Pret a Manger is a company that serves fresh, healthy food and drinks to its customers. They have a wide variety of menu items to choose from, and they are constantly expanding their target market. For anyone looking for a quick and delicious meal, Pret a Manger is the perfect place to go.
In this article, we’ll review the Pret a Manger Target Market and understand the reasons why Pret a Manger is appealing to them.
Who is the Pret a Manger Target Market?
To best understand the Pret a Manger Target Market we need to understand why someone goes to Pret as opposed to a competitor like Panera or Dunkin Donuts or another bakery, coffee shop, or even a fast-casual restaurant.
What is about Pret a Manger that attracts its target market to it?
By answering these questions we can divide Pret a Manger’s customers into the following segments:
- People who love the food and drinks at Pret a Manger
- People looking for a quick cup of coffee (including organic coffee)
- People who appreciate the convenience of Pret a Manger
- People who are looking for a healthy snack
- Parents looking for a quick and simple meal for their children
- People looking for a place to meet friends and socialize
- People looking for a fast-casual dining option
Let’s look closely at each of these market segments of Pret a Manger.
#1. People who love the food and drinks at Pret a Manger
The most obvious target market for Pret a Manger includes people who simply love the food at Pret. This is Pret’s most important market segment as they are the ones who will come back time and time again and recommend Pret to their friends.
These people may come for the great coffee, fresh sandwiches, or yummy salads but they stay for the experience. They love that Pret a Manger is a place where they can relax and enjoy their food without having to worry about the pretentiousness of some other restaurants.
Pret a Manger has built a strong reputation among this group of people as a place that is relaxed, fun, and has great-tasting food. This is the group of people who are most likely to become regular customers and brand ambassadors.
#2. People looking for a quick cup of coffee (including organic coffee)
Some people just want a great cup of coffee and Pret a Manger has them covered. They offer both regular and organic coffee that is brewed fresh throughout the day.
This segment of Pret a Manger’s target market is attracted to the convenience and quality of the coffee. They may not be interested in the other food items on the menu but they appreciate that Pret a Manger has them covered when they need a quick caffeine fix.
This segment of the Pret a Manger target market is important to the company as they are repeat customers who help drive sales.
#3. People who appreciate the convenience of Pret a Manger
This segment of the Pret a Manger target market includes people who appreciate the convenience of the company’s locations.
Pret a Manger has locations in high-traffic areas such as airports, train stations, and office buildings. This makes it easy for people to pop in and grab a quick bite to eat without having to go out of their way.
Pret a Manger can be ideal for people at work who need a quick lunch or snack. It can also be a great option for people who are traveling and need a quick and easy meal.
#4. People who are looking for a healthy snack
People looking for healthy snacks are another important segment of the Pret a Manger target market.
Pret a Manger offers a wide variety of healthy snacks such as fruit, yogurt, and granola bars. This is a great option for people who are looking for a quick and healthy snack until their next meal.
On a hot summer day, people could pop into a Pret to grab an iced coffee or a cold brew to help cool off. This segment of the target market is important to Pret a Manger as they are looking for healthy options that Pret a Manger makes an effort to promote.
#5. Parents looking for a quick and simple meal for their children
Parents are always looking for quick and simple meals for their children and Pret a Manger can be a great option.
Pret a Manger offers a variety of kid-friendly items such as sandwiches, wraps, and salads. This can be a great option for parents who are looking for a quick and healthy meal for their children. Parents looking for a snack can also find things like popcorn, chips, frozen yogurt, and chocolate bars.
Pret a Manger also offers a variety of kid-friendly drinks such as juice and milk as well as sodas and water.
#6. People looking for a place to meet friends and socialize
Pret a Manager can be a great place for people to meet up with friends and socialize.
A Pret a Manager location company has a wide variety of seating options including tables, chairs, couches, and benches. This makes it easy for people to find a place to sit and chat with friends.
Pret a Manager also offers a variety of food and drink options that can be shared among friends. As we have already seen, this includes pretzels, chips, dips, salads, sandwiches, wraps, and desserts.
#7. People looking for a fast casual dining option
Many people look for fast casual dining options which combine great food with a casual atmosphere. Pret a Manger can be a great option for casual dining.
With its mix of good, tasty food and a casual setting, Pret a Manger can be a great place to take a break from shopping or working. It can also be a great place to catch up with friends or family.
Pret a Manger casual dining experience is for people who want to watch their budget and still enjoy a good meal. With its reasonably priced menu, Pret a Manger can be a great option for casual dining on a budget.
Conclusion
The Pret a Manger target market includes a wide range of people from those who love the Pret brand and its products to those simply looking for a place to socialize at meet friends.
It also includes those looking for a quick cup of coffee, a healthy snack, and parents looking for a quick and simple meal for their children.
People appreciate the convenience of Pret and the casual dining experience it gives at an affordable price.