When it comes to making a movie, there are a few key ingredients that always work: a good story, likable characters, and of course – plenty of laughs. And that’s what the target audience for comedy films looks for.
Comedy films have been around for as long as movies have, and they continue to be one of the most popular genres in Hollywood. But while everyone loves a good laugh once in a while, comedy isn’t always easy to get right.
For a comedy film to truly succeed, it needs to appeal to its target audience because while someone may find something funny, someone else might not.
So who exactly is the target audience for comedy films? And what makes these films so appealing?
Let’s find out.
Who is the Target Audience for Comedy Films?
The target audience for films is very broad and different people are attracted to different film genres for different reasons. Comedy films are one such genre and it is unique in the sense that everyone loves comedy.
The target audience for comedy films includes:
- People who enjoy watching films that make them laugh
- People who enjoy films with light-hearted storylines
- People who enjoy films that are easy to watch
- People looking for a break from daily stresses
- Families looking for a fun activity to do together
Let’s look closely at each of these audiences for comedy films.
#1 – People who enjoy watching films that make them laugh
By far the most important target audience for comedy films are people who simply enjoy watching films that make them laugh.
These are the people who will flock to see the latest comedies in theaters, and they’re also the ones who will buy or rent comedy DVDs.
In fact, this target audience for comedy films tends to seek out comedy wherever they can find it. For instance, they’re more likely to watch a late-night comedy show or listen to a comedian’s stand-up routine than they are to watch a drama or action film.
#2 – People who enjoy films with light-hearted storylines
Another target audience for comedy films is people who enjoy films with light-hearted storylines.
These viewers don’t necessarily want non-stop laughs, but they do want a story that is easy to follow and doesn’t require too much thought.
This target audience is often looking for a film that they can watch without having to pay too much attention to it. They just want to sit back, relax, get the popcorn, and be entertained.
For this reason, many comedies tend to be about silly topics or have simple plots.
#3 – People who enjoy films that are easy to watch
Not all films are easy to watch. For instance, drama films, horror films, war movies, or even action films can be quite intense, and they often require the viewer to pay close attention to stay on top of the story.
Comedy films, on the other hand, are easy to watch. They don’t require the same level of concentration, and viewers can usually follow along even if they’re distracted from time to time.
This audience for comedy films usually looks for films that are not taxing on the brain. They are often attracted to slapstick humor or films that rely heavily on visual gags.
These are movies like “The Naked Gun” or “Jonny English” – films that are easy to watch and don’t require too much thought. Classics in this genre include Charlie Chaplin, Laurel & Hardy, and The Three Stooges.
This audience is also attracted to another type of easy-to-watch comedy – the sit-com. Sit-coms, or situation comedies, became popular on television in the 1950s, and they continue to be successful today. Shows like “The Big Bang Theory”, “Modern Family”, and “Friends” all fall into this category.
#4 – People looking for a break from daily stresses
A common reason why people watch films is to escape from their everyday lives. And for some viewers, comedy films provide the perfect escape.
These viewers are looking for a film that will take them away from their troubles and make them forget about their problems for a while. They want to laugh and have a good time, even if it’s just for two hours.
This target audience for comedy films is often drawn to films that are set in unusual or fantastical worlds, such as “The Hitchhiker’s Guide to the Galaxy” or “Monty Python and the Holy Grail”. These films provide a welcome respite from the mundane reality of everyday life.
Another type of film that appeals to this target audience is a romantic comedy. These films often have light-hearted storylines and happy endings, which provide a much-needed dose of optimism for viewers who are dealing with their own love lives.
Examples include “When Harry Met Sally”, “Sleepless in Seattle”, and “Bridget Jones’s Diary”.
#5 – Families looking for a fun activity to do together
Watching a comedy film is a great way for families to bond and have some fun together.
This target audience is looking for a film that everyone can enjoy, without having to worry about offensive language or mature themes.
G-rated comedies are the perfect solution for this target audience. These films are appropriate for all ages, and they usually contain messages that the whole family can appreciate.
Some examples of G-rated comedies include “The Incredibles”, “Up”, and “Coco”. These films are not only entertaining, but they also provide valuable life lessons for viewers of all ages.
#6 – Children
And finally, the most discerning target audience for comedy films: Children!
Many comedy films are aimed at children, and they often contain elements that specifically appeal to this target audience.
For instance, many children’s comedies feature talking animals or other-worldly characters. These films also tend to have simple plots and lots of physical humor.
Some examples of popular children’s comedies include “The Secret Life of Pets”, “The Lego Movie”, and “Shrek”. These films are not only entertaining for children, but they also provide a much-needed break for parents who need some time to themselves.
Everyone enjoys a good laugh and that makes almost everyone a target audience for comedy films in one form or another.
This includes people who watch films that make them laugh, those who enjoy films with light-hearted storylines, and people who enjoy films that are easy to watch.
People looking for a break from daily stresses are also a target audience for comedy films as are families looking for a fun activity to do together.
Finally, children too love comedy films and a large number of these films are made specifically for children.