine is an online publication covering beauty, style, fashion, celebrities, and lifestyle topics. The InStyle magazine target audience primarily includes 20- to 40-year-old women and InStyle’s mission is to empower these women to make informed choices about their appearance and well-being.
InStyle strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, hair care, skincare, make-up, product reviews and well-being.
In this article, we’ll review the InStyle magazine target audience and understand what attracts readers to this publication.
Who is the InStyle Magazine Target Audience?
One of the best ways to understand the InStyle magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Stylist, Allure or Self. What is it that they are looking for that they find best in InStyle? Is it the information? Is it the style of writing? It is expert advice?
There must be something about InStyle that must satisfy the reader’s need. By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of InStyle magazine. Understanding this psychology helps us divide the InStyle magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers interested in personal care and cosmetics product reviews
- Readers interested in food and recipes
- Readers looking for love and relationship advice
- Readers interested in Entertainment news and gossip
- Readers interested in Celebrity news and gossip
- Readers interested in Women’s health and fitness information.
Let’s look closely at each of these segments of the InStyle magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
InStyle magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
InStyle provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. InStyle also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons InStyle is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends. InStyle does not simply report on what is popular, but rather InStyle takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to InStyle for beauty tips and advice. InStyle provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics. InStyle also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in InStyle magazine that can give them tips and advice on how to get the most out of the product they have purchased.
InStyle is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the InStyle magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product. Such readers could turn to InStyle to find this type of specific information.
#4. Readers interested in personal care and cosmetics product reviews
People who buy cosmetics and personal care products want to know that they are spending their money wisely. InStyle helps these readers by providing reviews of the latest cosmetics and personal care products. InStyle also provides tips and advice on how to use these products to get the best results.
For instance, a reader may be considering buying a new lipstick. They will read InStyle’s review of the lipstick to see if it is worth the money. Another reader might be in the market for a natural skincare product and they will read InStyle’s review to see if the product is effective and worth the price.
#5. Readers interested in food and recipes
One of the attractions of InStyle magazine for many readers is the food section. InStyle provides its readers with recipes for delicious and healthy meals. InStyle also features articles on the latest food and diet trends.
This segment of the InStyle magazine target audience is interested in both the taste and the appearance of their food. Since it predominantly includes women, it is also interested in food advice for children and families. They look for ideas on how to make healthy and delicious meals that fit into their busy lifestyles.
#6. Readers looking for love and relationship advice
Love and relationships are an important part of many people’s lives. InStyle magazine provides its readers with advice on a wide range of love and relationship topics. InStyle also features articles on intimacy, which can be an important element of a relationship.
This segment of the InStyle magazine target audience is looking for advice on how to improve their love life. They may be looking for a new partner or trying to figure out how to make their current relationship work better.
#7. Readers interested in Entertainment news and gossip
Readers interested in entertainment news and gossip often enjoy reading about the latest celebrity news. InStyle provides its readers with up-to-date information on the latest celebrity trends.
InStyle also features interviews with celebrities, which allows readers to get a behind-the-scenes look at the lives of the rich and famous.
The magazine also covers red-carpet events and provides its readers with information on the latest fashion trends as they relate to celebrities and entertainment.
#8. Readers interested in Celebrity news and gossip
This segment of the InStyle Magazine target audience is drawn to celebrity news and gossip. InStyle tries to provide its readers with up-to-date information on what their favorite celebrities are up to.
People are attracted to celebrities for a variety of reasons. Some people enjoy following the personal lives of celebrities and learning about their day-to-day activities.
Others are interested in the work that celebrities do, such as their charitable work or their latest movie or album. Many others simply enjoy looking at pictures of celebrities and admiring their physical appearance.
Whatever the reason, people who are interested in celebrity news and gossip are sure to find something of interest in InStyle magazine.
#9. Readers interested in Women’s health and fitness information
InStyle magazine often contains articles on women’s health and fitness. This type of information can impact a person’s appearance, which is why readers in this segment are interested in topics like nutrition, exercise, mental health and weight loss.
People, and especially women, interested in health and wellness will likely find InStyle’s articles on this topic useful. For instance, InStyle may feature an article on how to get rid of cellulite. Or, InStyle may provide tips on how to get in shape for the summer.
Either way, InStyle magazine provides its readers with valuable information that can help them improve their appearance. And so, anyone interested in topics related to women’s health and fitness is a segment of the InStyle magazine target audience.
The InStyle magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in InStyle.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the InStyle magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of InStyle magazine.
Finally, readers interested in Women’s health and fitness information will read InStyle to catch up on the latest fitness or wellness trend they are interested in learning about.