Chobani is a food company that specializes in strained yogurt and related products like Greek yogurt and the Chobani target market includes anyone who loves Greek yogurt and similar products.

Greek yogurt is becoming more and more popular in the United States, as people begin to realize the nutritional benefits that it offers. Greek yogurt is packed with protein and calcium and can be a great source of probiotics.

However, greek yogurt is not just for health nuts – it can be enjoyed by anyone! In fact, greek yogurt is becoming so popular that it is now one of the fastest growing segments in the dairy industry. As a leading brand of Greek and other strained yogurts, Chobani stands to benefit from this trend.

So, who buys Chobani yogurt and other products, and why? In this article, we will discuss the Chobani target market and explore some of the reasons why this brand of yogurt and dairy products is becoming so popular.


Understanding the Chobani Target Market

One of the best ways to understand the Chobani target market is to understand why people buy and consume Chobani yogurt. What is it about Chobani yogurt that makes it so appealing?

Another question to ask is: how do people consume Chobani yogurt? Most people just eat any yogurt right out of the container, but some people like to add fruit or granola for a more filling breakfast or snack. Chobani yogurt can also be used in recipes as a healthier alternative to other types of yogurt or even sour cream.

Once we understand the different uses and applications of yogurt we can begin to divide the Chobani target market based on usage.

This gives us the following consumer segments for Chobani yogurts and other dairy products:

  1. People who simply love the taste of Chobani yogurts
  2. People who see Chobani yogurt as a healthier alternative to other types (and brands) of yogurt
  3. People who use Chobani yogurt as an ingredient in recipes
  4. People who eat Chobani yogurt for breakfast
  5. People looking for a quick energy boost
  6. Parents looking for a snack for their children
  7. People looking for a quick dessert
  8. Restaurants and food businesses that use strained or Greek yogurt in their products

Let’s look closely at each of these segments of the Greek yogurt target market.

#1. People who simply love the taste of Chobani yogurts

This segment of the Chobani target market is by far the easiest to understand. They are the people who simply enjoy eating Chobani yogurts and do not have any ulterior motives.

They might like the taste of a particular type of Chobani yogurt or they might enjoy trying different flavors. Either way, they are the people who are most likely to buy Chobani on a regular basis.

They may eat Chobani yogurt for breakfast each day or they may have it as a snack. Either way, Chobani yogurt is their go-to choice when they are looking for something to eat.

This segment is also the most likely to buy Chobani yogurt in bulk, as they know that they will go through a lot of it. They may even have multiple containers in their fridge at any given time.

This segment of the Chobani target market is the most important for Chobani, as they are the ones who will be buying their products the most.

#2. People who see Chobani yogurt as a healthier alternative to other types (and brands) of yogurt

Many people see Greek yogurt as a healthier alternative to other types of yogurt, such as traditional yogurt, frozen yogurt, or even ice cream.

The motivation of this segment is to eat healthier, and they see yogurts from Chobani as a way to do that. They are likely to be more aware of the nutritional benefits of strained and greek yogurt and may even be looking for a yogurt with a specific health benefit.

For example, they may be looking for yogurt that is high in protein or that contains probiotics. Or they may look for a yogurt that has been fortified with vitamins and minerals.

These people tend to be health-conscious and eating strained or greek yogurt can be part of a larger effort to eat healthier and live a healthier lifestyle.

They are also likely to be looking for Greek yogurt that fits into their diet, whether that means Greek yogurt that is low in calories, fat, or sugar.

And Chobani has something precisely for this crowd. It offers yogurt with zero sugar, yogurt with probiotics as well as lactose-free yogurt.

#3. People who use Chobani yogurt as an ingredient in recipes

It is quite common to use yogurt in general, and greek yogurt in particular, as an ingredient in recipes, as it can be a healthier alternative to other ingredients such as sour cream or mayonnaise.

