F45 Training is a chain of fitness centers originally from Australia but now based in Austin, Texas. They are an operator and franchisor of over 1700 fitness centers in 45 countries.
The ‘F’ in F45 stands for Functional Training which is a mix of circuit and High-Intensity Interval Training (HIIT) while ’45’ refers to 45 minutes, the amount of time a recommended training session lasts.
In this article, we take a look at the F45 target market and understand what attracts them to these fitness clubs.
The F45 Target Market: Who Are They?
To best understand the F45 target market, we need to understand what attracts people to F45 Training.
Is it because people simply want to work out, get healthy and become fit and F45 Training is the nearest fitness center to their home or office? Or is there something specific about F45 that they prefer over other fitness centers?
By answering these questions, we can divide the F45 target market into the following key customer segments:
- People looking to improve their fitness
- People trying to lose weight
- People who want to bulk up or tone their muscles
- People preparing for a game or competition
- Athletes who play regularly sports
- People who are rehabilitating after an injury or surgery
- Elderly people looking for a low-impact workout
Let’s now look closely at each of these customer segments.
#1. People looking to improve their fitness
The most obvious customer segment of the F45 target market is people who are looking to improve their fitness.
These could be people who have been leading sedentary lifestyles and want to get started on a fitness regime. It could also be people who have been working out regularly but are yet to see results. In both cases, they are looking to F45 Training as a place where they can work out and see results.
These people could use a fitness tracker to monitor their progress and see how they are doing. They could also be looking for an F45 certified personal trainer to help them with their workout routine.
F45 Training offers a wide range of cardio and strength-training equipment that people can use to improve their fitness. They also have 45 unique and systemized group workouts that people can take to improve their fitness.
People in this market segment will usually look for an F45 Training that is close to their home or work and so convenient to reach.
#2. People trying to lose weight
One very common reason why people join a fitness center is to lose weight making such people an important segment of the F45 target market.
F45 Training clubs have cardio equipment like treadmills, ellipticals, and stationary bikes that people can use to lose weight. They also offer strength-training equipment to tone the muscles and give the body a more toned look.
Plus, F45 Training offers High-Intensity Interval Training (HIIT), circuit training, and functional training.
#3. People who want to bulk up or tone their muscles
Another important reason why people go to gyms is to bulk up or tone their muscles.
F45 Training has strength-training equipment like free weights, weight machines, and resistance bands that people can use to build muscle. They also offer personal trainers who can help people with their workout routines.
F45 Training clubs usually have a wide range of free weights as this is one of the most popular ways to bulk up or tone muscles.
#4. People preparing for a game or competition
People preparing for a big game competition or even a small one like a marathon also form an important part of the F45 target market.
These people will typically use cardio equipment to build their endurance. They will also use the strength-training equipment to build their muscles and help them recover from workouts faster.
Some people in this segment may also sign up for personal training to help them with their workout routines and reach their goals faster. These people may use a fitness app on their phones to track their progress as well.
#5. Athletes who play regularly sports
Athletes who practice a sport regularly need to stay in shape and so they also form an important part of the F45 target market.
Depending on the sport they play, they will use different equipment. For example, F45 Training has treadmills that can be used by runners to build their endurance. They also have free weights that can be used by basketball players to build their muscles.
#6. People who are rehabilitating after an injury or surgery
People who are recovering from an injury or surgery may be recommended by their doctor to join a gym to help them recover and rehabilitate faster.
Many people undergoing physical therapy or even massage therapy may also join a gym as a part of their therapy and rehabilitation process.
These people are not necessarily diehard fans of F45 Training. They could achieve their goals just as much in any other gym.
But if they have an F45 Training near their home or even their work, they are more likely to join it simply because it is more convenient for them.
#7. People who like group workouts
This segment of the market includes people who like working out in groups. They may not feel comfortable working out alone and so they prefer to do it with other people.
F45 Training offers group systemized workouts for cardio, resistance training, and a hybrid of both. The biggest benefit of working in groups is that it helps to keep people motivated and accountable.
It also makes working out more fun as people can socialize while they are doing it. This is a great way for people to make new friends and meet like-minded people.
Conclusion
F45 Training is a popular gym chain with over 1700 locations across 45 countries.
The F45 target market is mostly made up of people who are looking to lose weight or tone their muscles. They offer a wide range of equipment and services to cater to this target market.
Their market includes people who want to bulk up or tone their muscles, people preparing for a game or competition, and athletes who play sports regularly.
People who are rehabilitating after an injury or surgery also tend to go to gyms and so are a segment of the F45 target market as are people who prefer to work out in groups.
