Wedding planners need to constantly attract new customers because once a customer gets married, they’re off the market. This means the target market for wedding planners are on the market for only a short period of time.
If you’re just starting out as a wedding planner or are already established and are trying to attract more customers, then you will need to be clear about who your ideal customer is.
After all, not everyone getting married needs or wants a wedding planner. And different people look for different services from a wedding planner.
To make matters worse, those hiring the wedding planner may not be the ones getting married.
In this article, we will look closely at the target market for wedding planners and understand what they look for in them.
Who is the Target Market for Wedding Planners?
The target market for wedding planners includes:
- The Bride and Groom
- The Parents of the Bride and Groom
- Top Wedding Magazines
- People in a Committed Relationship
- Couples’ Pages on Social Media
#1. The Bride and Groom
When a couple is planning their wedding, they are usually thinking about two things: the budget and the guest list. The bride and groom are often so busy with work and their social lives that they don’t have the time to properly plan their wedding. This is where a wedding planner comes in.
A wedding planner’s job is to take care of all the smaller details of a wedding. They will take care of all tasks such as finding the perfect venue, sending out invitations, and hiring vendors like photographers and caterers. Some even make sure that the couple’s attire matches the color scheme or design of their event.
#2. The Parents of the Bride and Groom
When it comes to wedding planning, the bride and groom are usually the ones who are in charge of hiring a wedding planner. They are the ones who want everything to be perfect and they are willing to pay for someone to help them with that.
However, the parents of the bride and groom can also be a target market for wedding planners. If the parents are paying for the wedding, they may want to have a say in who is hired to help plan it.
The key is not to make them feel like they’re taking over or being too controlling. Be sure to keep your conversations open with both the bride and groom as well as their parents.
#3. Top Wedding Magazines
There are a variety of top wedding magazines that serve as a target audience for wedding planners. These magazines typically have a large circulation and are widely read by those planning weddings.
These magazines often include articles and advertisements on wedding planning. And so, wedding planners interested in reaching a large number of potential clients often advertise in these magazines.
Wedding magazines also include advertisements for other services that a couple getting married might need. These include bridal boutiques, bakeries making wedding cakes, wedding photographers, etc.
By advertising or getting featured in a wedding magazine, a wedding planner can get their brand associated with businesses offering related services to the same customers.
#4. People in a Committed Relationship
Wedding planners typically target those who are in committed relationships and are looking to get married. The wedding planner’s job is to help make the process of planning a wedding as smooth and stress-free as possible.
Couples who are engaged or close to getting engaged are usually the most interested in hiring a wedding planner. They may also be less experienced with organizing such an event, and therefore need someone with experience to guide them through the process.
It doesn’t matter whether they’ve been married in the past, they may still need professional guidance. Another thing is to focus on the ladies in the relationship. They are more likely to be the ones searching for a wedding planner.
#5. Couples’ Pages on Social Media
If you’re in the wedding planning business, then you know that couples are always looking for inspiration on social media. But where do you find them? They head to Instagram, Facebook, etc.
When it comes to wedding planning, social media is a powerful tool. With so many couples publishing their relationships on Facebook, TikTok, and Instagram, wedding planners can easily target their audience. By following top ‘couples goals’ pages on social media, you can share some of your previous jobs for potential customers to see and interact with them online.
If your wedding settings are creative, unique, and inspirational, people will most likely ask questions and you should be there to answer them. Planners can also build relationships and eventually turn them into paying clients.
Conclusion
The target market for wedding planners isn’t limited just to those getting married or their closest relations. It includes pretty much everyone touched by a wedding. But it also includes organizations and channels that the wedding planner uses to market.
So, the Bride and Groom are clearly the key segments of the target market for wedding planners. But so are the parents of the bride and groom. Likewise, wedding planners can target people in committed relationships to get their name out there in the event these people decide to get married and need a wedding planner.
Wedding Planners also target top wedding magazines to get their wedding planning business featured there. Couples’ pages on social media are also a place where wedding planners market so as to get their services in front of people who might, one day, need them.
