Hershey’s Kisses are bite-sized pieces of chocolate individually wrapped in foil. First introduced in 1907, they are one of The Hershey Company’s most iconic brands. More than 70 million Kisses are produced each day at the company’s factories in Hershey, Pennsylvania.
Hershey’s Kisses can be a great way to show your affection for someone special. They can also be a nice snack as well as a very useful ingredient in recipes. But what are the reasons that make Hershey’s Kisses so popular? Is it their taste? Or their cute conical shape? Or their versatility as a snack and a food ingredient?
Let’s discuss the Hershey’s Kisses target market and understand what attracts people to this delicious treat.
Who is the Hershey’s Kisses Target Market?
Chocolate is one of those rare foods that is universally loved the world over. So it’s no surprise that chocolate in all its forms, be it chocolate bars, chocolate chips, or Hershey’s Kisses, is one of the most popular snacks around.
To understand the Hershey’s Kisses target market we need to understand who chooses chocolate to snack on, and who is most likely to turn to Hershey’s Kisses when they need a snack.
We can then classify the market into the following customer segments:
- People looking for a snack
- People craving chocolate
- People looking for an energy boost
- People with a sweet tooth
- Chocolate lovers
- Parents looking for a snack for their children
- Home chefs using Hershey’s Kisses as an ingredient in desserts
Let’s now look closely at each of these segments of the Hershey’s Kisses target market.
#1. People looking for a snack
Chocolate can be a great snack for people who are looking for something to tide them over until their next meal. Chocolate in different forms can be small and easy to carry around, which makes them a convenient option for busy people on the go.
Hershey’s Kisses are especially popular with this segment of the Hershey’s Kisses target market because Kisses can be a filling snack that can help to stave off hunger – at least for a while. Just popping one kiss after another can be a satisfying and enjoyable experience for people looking for a snack.
This is one of the reasons why many convenience stores will carry Hershey’s Kisses. But this customer segment may just as well choose another type of snack that doesn’t have chocolate. For instance, they could grab a bag of chips, a bag of Doritos, or even a can of Pringles. Someone looking for a healthy snack may turn to a carob bar or some greek yogurt or even popcorn.
The important point here is that while those looking for a snack are a segment of the Hershey’s Kisses target market they have many other alternatives available to them.
#2. People craving chocolate
People craving chocolate will often buy a chocolate bar, grab a handful of chocolate chips or get some chocolate ice cream from the freezer.
But a bag of Hershey’s Kisses is also a great option because they don’t have to be eaten in their entirety all at once. And Kisses are a particularly good option for people craving chocolate because they offer a good balance of sweetness and richness.
This segment of the Hershey’s Kisses target market is often looking for a chocolate fix and Hershey’s Kisses definitely fit the bill. But, remember this Hershey’s Kisses target market segment has alternatives to choose from. If they are simply craving chocolate they may just as much choose a Mars bar or a Snickers or even grab a KitKat.
#3. People looking for an energy boost
Hershey’s Kisses can also be a good choice for people who are looking for an energy boost. The cocoa in chocolate can help them wake up and make them feel more alert.
Hershey’s Kisses are a good option for this segment because they are not too sweet and have a decent amount of chocolate.
And because Hershey’s Kisses are portable, they can be put in the pocket and taken out whenever an energy boost is needed.
#4. People with a sweet tooth
Hershey’s Kisses can be perfect for someone with a sweet tooth. They can have their dessert and snack on it too. And because Hershey’s Kisses come in a variety of flavors, there is sure to be one that will appeal to everyone’s taste.
Hershey’s Kisses are a great option for this segment of the Hershey’s Kisses target market because they are both sweet and chocolatey. Also, because Hershey’s Kisses are so easily available, they can be an easy go-to snack for people with a sweet tooth.
#5. Chocolate Lovers
Chocolate lovers are an easy segment of the Hershey’s Kisses target market. Many people who love chocolate often choose a bag of Hershey’s Kisses over any other type of snack. This is because they know that they will get the intense flavor and satisfaction that they crave.
Hershey’s Kisses with its thick layer of chocolate is definitely a good choice for these people. Anyone who’s popped a Hershey’s Kiss in their mouth knows that it is an intense chocolate experience.
#6. Parents looking for a snack for their children
This is an easy one for parents. Almost no kid will say no to chocolate, making Hershey’s Kisses an ideal snack for parents to have on hand. Many parents will carry a bag of Hershey’s Kisses in their purses or car for when their children need a quick snack.
Another reason why Hershey’s Kisses works as a great snack for kids is that they are not too messy. This is important for parents who need to hand a snack to a kid sitting in the back seat of the car.
Of course, parents looking for a healthy snack may not immediately turn to Hershey’s Kisses. But every parent knows that there are times when it is better to have chocolate on hand than nothing at all.
#7. Home chefs using Hershey’s Kisses as an ingredient in desserts
Hershey’s Kisses can be an excellent ingredient in desserts. They can be used to top a cake or pie, thrown into a batch of cookies, or melted down and used as a chocolate sauce.
Home chefs often turn to Hershey’s Kisses because they are easy to find and usually less expensive than other types of chocolate. Hershey’s Kisses can also be a good choice for people who are looking for an intense chocolate flavor.
The versatility of Hershey’s Kisses makes them a great choice for home chefs who want to use chocolate in their desserts.
Conclusion
The Hershey’s Kisses target market is very wide and includes not just those looking for a quick snack but also those who love chocolate for its own sake.
A Hershey’s Kisses can be a great snack because it is portable, easy to eat, and not too messy.
And it is also a good choice for people who are looking for an energy boost or a dessert after a meal. Likewise, parents often find Hershey’s Kisses to be a good snack for their children.
Hershey’s Kisses works equally well for people craving chocolate, looking for an energy boost, or looking to satisfy a sweet tooth.
And finally, they can be an excellent ingredient in desserts for home chefs who want to use chocolate in their creations.
