Pizza Hut is the world’s largest pizza chain measured by the number of locations it has, which stands at more than 17,000 worldwide.
Pizza Hut needs no introduction and it may seem that everyone can be considered a part of the Pizza Hut target market.
But who do they cater to? Who prefers to order pizza from the Pizza Hut rather than from other pizza delivery and takeaway chains?
In this article, we will review the Pizza Hut target market and understand when and why people order from Pizza Hut.
Who is the Pizza Hut Target Market?
One of the best ways to understand who the Pizza Hut target market is to understand, first of all, why people order pizza and next why they eat at Pizza Hut as opposed to at other pizza chains like Domino’s or Papa Johns’s.
By understanding people’s need for pizza and then their motivations for buying at Pizza Hut, we can divide the Pizza Hut target market into the following consumer segments:
- People who love Pizza
- People who specifically love pizza from Pizza Hut
- People looking for a takeaway/delivery meal
- People looking for convenience
- People looking for a meal that is value for money
- People who have guests coming over for a casual meal
- Friends hanging out over a pizza
- Parents looking for a meal their kids will love
- People looking for comfort food
- Companies ordering pizza for employees
Let’s now look closely at each of these segments of the Pizza Hut target market.
#1. People who love Pizza
The most obvious segment of the Pizza Hut target market includes people who simply love pizza. They’re the ones who would order pizza even if it was from a chain they didn’t particularly like. They might buy pizza from Pizza Hut, Domino’s, Papa John’s or anywhere else – it doesn’t matter to them, they just want their pizza fix.
For these people, Pizza Hut offers a quick and convenient way to get their hands on a delicious pizza. They might not be particularly loyal to the brand, but they’re still an important part of Pizza Hut target market.
#2. People who specifically love pizza from Pizza Hut
This segment of the Pizza Hut target market is made up of people who have a strong preference for pizza from Pizza Hut over other brands. They might like the taste of Pizza Hut pizza better, or they might appreciate the company’s quick and convenient delivery service.
These are the customers who are most likely to be loyal to Pizza Hut and to order from the company on a regular basis. Keeping these customers satisfied and retaining their loyalty is crucial for Pizza Hut’s continued success.
#3. People looking for a takeaway/delivery meal
Sometimes, people just don’t feel like cooking. It might be because they’re too tired, or it might be because they don’t have the ingredients they need to make a meal from scratch. Or sometimes, they simply want to pick up a quick meal on their way home from work.
Whatever the reason, these people are looking for a quick and easy takeaway or delivery meal that they can enjoy in the comfort of their own homes.
Pizza Hut can be the perfect solution for these customers, as the company offers both takeaway and delivery services. And with a wide range of pizzas, sides, and desserts on the menu, there’s something to suit everyone’s taste.
#4. People looking for convenience
No one can argue that Pizza Hut is not a convenient option for pizza. Whether you’re ordering takeaway or delivery, the process is quick and easy. When you sit down in a Pizza Hut restaurant, the orders are delivered promptly. And with more than 17,000 locations worldwide, there’s likely to be a Pizza Hut near you.
For people in this segment of the Pizza Hut target market, convenience trumps everything else. They may not be particularly concerned about the type of pizza or the price, they may not even care if they order pizza or something else – they just want a quick and easy way to get their hands on a hot meal.
Pizza Hut faces stiff competition trying to reach this segment of its market from other fast food and fast-casual restaurants which also offer convenience. These could be places like Panera Bread or Pret a Manger or even those offering classic American fare of burgers and fries like Five Guys, Whataburger, or In n Out Burger.
#5. People looking for a meal that is value for money
One of the main attractions of the pizza from Pizza Hut is that it offers good value for money. A large pizza can feed a family of four for less than $20, which is a pretty good deal.
For people in this segment of the Pizza Hut target market, price is a key consideration. They want to be able to feed their family a hot meal without spending a lot of money. And Pizza Hut offers them a great solution.
However, it’s important to remember that Pizza Hut isn’t alone in this category. Customers looking for a good bang for their buck are just as likely to walk into Burger King or McDonald’s or KFC. Yes, this means no Pizza but it still means value for money. And for those who absolutely want pizza, there’s the option of frozen pizza at home.
#6. People who have guests coming over for a casual meal
When people have guests coming over, say to watch a game, they want to be able to offer them a meal that is casual and easy to eat. Something like pizza fits the bill perfectly.
Pizza Hut offers a range of pizzas that are perfect for sharing, as well as some delicious sides and desserts. This makes it the ideal option for people who are looking to feed their guests without having to go to too much trouble.
Ordering pizza also means that there’s no need to spend time cooking and cleaning up afterwards. You can simply sit back, relax, and enjoy your guests’ company.
#7. Friends hanging out over a pizza
Just like the previous group of people, this group is also looking for a casual and easy-to-eat meal. But in this case, they’re not feeding guests – they’re simply hanging out with friends and want to enjoy some good food without having to cook.
Pizza is the perfect solution for this group, as it can be shared and enjoyed without any hassle. And with a wide range of toppings to choose from, everyone is sure to find a pizza that they like.
Pizza Hut can be a great option for this group, as it offers both takeaway and delivery services. This means that they can either go to the pizza shop to pick up your order or have it delivered straight to their door.
#8. Parents looking for a meal their kids will love
Parents are always struggling to find meals that their kids will actually eat. It seems like they’re either too picky or they just don’t like anything.
But one thing that most kids love is pizza. And luckily for parents, Pizza Hut has a wide range of pizzas that are perfect for even the pickiest of eaters. So if you’re a parent who is looking for an easy and stress-free meal, then Pizza Hut is definitely the way to go.
#9. People looking for comfort food
Pizza can be the ultimate comfort food. It’s warm, cheesy, and filling – everything you need to make you feel better. People who are feeling down and blue or have had a tough day are often looking for a “pick-me-up” to make them feel better. And pizza can be just what the doctor ordered.
People in this category can be a prime segment of the Pizza Hut target market. Given that pizza from Pizza Hut hits the right spots for those looking for comfort food and given its ubiquity, it’s no wonder that people turn to Pizza Hut when they’re feeling down.
#10. Companies ordering pizza for employees
Companies often order lunches for a team or a group of employees. And pizza is always a popular option. It’s easy to order, it’s usually pretty inexpensive, and most people like it.
Pizza Hut can be a good option for companies who are looking to order lunch for their employees. Many companies will have a Pizza Hut account that they can use to easily order pizza for their employees. They may even have standing orders that are placed on a regular basis.
So if you’re a company looking for an easy and affordable lunch option, then Pizza Hut should definitely be on your radar.
Conclusion
Pizza is a universally loved food making people who simply love pizza and those who especially love pizza from Pizza Hut the most obvious segments of the Pizza Hut target market.
People looking for a takeaway or delivery meal are also likely to choose Pizza Hut as long as they want a pizza. The same goes for people looking for convenience and value for money.
People who have guests coming over for a casual meal or those who want to hang out with friends are also the Pizza Hut target market.
Parents looking for a meal that the kids will enjoy will often order pizza from Pizza Hut as will companies for their employees.
Finally, pizza can be the ultimate comfort food making people looking for a pick-me-up a perfect target market for Pizza Hut.
