Creative writing is a form of non-traditional writing. This form of writing can encompass a wide range of different styles and genres and it can be identified by an emphasis on originality, story-telling, and narrative craft.
Every type of writing has a target audience that it is meant to appeal to. The target audience of creative writing is a bit different than the audiences for other types of writing. Creative writing is meant to evoke emotion in the reader and transport them into another world. It can be used to tell stories, express feelings and entertain.
If you’re a writer, then for your creative writing to be successful, you will need to understand who your target audience is and what they want. In this article, we’ll review the target audience of creative writing and understand what attracts them to this literary style.
What is Creative Writing?
Creative writing is any type of writing that falls outside of the usual bounds of academic, journalistic, or technical writing. It can be used to tell stories, express feelings, create atmosphere, or entertain. Creative writing is often defined as “writing in which the author uses imagination and creativity to tell a story or share an experience.”
Creative writing involves imagination and is meant to evoke emotion in the reader. Good creative writing transports them into another world or at least gives them a new perspective on our world.
What distinguishes creative writing from other types of writing is the use of literary devices such as metaphor, simile, and personification. These devices are used to create a more evocative and emotional writing style.
Who is the Target Audience of Creating Writing?
To best understand the target audience of creative writing we need to understand what attracts people to creative writing. What is it about creative writing that is so appealing to them? What need does creative writing satisfy that another type of writing does not?
When we understand the answers to these questions, we can divide the target audience of creative writing into the following segments:
- People who already love creative writing
- People who want to be transported into another world
- People who want to understand the human condition better
- Aspiring creative writers
- People who are looking for fantasy
Let’s look closely at each of these audiences for creative writing.
#1. People who already love creative writing
The first segment of the target audience of creative writing on our list is those who already love creative writing.
These readers crave imagination, emotion, and variety. Some want to connect on a human level to what’s being written while others want the written word to transport them into another world.
Regardless of the reason, creative writing is their go-to form of literature. Also, this segment can be more receptive to new works of creative writing and new writers in the creative writing genre.
This group also includes people who love poetry as well as those who appreciate creative writing in its various forms such as novels, short stories, and plays.
#2. People who want to be transported into another world
The people in this segment reach for creative writing because they want to be transported into another world.
One of the staple aspects of creative writing is—you guessed it—creativity. Creativity doesn’t need to be mystical and fantastical, but instead, it can be purposefully and imaginatively developed to allow for a fully immersive experience for the reader.
These readers are looking to dive into a world that’s not their own. They want a story with vivid descriptions, engaging dialogues, and developed characters.
#3. People who want to understand the human condition better
The third segment on our list of the target audience of creative writing is people who want to understand the human condition better.
These people are looking to relate their emotions to both the characters and the authors of creative writing. Sometimes it takes seeing or reading a similar real-world scenario to help a reader gain perspective on their own experiences and emotions and those of others.
These people reach for works of creative writing for relatable points of view and situations. They want to read about characters that face the same challenges or feel the same emotions as they do.
This target audience of creative writing can also be some of the most loyal readers to an author. If they find an author that writes about topics or emotions they can relate to, they are likely to follow that author’s work religiously.
#4. Aspiring creative writers
Another major audience for creative writing is those looking to author their own works of creative writing. These are aspiring creative writers.
This segment of people might come as a surprise to some, but when one’s looking to write their own piece of creative writing, it’s highly suggested that they consume as much creative writing as possible, and to explore works spanning many generations.
Therefore, it makes sense that aspiring creative writers are a key target market segment for creative writing.
#5. People who are looking for fantasy
The final segment on our list of the target audience of creative writing is people who are looking for fantasy.
Creative writing goes beyond the traditional boundaries of other forms of writing. It’s an expressive and unique form of literature fostered by imagination and creativity. As a result, creative writing has the potential to always hold space for fantasy.
Depending on the amount of fantasy a reader is searching for, creative writing can offer a few magical elements or the completely fantastical.
These readers are looking for an escape from reality. They want to be transported into a world of make-believe where the impossible becomes reality. They are usually voracious readers of fantasy novels and are always on the lookout for the next great escape.
Conclusion
The target audience of creative writing is vast and varied. It includes people who appreciate the classics, those who want to be transported into another world, those who want to understand the human condition better, aspiring creative writers, and people who are looking for fantasy.
The great thing about creative writing is that there truly is something for everyone. No matter what somebody is looking for, they can likely find it in the world of creative writing.
And that’s why creative writing will always have an audience.
