If you love biscuits, you are one of the millions of people around the world who love this delicious snack. But just as no two biscuits are the same, no two biscuit lovers are the same. This makes this market a very diverse one.
Biscuits are a very versatile food that exists in all shapes, flavors, textures, and designs. And there exist biscuits for every palate and every diet.
So, who is the target market for biscuits? Who loves this wonderful snack?
In this article, we will explore these questions by segmenting the market for biscuits and studying each segment in detail.
Go get a biscuit and read on!
Who is the Target Market for Biscuits?
The best way to understand the target market for biscuits is to the need that people have to grab a biscuit and eat it. What makes them crave a biscuit instead of a cookie, a chocolate bar, a piece of candy, or something healthier like a carob bar?
By understanding people’s motivations for wanting a biscuit, we can divide the market for biscuits into the following customer segments:
- People who love biscuits
- People looking for a snack
- People looking for a sweet treat
- People with dietary restrictions
- People looking for a pick-me-up
- Parents looking for a snack for their kids
- Emotional Eaters
Now let’s explore each of these target markets in detail.
#1. People who love biscuits
These are the people who appreciate biscuits for everything that they are. They love the taste, texture, and designs of biscuits.
For them, eating a biscuit is an experience to be savored. They are also willing to pay a premium for high-quality biscuits.
People who love biscuits often learn how to bake them. Their passion for biscuits drives them to create new and innovative flavor combinations. When they buy biscuits they lookout for new brands and varieties to try.
People in this target market for biscuits often look for an emotional connection to their favorite brand of biscuits. This can be very valuable for marketers.
#2. People looking for a snack
A biscuit can be the perfect snack for people who are looking for something to munch on until their next meal.
Biscuits are usually portable and easy to eat on the go. They come in a variety of flavors, so there is sure to be a type of biscuit that appeals to everyone.
People in this target market for biscuits might not be as passionate about biscuits as those in the first group, but they still enjoy eating them and appreciate them for the great snack that they are.
Marketers should focus on making their biscuits convenient and easily accessible to people in this target market.
#3. People looking for a sweet treat
Biscuits can be a great way to satisfy a sweet tooth. They come in a variety of flavors, from chocolate to vanilla to lemon.
People in this target market might not be looking for a healthy snack, but they are still looking for something sweet and delicious to eat.
This segment of the target market for biscuits is attracted to marketing campaigns that promote products that can satisfy their sweet tooth.
#4. People with dietary restrictions
It might seem counter-intuitive, but even people with dietary restrictions can eat biscuits.
There are now a variety of gluten-free, vegan, and sugar-free biscuits on the market. These types of biscuits appeal to people who have allergies or are looking for a healthier option.
So now even people looking for a healthy snack can turn to cookies in search of the perfect treat.
#5. People looking for a pick-me-up
Sometimes, when we’re down and need a little boost, a biscuit can be just the thing to help us feel better.
The sugar in biscuits can give us a quick energy boost when we need it. And the carbohydrates in them can help us feel fuller and more satisfied.
Some biscuits even contain caffeine, which can help us stay awake and focused.
This target market is looking for a product that will give them a quick boost when they need it.
#6. Parents looking for a snack for their kids
Finally, parents are always a convenient snack for their kids. While biscuits might not be the healthiest of snacks, at least they are a snack that most children eat happily.
A cookie can be a great treat for a child after school or during a long car ride. And since they come in individual packages, they are easy to pack and take on the go.
Baking cookies can also be a fun activity for kids and parents to do together. And then, of course, the whole family can enjoy eating the finished product.
#7. Emotional Eaters
The final segment of the target market for biscuits that we will review includes emotional eaters.
These people often eat biscuits when they are feeling stressed, sad, or anxious. For them, eating biscuits is a way to cope with negative emotions.
Biscuits can be comfort food for these people and they are often attracted to marketing campaigns that target their emotions.
The target market for biscuits, without a doubt, begins with people who love biscuits. But it isn’t limited to this segment.
People looking for a snack may also buy and eat biscuits as might people looking for a sweet treat. Interestingly, people with dietary restrictions can also find biscuits that have been made taking their restrictions into account. This includes the market for gluten-free and began biscuits.
People looking for a pick-me-up also turn to biscuits as a quick and delicious treat as to parents looking for the same for their kids.
Finally, many an emotional eater has found solace in a pack of biscuits and for many, they can be the ultimate comfort food.