Greek yogurt can be used in savory or sweet recipes, and it can be used as a base for sauces, dips, or even as a topping.

This segment of the Chobani target market is likely to be looking for yogurt that has a mild flavor so that it does not overpower the other flavors in the recipe.

They may also be looking for yogurt that is a good value, as they will need to buy a lot of it if they are using it as an ingredient in recipes.

#4. People who eat Chobani yogurt for breakfast

A growing trend is to eat Greek yogurt for breakfast, as it is a quick and easy way to start the day. Chobani yogurt can be eaten plain or it can be flavored with fruit, honey, or even granola.

This segment of the Chobani target market is likely to be looking for yogurt that is easy to eat on the go, such as single-serve containers or even pre-packaged bowls of Greek or strained yogurt.

They may also be looking for Chobani yogurt that is high in protein, as they want to make sure that they are getting enough protein to start their day. They may even tend to add protein powder to their Chobani yogurt to make sure that they are getting enough.

#5. People looking for a quick energy boost

From time to time everyone needs a quick energy boost, and Chobani yogurt can be a good option for that.

Instead of turning to an energy drink or a less healthy source of energy like a cupcake or chocolate bar, many people are now turning to healthy snacks like protein bars, carob bars, a bowl of fruit, or even a bowl of Chobani yogurt.

This Chobani target market is likely to be looking for yogurt that is high in protein and low in sugar. They want a snack that will give them energy without making them feel tired later on.

#6. Parents looking for a snack for their children

Parents are always on the lookout for healthy snacks that their children will enjoy. They want to make sure their children are getting the right nourishment without killing their appetites just before dinner.

Many parents feel guilty if they give their children sugary snacks or snacks that are high in calories. Cookies are a common snack that kids love but they are not the healthiest of options and so parents often look for healthier alternatives that will still satisfy their children’s appetites.

This is where Chobani yogurt can be a win-win. Chobani yogurt is a healthy snack that can be flavored with fruit or even chocolate to make it more appealing to children.

And because Chobani yogurt is a source of protein, it can help to fill them up so that they are not as likely to be hungry later on.

#7. People looking for a quick dessert

People looking for a dessert may not have the time to bake a cake or make a pie, but they still want something sweet to eat.

Chobani yogurt can be a great option for a quick dessert, as it can be flavored with honey, fruit or even chocolate.

This Chobani target market is likely to be looking for Greek yogurt that is already flavored, as they do not have the time to add toppings themselves, but they can always add something simple like a drizzle of honey or some fruit if they want to.

Chobani yogurt can also be a good option for people to satisfy their sweet tooth without going overboard on calories.

#8. Restaurants and food businesses that use strained or Greek yogurt in their products

Finally, there are restaurants and food businesses that use Greek yogurt as an ingredient in their products. It’s not uncommon to find recipes with Greek yogurt. A common example is Tzatziki sauce, which is made with Greek yogurt, cucumber, garlic, and olive oil.

Many smoothie shops will use Greek yogurt in their smoothies to add protein and creaminess. Likewise, some ice cream shops have started offering Greek yogurt as an alternative to traditional ice cream.

We also find Greek yogurt in foods like Greek Yogurt pancakes, Greek Yogurt cheesecake, Greek Yogurt chicken salad and Greek Yogurt cake.

This Chobani market segment will be interested in Chobani products for commercial use and will only use them if they truly add value to their end product.


Conclusion

Greek yogurt is growing in popularity due to its health benefits, taste and texture. Therefore, the Chobani target market is growing rapidly and extending beyond the most obvious – people who love Greek yogurt for its taste.

The Chobani target market now also includes people who are looking for a healthy snack or breakfast option, people who want a quick energy boost, parents looking for a healthy snack for their children and even people who are looking for a quick dessert.

Restaurants and food businesses are also starting to use Greek and strained yogurt as an ingredient in their products, due to its health benefits and versatility making them too a Chobani target market.