As more people are getting conscious about their health and fitness, the target market for outdoor recreation is slowly shifting. People now look for more adventurous and challenging activities to do outdoors.
This market is now made up of people who are willing to spend money on outdoor recreation. They are also more likely to take risks and engage in new activities. This target market is not afraid of the outdoors and enjoys being active during all seasons.
People who love outdoor recreation can generally be broken down into two groups: those who love adventure and those who love nature. Each of these groups has different needs when it comes to outdoor recreation.
In this article, we will discuss the target market for outdoor recreation and understand what drives them to buy products and sign up for activities in this space.
Who is the Target Market for Outdoor Recreation?
The best way to understand the target market for outdoor recreation is to understand the reasons why people opt for outdoor recreation activities instead of indoor ones.
By understanding their needs and motivations we can divide this market into different segments and study each segment separately.
Such a needs-based segmentation analysis gives us the following customer segments of outdoor
recreation:
- People who love the outdoors
- People who love adventure
- People who love nature
- People looking to get fit
- People looking for new challenges
- People who want to relax in nature
- People who want to spend time with family or friends doing fun activities
Each of these segments has different motivations for outdoor recreation. They are driven by different needs and each need has to be addressed differently.
So, let’s delve deeper and try and understand each of the segments.
#1. People who love the outdoors
People who love the outdoors are generally people who are looking for a break from their monotonous lives. They want to get away from the hustle and bustle of the city and breathe in some fresh air.
This segment is mostly made up of young people who are looking for an escape from their hectic lifestyles. They are willing to take risks and try new things. They are also looking for a sense of adventure in their lives.
This segment of the target market for outdoor adventure is the easiest to target because they are already predisposed to outdoor recreation. All you need to do is show them that your product or service can give them the adventure they are looking for.
#2. People who love adventure
People who love adventure are always on the lookout for new challenges. They want to push their boundaries and test their limits. They are also willing to take risks.
This segment is mostly made up of young people who want to add some excitement to their lives. They are looking for new experiences and are not afraid of trying new things.
Activities that this segment of the target market for outdoor recreation would be interested in include bungee jumping, sky diving, rock climbing, and hiking.
#3. People who love nature
People who love nature are looking to connect with the natural world. They want to explore and experience the beauty of nature. They are also interested in eco-friendly activities that help preserve the environment.
They are often made up of older people who are looking to connect with the world around them. They want to engage in activities that are gentle and do not require a lot of physical exertion.
This segment of the target market for outdoor recreation would be interested in activities such as bird watching, hiking, camping, and kayaking.
#4. People looking to get fit
People who are looking to get fit want to lead a healthy lifestyle. They are often looking to lose weight or improve their physical fitness. They want to engage in activities that will help them achieve their fitness goals.
These people may have joined a fitness center or have started a diet and are eating healthy and now are looking for some fun activities to help them stay on track.
This segment of the target market for outdoor recreation would be interested in activities such as running, hiking, biking, and swimming.
#5. People looking for new challenges
People who are looking for new challenges want to push themselves both mentally and physically. They are looking for activities that will help them grow and learn new skills.
This segment is mostly made up of young people who want to add some excitement to their lives. They are looking for new experiences and are not afraid of trying new things.
This segment of the target market for outdoor recreation can also include middle-aged people trying to prove to themselves that they are still young and capable. They want to engage in activities that will test their abilities or reverse the effects of aging.
#6. People who want to relax in nature
These people are similar to those who love nature, except their goal is to relax and rejuvenate in the beauty of nature. They want to get away from the stressors of their everyday lives and find some peace and quiet.
People in this segment will often participate in nature-based activities like yoga, meditation, and aromatherapy. They may also enjoy hiking, camping, and bird watching.
People in this group are also more likely to eat organic, locally sourced food and use natural health and beauty products.
#7. People who want to spend time with family or friends doing fun activities
Finally, there are those people who want to spend time with their family or friends doing fun activities. They may not be interested in adventure or fitness, but they still want to enjoy the outdoors.
This target market for outdoor recreation includes people of all ages who just want to have some fun and bond with their loved ones. Activities that this group would be interested in include picnicking, playing sports, and visiting amusement parks.
Now that you know a little bit more about the target market for outdoor recreation, you can start planning your next trip! Keep these segments in mind when choosing your activities and destination. And most importantly, have fun!
Conclusion
The target market for outdoor recreation includes people who love the outdoors, love adventure, love nature, or are looking to get fit.
It also includes those looking for challenges and accomplishing new goals. People also like outdoor recreation to relax in nature and spend time with family or friends doing fun activities.
If you’re planning to target this market with products or services, consider what each segment is looking for in an outdoor recreation experience. Choose activities and destinations that will appeal to your target market, so that you are more likely to meet their needs and expectations.