Popcorn is a popular snack that is enjoyed by a large number of people of all ages. However, the target market for popcorn differs depending on the type of popcorn being marketed.
For example, movie theater popcorn is typically marketed to adults, while microwave popcorn is typically marketed to families with children.
So, what are the different parts of the target market for popcorn? And why do they love it so much?
In this article, we will explore the target market for popcorn and discuss some of the reasons why it is such a popular snack food.
Why Do People Love Popcorn?
The popularity of popcorn is due in part to its versatility. Popcorn can be flavored in a variety of ways, making it a perfect snack for any occasion.
It is also relatively affordable and easy to make. Additionally, popcorn can be a healthy snack option that is low in calories and fat.
Another reason people love popcorn is that it can be a fun and easy snack to eat.
People love eating popcorn while watching television or movies, making it a great way to enjoy a movie or show.
Who is the Target Market for Popcorn?
To best understand the target market for popcorn, we need to first understand the reasons why someone buys popcorn instead of some other snack.
By understanding people’s motivations for wanting popcorn, we can divide this market into customer segments and study each segment on its own.
This needs-based segmentation allows popcorn makers to create products with the right tastes, textures, and prices to meet the needs of each segment of the market.
Here are the main customer segments of the target market for popcorn:
- People who love popcorn
- People looking for a quick snack
- People looking for a healthy snack
- Vegans and Vegetarians
- Parents looking for a snack for their children
Let’s look closely at each of these segments.
#1 – People who love popcorn
The most obvious target market for popcorn is people who simply love the taste of popcorn.
For these people, the snack is all about the flavor and the pleasure of popping one piece of popcorn after another into their mouth.
These aficionados of popcorn are usually willing to pay a premium for the best popcorn they can find.
#2 – People looking for a quick snack
Another target market for popcorn includes people who are looking for a quick and easy snack.
Popcorn can be a great snack and can take a few minutes to make. Just stick it in the microwave and you’re good to go.
This target market is usually interested in pre-packaged popcorn that can be bought in stores or online.
#3 – People looking for a healthy snack
A market that has grown in recent years is people who are looking for a healthy snack option.
As we mentioned earlier, popcorn can be a healthy snack that is low in calories and fat.
Additionally, many people see popcorn as whole grain food.
People who like experimenting with new
#4 – Vegans and Vegetarians
Vegans and Vegetarians are another target market for popcorn.
While most popcorn is made with butter, there are now a number of vegan and vegetarian-friendly popcorn options available on the market.
There are also a number of popcorn makers that are catering specifically to this target market by creating new and innovative flavors that are completely dairy free.
#5 – Parents looking for a snack for their children
Many parents are always on the lookout for healthy snack options for their children.
And popcorn can be a great option for kids. It’s affordable, easy to make and most kids love the taste of popcorn.
So, if you’re looking to target parents with your popcorn product, then you need to make sure that it is appealing to both children and adults.
The target market for popcorn can be divided into the following segments: people who love popcorn, people looking for a quick snack, people looking for a healthy snack, vegans/vegetarians, and parents looking for a snack for their children.
Each of these popcorn market segments looks for different things in a popcorn product. Each has different needs and wants.
So, if you want to be successful in the target market for popcorn, you need to make sure that your product meets the needs of your target market.