Wireless chargers are becoming increasingly popular, as people become more and more interested in the convenience and ease of use that they offer.
Still, not everyone chooses to buy wireless chargers and is content with the charging cords that come with their devices.
So who is the target market for wireless chargers? Why do they buy them? And how do they choose one over the other?
In this article, we will explore the target market for wireless chargers and discuss some of the reasons why people buy them.
Who is the Target Market for Wireless Chargers?
To best understand the target market for wireless chargers we need to understand why someone would need a wireless charger. What are their motivations for wanting one instead of a regular charger with a charging cable?
Once we understand someone’s needs, we can segment the market based on that need.
That gives us the following customer segments for wireless chargers:
- People who own Qi-enabled devices
- People who care about convenience
- People who lose or break their charging cables often
- People who travel frequently
- People who do not mind slow charging
- People who need to charge multiple devices at once
What motivates people in each of these segments to buy a wireless charger? Let’s take a look.
#1 – People who own Qi-enabled devices
Qi-enabled devices are those that are compatible with wireless charging. If you have a Qi-enabled device, then you know that you can buy a wireless charger to use with it.
People who own Qi-enabled devices tend to be interested in the convenience of wireless charging. They may also lose or break their charging cables often, making wireless chargers a more appealing option.
This segment of the target market for wireless chargers is motivated by convenience and the need for a durable charging solution.
#2 – People who care about convenience
As the name suggests, this segment of the target market for wireless chargers cares about convenience.
They may not have a Qi-enabled device, but they are interested in the idea of wireless charging.
People who care about convenience are often motivated by the fact that wireless chargers do away with the need for charging cables. This can be a big plus if you often lose or break your charging cables.
#3 – People who lose or break their charging cables often
Another segment of the target market for wireless chargers is people who often lose or break their charging cables. This can be frustrating, especially if you need to replace your charging cable frequently.
This can happen when people have a lot of devices or if they travel frequently.
Wireless chargers can be a more appealing option for this segment of the target market because they do not need to worry about losing or breaking their charging cables.
#4 – People who travel frequently
People who travel frequently often carry portable chargers with them. But they still have to deal with the hassle of cables. This makes them an ideal target market for wireless chargers.
So they may be interested in wireless chargers because they can be used with any Qi-enabled device. This means that they do not need to worry about taking ringing multiple charging cables with them when they travel.
Another advantage of wireless chargers for this segment is that they are often smaller and more portable than traditional chargers. This can be a big plus when you are trying to pack light for a trip.
People who travel frequently tend to love the convenience and portability of a wireless charger.
#5 – People who do not mind slow charging
One of the drawbacks of wireless chargers is that they often charge devices more slowly than traditional chargers.
This can be a problem for people who need to charge their devices quickly.
However, there are some people who do not mind slow charging. Or there are situations where slow charging is not a problem.
For example, if you are charging your phone overnight, then the slower charging speed of a wireless charger is not a big deal.
People who do not mind slow charging may be motivated by the convenience of wireless charging than by the speed of charging.
#6 – People who need to charge multiple devices at once
One of the advantages of wireless chargers is that they can charge multiple devices at the same time.
This can be a big plus for people who have multiple Qi-enabled devices or who need to charge multiple devices at the same time.
Also, if these devices are from different manufacturers, they may use different charging cables. This can be a pain to keep track of.
With a wireless charger, you only need one charging pad and one power source. This can make charging multiple devices much easier.
Factors that Influence the Purchase of Wireless Chargers
When it comes to the purchase of wireless chargers, there are a few factors that can influence the purchase decision.
While different segments of the target market for wireless chargers will consider different factors, there are some common ones that impact all of them.
- The price of the wireless charger
- The quality of the wireless charger
- The brand of the wireless charger
- The reviews of the wireless charger
- Whether or not the charger is Qi-enabled
1. Price of Wireless Charger
Price is often a big factor when it comes to the purchase of a wireless charger. Qi-enabled chargers can range in price from $15 to $100.
The price of the charger will often depend on the brand, quality, and features of the charger.
For example, a more expensive charger may be faster or have multiple charging coils.
On the other hand, a cheaper charger may only have one charging coil or may be slower.
The price is often a big factor when it comes to the purchase of wireless chargers.
2. Quality of the Wireless Charger
The quality of the charger is also an important factor to consider. Wireless chargers can vary in terms of build quality and durability.
Some chargers are made with cheaper materials and are not as durable.
This can be a big problem if you plan on using your charger frequently or if you travel often.
It is important to make sure that the charger you purchase is made with high-quality materials.
3. Wireless Charger Brand
Many people make their purchase decision solely based on the brand of the product.
There are a few well-known brands that make Qi-enabled wireless chargers, such as Anker, Belkin, and Mophie.
These brands are often more expensive but they also offer higher quality products.
For those looking for a high-quality charger, it is often worth it to spend the extra money on a well-known brand.
4. Wireless Charger Reviews
Most people these days do not purchase until they have read reviews of the product they intend to purchase. This is especially true when it comes to electronics.
When it comes to wireless chargers, there are a few things that consumers look for in reviews.
First, you make sure that the charger they are considering is Qi-enabled.
Second, they read about the experiences other people have had with the charger.
And third, you try to make sure that the reviews are from credible sources.
5. Whether or not the charger is Qi-enabled
Whether or not the charger is Qi-enabled is often the most important factor for many consumers. Qi is the standard for wireless charging and it is what most devices are compatible with.
If a charger is not Qi-enabled, it will not be able to charge most devices.
For this reason, it is important to make sure that the charger you are considering is Qi-enabled.
The target market for wireless chargers includes people who own Qi-enabled devices, who care about convenience, who lose or break their charging cables often, who travel frequently, who do not mind slow charging, and who need to charge multiple devices at once.
Each of these potential buyers of wireless chargers makes purchase decisions based on different factors.
But the most common factors that everyone considers are the price, quality (reputation), the brand, its reviews, and whether or not the charger is Qi-enabled.