Self magazine, a part of Condé Nast, is a print and online magazine for women with over 1.5 million print editions in circulation and a total audience of over 5 million.
It covers beauty, style, fashion, and lifestyle topics. The Self magazine target audience primarily includes 20- to 40-year-old women and Self’s mission is to empower these women to make informed choices about their appearance and well-being.
Self strives to provide its readers with accurate and unbiased information about the latest beauty trends, products, and services. It also features articles on health, fitness, hair care, skincare, make-up, product reviews and well-being.
In this article, we’ll review the Self magazine target audience and understand what attracts readers to this publication.
Who is the Self Magazine Target Audience?
One of the best ways to understand the Self magazine Target Audience is to understand why someone buys this magazine instead of other similar magazines like Elle, Another, Allure or Shape. What is it that they are looking for that they find best in Self? Is it the information? Is it the style of writing? It is expert advice?
There must be something about Self that must satisfy the reader’s need. By finding that need we can begin to understand the psychology behind a reader’s decision to purchase an edition of Self magazine. Understanding this psychology helps us divide the Self magazine target audience into the following segments:
- Readers interested in Fashion and lifestyle trends
- Readers interested in Beauty tips and advice
- Readers interested in Makeup, skincare and haircare ideas and advice
- Readers interested in personal care and cosmetics product reviews
- Readers interested in food and recipes
- Readers looking for love and relationship advice
- Readers interested in Women’s health and fitness information.
Let’s look closely at each of these segments of the Self magazine target audience.
#1. Readers interested in Fashion and lifestyle trends
Self magazine readers in this segment, who often tend to be women, look for the latest information on fashion and lifestyle trends. They look for what is popular and “in style” so they can make informed choices about their own appearance.
Self provides these readers with detailed articles on the latest fashion trends, as well as information on lifestyle trends that can impact their appearance. Self also features articles on the latest beauty products and services that can help readers stay up-to-date.
One of the reasons Self is so popular with this segment of its target audience is that the magazine takes a unique approach to fashion and beauty trends. Self does not simply report on what is popular, but rather Self takes the time to explain WHY certain trends are popular giving readers concrete ideas on how they can incorporate these trends into their own lifestyles.
#2. Readers interested in Beauty tips and advice
Many readers turn to Self for beauty tips and advice. Self provides its readers with expert advice on a wide range of beauty topics, from hair care and skincare to make-up and cosmetics. Self also features articles on health and fitness, which can impact a person’s appearance.
Readers in this segment tend to look for information that will help them improve their appearance. They want to know what the latest trends are, but they also want to know how to implement those trends in their own personal appearance.
Sometimes, people will buy a beauty product but are not sure how best to use it. They can always turn to an article in Self magazine that can give them tips and advice on how to get the most out of the product they have purchased.
Self is popular with this audience because the magazine takes a comprehensive approach to beauty. Instead of focusing on just one aspect of beauty, it tends to cover a wide range of topics that can impact a person’s appearance.
#3. Readers interested in Makeup, skincare and haircare ideas and advice
While those in the previous segment of the Self magazine target audience look for general information on beauty, readers in this segment are looking for specific ideas and advice on makeup, skincare and haircare.
For instance, a reader may be looking for advice on how to choose the right foundation for their skin type. Or, a reader may be looking for tips on how to get rid of dandruff using a natural haircare product. Such readers could turn to Self to find this type of specific information.
#4. Readers interested in personal care and cosmetics product reviews
People who buy cosmetics and personal care products want to know that they are spending their money wisely. Self helps these readers by providing reviews of the latest cosmetics and personal care products. Self also provides tips and advice on how to use these products to get the best results.
For instance, a reader may be considering buying a new lipstick. They will read Self’s review of the lipstick to see if it is worth the money. Another reader might be in the market for a natural skincare product and they will read Self’s review to see if the product is effective and worth the price.
#5. Readers interested in food and recipes
One of the attractions of Self magazine for many readers is the food section. Self provides its readers with recipes for delicious and healthy meals. Self also features articles on the latest food and diet trends.
This segment of the Self magazine target audience is interested in both the taste and the appearance of their food. Since it predominantly includes women, it is also interested in food advice for children and families. They look for ideas on how to make healthy and delicious meals that fit into their busy lifestyles.
#6. Readers looking for love and relationship advice
Love and relationships are an important part of many people’s lives. Self magazine provides its readers with advice on a wide range of love and relationship topics. Self also features articles on intimacy, which can be an important element of a relationship.
This segment of the Self magazine target audience is looking for advice on how to improve their love life. They may be looking for a new partner or trying to figure out how to make their current relationship work better.
#7. Readers interested in Women’s health and fitness information
Self magazine often contains articles on women’s health and fitness. This type of information can impact a person’s appearance, which is why readers in this segment are interested in topics like nutrition, exercise, mental health and weight loss.
People, and especially women, interested in health and wellness will likely find Self’s articles on this topic useful. For instance, Self may feature an article on how to get rid of cellulite. Or, Self may provide tips on how to get in shape for the summer.
Either way, Self magazine provides its readers with valuable information that can help them improve their appearance. And so, anyone interested in topics related to women’s health and fitness is a segment of the Self magazine target audience.
The Self magazine target audience mainly includes women readers. They are often attracted to articles about fashion and lifestyle trends that they can find in Self.
Readers interested in beauty tips including ideas and advice on makeup, skincare and haircare also make up a part of the Self magazine target audience.
Likewise, people interested in personal care and cosmetics product reviews also form the readership of Self magazine.
The Self readership also includes those looking for tips on food and diet as well as on relationships and love.
Finally, readers interested in Women’s health and fitness information will pick up a Self to catch up on the latest fitness or wellness trend they are interested in learning about.