Do you ever feel like your phone is constantly dying? If so, you’re not alone.
Portable chargers have become a popular way to keep our phones charged up while on the go.
But who is buying these chargers and why?
In this article, we will take a look at the target market for portable chargers and discuss some of the reasons why people might buy them.
Why Do People Buy Portable Chargers?
There are a few reasons why people buy portable chargers.
First, as we mentioned, phones are always dying. It can be frustrating to be out and about, only to have your phone die on you when you need it the most. A portable charger can help to alleviate this problem.
Another reason people might buy portable chargers is for their convenience. Charging your phone can be a pain, especially if you don’t have easy access to an outlet.
With a portable charger, you can charge your phone anywhere – whether you’re at the beach, in the car, or on a plane. No more being tethered to an outlet!
Finally, people might buy portable chargers because they are relatively cheap.
Sure, the initial investment might be a little bit higher than just buying a standard charger, but over time, you will save money by not having to replace your chargers as often. Plus, you’ll always have a charger with you when you need it.
Who is the Target Market for Portable Chargers?
We’ve now seen why people buy portable chargers. So now let’s look at who buys them the most.
The target market for portable chargers can be split into the following segments:
- People who are always on the go
- People who have a lot of devices that need to be charged
- People who lose or break their chargers often
- People who use their phones a lot
- People going away on vacation
- People going off-the-grid for a while (but still need their phones)
Let’s look closely at each of these segments:
#1 – People who are always on the go
People in this segment of the target market for portable chargers are always on the move and need to be able to charge their devices quickly and easily.
They could be business travelers, students, or anyone else who is away from their homes often.
These people often do not find the time or do not have the time to stop and sit down to charge their devices, so they need a portable charger that is easy to use and can be charged up in advance.
#2 – People who have a lot of devices that need to be charged
These people have multiple devices that need to be charged at any given time.
A portable charger allows them to charge all of their devices without being tethered to an outlet.
For instance, a family with multiple phones, tablets and laptops can use a portable charger to keep all of their devices charged while on the go.
Another option for this segment of the target market for portable chargers is to use a wireless charger which allows you to charge multiple devices (of different makes) at the same time.
#3 – People who lose or break their chargers often
This segment of the target market for portable chargers is made up of people who often lose or break their standard phone chargers.
They need a durable charger that they can take with them wherever they go, and that will last longer than a standard charger.
#4 – People who use their phones a lot
People who need to charge their phones often because their battery runs down often are the ones who use their phones the most.
They could be heavy social media users, gamers, or anyone else who uses their phone for long periods of time throughout the day.
The phone’s battery gets consumed the most by heavy screen usage and network activity. These people need portable chargers.
#5 – People going away on vacation
This segment of the target market for portable chargers is made up of people who are going away on vacation and need to be able to charge their devices while they are away from home.
They may be going on a long flight with several layovers or going on a cruise where they will be without power for long periods of time.
When people go to distant countries, they prefer to carry portable chargers as they do not know where or how often they will find an outlet to charge their devices.
#6 – People going off-the-grid for a while (but still need their phones)
Sometimes people decide that they have had enough of civilization in large cities and need time away from the hustle and bustle.
They may go camping, hiking, or live in a remote location for a while where there is no power.
These people will still need to charge their phones, but may not have easy access to outlets, so a portable charger is essential for them.
For instance, someone who goes on a week-long hike in the wilderness may still need to use their phone in case of an emergency. A portable charger would allow them to keep their phone charged in case they need to call for help.
Conclusion
Portable chargers are becoming more and more popular as our lives get busier and busier and we rely on our devices more and more.
The target market for portable chargers includes people who are on the go, who have multiple devices, who break or lose their chargers often, and who use their phones a lot.
It also includes those away from home – either on a vacation or simply off-the-grid for a while.
Each of these customer segments has a different need that can be met by using a portable charger.
