Greek yogurt is becoming more and more popular in the United States, as people are beginning to realize the nutritional benefits that it offers. Greek yogurt is packed with protein and calcium and can be a great source of probiotics.
However, greek yogurt is not just for health nuts – it can be enjoyed by anyone! In fact, greek yogurt is becoming so popular that it is now one of the fastest growing segments in the dairy industry.
So, who buys Greek yogurt, and why? In this article, we will discuss the Greek yogurt target market and explore some of the reasons why this type of yogurt is becoming so popular.
Understanding the Greek Yogurt Target Market
One of the best ways to understand the Greek yogurt target market is to understand why people buy and consume Greek yogurt. What is it about Greek yogurt that makes it so appealing?
Another question to ask is: how do people consume Greek yogurt? Most people just eat Greek yogurt right out of the container, but some people like to add fruit or granola for a more filling breakfast or snack. Greek yogurt can also be used in recipes as a healthier alternative to other types of yogurt or even sour cream.
Once we understand the different uses and applications of Greek yogurt we can begin to divide the Greek yogurt target market based on usage.
This gives us the following consumer segments for Greek yogurt:
- People who simply love the taste of Greek yogurt
- People who see Greek yogurt as a healthier alternative to other types of yogurt
- People who use Greek yogurt as an ingredient in recipes
- People who eat Greek yogurt for breakfast
- People looking for a quick energy boost
- Parents looking for a snack for their children
- People looking for a quick dessert
- Restaurants and food businesses that use Greek yogurt in their products
Let’s look closely at each of these segments of the Greek yogurt target market.
#1. People who simply love the taste of Greek yogurt
This segment of the Greek yogurt target market is by far the easiest to understand. They are the people who simply enjoy eating Greek yogurt and do not have any ulterior motives.
They might like the taste of a particular brand of Greek yogurt or they might enjoy trying different flavors. Either way, they are the people who are most likely to buy Greek yogurt on a regular basis.
They may eat Greek yogurt for breakfast each day or they may have it as a snack. Either way, Greek yogurt is their go-to choice when they are looking for something to eat.
This segment is also the most likely to buy Greek yogurt in bulk, as they know that they will go through a lot of it. They may even have multiple containers in their fridge at any given time.
This segment of the Greek yogurt target market is the most important for Greek yogurt manufacturers, as they are the ones who will be buying their products the most.
#2. People who see Greek yogurt as a healthier alternative to other types of yogurt
Many people see Greek yogurt as a healthier alternative to other types of yogurt, such as traditional yogurt, frozen yogurt, or even ice cream.
The motivation of this segment is to eat healthier, and they see Greek yogurt as a way to do that. They are likely to be more aware of the nutritional benefits of Greek yogurt and may even be looking for a yogurt with a specific health benefit.
For example, they may be looking for Greek yogurt that is high in protein or that contains probiotics. Or they may look for Greek yogurt that has been fortified with vitamins and minerals.
These people tend to be health-conscious and eating Greek yogurt can be part of a larger effort to eat healthier and live a healthier lifestyle.
They are also likely to be looking for Greek yogurt that fits into their diet, whether that means Greek yogurt that is low in calories, fat, or sugar.
#3. People who use Greek yogurt as an ingredient in recipes
It is quite common to use Greek yogurt as an ingredient in recipes, as it can be a healthier alternative to other ingredients such as sour cream or mayonnaise.
Greek yogurt can be used in savory or sweet recipes, and it can be used as a base for sauces, dips, or even as a topping.
This segment of the Greek yogurt target market is likely to be looking for Greek yogurt that has a mild flavor so that it does not overpower the other flavors in the recipe.
They may also be looking for Greek yogurt that is a good value, as they will need to buy a lot of it if they are using it as an ingredient in recipes.
#4. People who eat Greek yogurt for breakfast
A growing trend is to eat Greek yogurt for breakfast, as it is a quick and easy way to start the day. Greek yogurt can be eaten plain or it can be flavored with fruit, honey, or even granola.
This segment of the Greek yogurt target market is likely to be looking for Greek yogurt that is easy to eat on the go, such as single-serve containers or even pre-packaged bowls of Greek yogurt.
They may also be looking for Greek yogurt that is high in protein, as they want to make sure that they are getting enough protein to start their day. They may even tend to add protein powder to their Greek yogurt to make sure that they are getting enough.
#5. People looking for a quick energy boost
From time to time everyone needs a quick energy boost, and Greek yogurt can be a good option for that.
Instead of turning to an energy drink or a less healthy source of energy like a cupcake or chocolate bar, many people are now turning to healthy snacks like protein bars, carob bars, a bowl of fruit, or even a bowl of Greek yogurt.
This greek yogurt target market is likely to be looking for Greek yogurt that is high in protein and low in sugar. They want a snack that will give them energy without making them feel tired later on.
#6. Parents looking for a snack for their children
Parents are always on the lookout for healthy snacks that their children will enjoy. They want to make sure their children are getting the right nourishment without killing their appetites just before dinner.
Many parents feel guilty if they give their children sugary snacks or snacks that are high in calories. Cookies are a common snack that kids love but they are not the healthiest of options and so parents often look for healthier alternatives that will still satisfy their children’s appetites.
This is where Greek yogurt can be a win-win. Greek yogurt is a healthy snack that can be flavored with fruit or even chocolate to make it more appealing to children.
And because Greek yogurt is a source of protein, it can help to fill them up so that they are not as likely to be hungry later on.
#7. People looking for a quick dessert
People looking for a dessert may not have the time to bake a cake or make a pie, but they still want something sweet to eat.
Greek yogurt can be a great option for a quick dessert, as it can be flavored with honey, fruit or even chocolate.
This greek yogurt target market is likely to be looking for Greek yogurt that is already flavored, as they do not have the time to add toppings themselves, but they can always add something simple like a drizzle of honey or some fruit if they want to.
Greek yogurt can also be a good option for people to satisfy their sweet tooth without going overboard on the calories.
#8. Restaurants and food businesses that use Greek yogurt in their products
Finally, there are restaurants and food businesses that use Greek yogurt as an ingredient in their products. It’s not uncommon to find recipes with Greek yogurt. A common example is Tzatziki sauce, which is made with Greek yogurt, cucumber, garlic, and olive oil.
Many smoothie shops will use Greek yogurt in their smoothies to add protein and creaminess. Likewise, some ice cream shops have started offering Greek yogurt as an alternative to traditional ice cream.
We also find Greek yogurt in foods like Greek Yogurt pancakes, Greek Yogurt cheesecake, Greek Yogurt chicken salad and Greek Yogurt cake.
Conclusion
Greek yogurt is growing in popularity due to its health benefits, taste and texture. The target market for Greek yogurt is growing rapidly and extending beyond the most obvious – people who love Greek yogurt for its taste.
The Greek yogurt target market now also includes people who are looking for a healthy snack or breakfast option, people who want a quick energy boost, parents looking for a healthy snack for their children and even people who are looking for a quick dessert.
Restaurants and food businesses are also starting to use Greek yogurt as an ingredient in their products, due to its health benefits and versatility.
So if you’re looking to get in on the Greek yogurt craze, there’s no better time than now! Get started by creating a delicious Greek yogurt recipe that everyone you know will like!
