What if we could have fried food without the oil? Well, that’s where air fryers come in. These nifty little appliances work by circulating hot air around the food, resulting in a crispy outside and juicy inside – all without the need for oil.
So, it’s no wonder that air fryers are all the rage right now. They seem to be on every home cook’s wish list, and for good reason – air fryers are a great way to cook food without having to use a lot of oil.
But who buys air fryers and why?
In this article, we will review the air fryer target market and understand the reasons why people are buying this amazing appliance in droves.
Understanding The Air Fryer Target Market
To best understand the air fryer target market, we need to understand why people buy air fryers. What is the motivation behind making the expense and purchasing yet another kitchen appliance rather than using the time-tested method of frying in oil?
Once we understand people’s needs and therefore their motivations, we can divide the air fryer target market into the following customer segments:
- People who love fried food (but cannot consume the oil)
- People who are trying to lose weight
- People who are health-conscious
- People who want to eat less processed food
- People who do not want the hassle of frying in oil
- People who’d like to cook healthy fast food at home
- Parents looking for healthy food alternatives for their kids
Let’s look closely at each of these segments of the air fryer target market.
#1. People who love fried food (but cannot consume the oil)
Who doesn’t love fried food? But, for many people, the oil can be a problem. Whether it’s for dietary reasons or because they are trying to lower their cholesterol, there are many people who would love to eat fried food but simply cannot.
For these individuals, air fryers provide the perfect solution. They can have all of the taste and texture of fried food without having to worry about the oil. These people can be a prime segment of the air fryer target market.
#2. People who are trying to lose weight
Another segment of the air fryer target market that tries to avoid all oil includes those who are trying to lose weight.
Fried food is often high in calories and fat, which can lead to weight gain. By air frying their food, people who are trying to lose weight can have all of the flavors of fried food without the extra calories and fat.
This segment of the air fryer target market is often health-conscious and is looking for ways to eat healthier without sacrificing taste. And air fryers provide the perfect solution.
#3. People who are health-conscious
Many people are turning to health and wellness as a way to improve their quality of life. And as part of that, they are looking for ways to eat healthier.
As we’ve seen fried food is often high in calories, fat, and sodium and can be bad for people with cholesterol problems. And for people who are health-conscious, air fryers provide a way to enjoy all of the flavors of fried food without the unhealthy side effects.
#4. People who want to eat less processed food
More and more people are turning away from processed food and are looking for ways to cook more healthy, whole foods at home. And air fryers provide a great way to do that.
With air fryers, people can cook a variety of foods – from chicken and fish to vegetables and fruits. And air fryers can cook these foods with little to no oil, making them a healthier option than deep-fried food.
For people who want to eat less processed food, air fryers can be a great option.
#5. People who do not want the hassle of frying in oil
Even those who do not mind food fried in oil can sometimes be put off by the hassle and mess that comes with it. Frying in oil can be smelly, messy, and dangerous. And clean-up is often a nightmare.
For people who do not want to deal with the hassle of frying in oil, air fryers provide a great solution. Air fryers are easy to use and easier to clean up than traditional friers. And air fryers do not create the same mess and smell that frying in oil does.
This segment of the air fryer target market is often looking for convenience and ease of use. And air fryers provide both.
#6. People who’d like to cook healthy fast food at home
People who like healthy fast food are often looking for two things – healthy food that is quick and easy to make. And air fryers provide the perfect to cook healthy fast food at home.
With air fryers, people can cook a variety of healthy foods quickly and easily. And air fryers can even be used to cook some fast food favorites, like French fries and chicken nuggets. Fast food does not have to be unhealthy. As more and more people look for healthy snack options, recipes for foods that can be cooked with air fryers will become increasingly popular.
#7. Parents looking for healthy food alternatives for their kids
Finally, we mustn’t forget that to the consternation of parents everywhere, kids often love fried food. But as we’ve seen, fried food is not always the healthiest option.
For parents looking for a healthy alternative to fried food for their kids, air fryers can be a lifesaver. Air fryers can be used to cook all sorts of kid-friendly foods, like chicken nuggets, fish sticks, and even pizza rolls. And air fryers can do so with little to no oil, making them a healthier option than deep-fried food.
Conclusion
The air fryer target market is fairly broad given that almost everyone likes fried food and most of these will agree that they could do without the oil in fried food.
In this article, we reviewed 7 segments of this market. This market includes people who love fried food but need to avoid the oil. This could be because they are health-conscious or are trying to lose weight or have an underlying health condition that prevents them from eating fried food.
The air fryer target market also includes people who want to eat less processed food and are looking for home-cooked healthy fast food options.
The market includes people who do not want the hassle of frying in oil as well as parents looking for healthy food alternatives for their kids.
