When you think of the target market for bicycles, who comes to mind?
Is it young people who love to ride around in their free time? Maybe it’s athletes who use their bikes for training and competition? Or maybe it’s commuters who rely on their bicycles to get them to work every day?
The answer is all of the above, and more. There are many different types of bicyclists in the world. All sorts of different people, young and old, enjoy riding bikes. Some people love to ride for leisure, while others bike for exercise.
In this article, we will discuss the target market for bicycles and explore who makes up the target audience for this popular form of exercise, recreation and transportation!
Who is the Target Market for Bicycles?
To best understand the target market for bicycles, we need to first study the reasons why someone decides to buy a bicycle.
By understanding people’s motivations for needing bicycles, we can divide this market into customer segments and study each segment on its own.
This needs-based segmentation allows bicycle manufacturers and retailers to create or carry products, offer services, and define marketing strategies, specifically targeted toward each segment.
Here are the main customer segments of the target market for bicycles:
- People love riding bicycles for leisure
- People who exercise by biking
- People who use a bike to commute
- People who do mountain biking
- People who race bikes
- People who use electric or hybrid bicycles
- Children learning to ride a bike
Now that we understand the target market for bicycles, let’s take a closer look at each segment.
1. People love riding bicycles for leisure
This segment of the target market for bicycles includes people of all ages who enjoy riding bikes for fun.
They might go on leisurely rides around the neighborhood or take their bikes out for a spin on the weekends. Some people in this segment might even use their bicycles to explore new places and go on adventures!
Many people in this segment view riding bicycles as a hobby or pastime, and they are often passionate about it.
They might be members of biking clubs or groups, and they might even compete in amateur races or events.
2. People who exercise by biking
This segment of the target market for bicycles includes people who use biking as a form of exercise.
They might ride their bikes to the gym, or they might go on long rides outdoors to get some fresh air and scenery while they work out.
Some people in this segment use biking as a way to train for other sports, such as running or triathlons.
Unlike those who ride bicycles for leisure, people in this segment often view biking as a means to an end, rather than an end in itself.
3. People who use a bike to commute
Many people have discovered that biking is a great way to get to work.
It’s often faster than driving or taking public transportation, and it’s a great way to get some exercise in before starting the workday.
Plus, it’s much more affordable than owning a car! People who use bikes to commute make up a growing segment of the target market for bicycles.
However, that doesn’t mean that all these people will buy new bikes tomorrow. And that’s because many cities now have bike-sharing programs, which allow people to use bikes for a small fee or membership.
This is a great option for people who only need to bike occasionally or who don’t want to commit to owning a bike outright.
A growing trend amongst people who commute is to opt for folding bicycles. These can great because they are compact and can be stored in the office, even under the desk.
4. People who do mountain biking
Not all bikers are created equal. Some people love nothing more than getting dirty and tackling tough terrain on their bikes.
These are the people who love mountain biking.
Mountain biking can be a dangerous sport, which is why many people in this segment view it as an extreme sport.
As such, they are often willing to pay more for high-quality mountain bikes that can handle the rigors of off-road riding.
Mountain bikers are passionate about their sport and are always on the lookout for new challenges. They are also fiercely loyal to the brands that make the products they love.
5. People who race bikes
Bike racing is a popular spectator sport, and it’s also a great way for people to get exercise while competing against others.
There are many different types of bike racing, from road racing to track racing to mountain biking.
People who race bikes make up a small but passionate segment of the target market for bicycles.
They are often willing to pay more for high-quality bikes and gear that will give them an edge over the competition.
6. People who use electric or hybrid bicycles
A new but growing segment of the market for bicycles is people who use electric or hybrid bicycles.
These bikes are powered by batteries, and they can make pedaling much easier, especially for people who have to ride uphill or over long distances.
Electric and hybrid bicycles are becoming more popular as the technology improves and the price comes down.
They are a great option for people who want to get around without having to pedal, or for people who want a little extra help when they’re riding.
7. Children learning to ride a bike
The last segment of the target market for bicycles that we will review today includes children.
Bikes for children are in a category of their own because they have to be small enough to fit a child’s body, and they often come with training wheels to help the child learn how to ride.
Also, they are usually much less expensive than adult bikes.
Children often grow out of their bikes quickly, which is why many parents opt to buy used bikes or rent bikes from a bike-sharing program.
Children’s bikes are also often passed on to other family members or friends once the child has outgrown them.
Conclusion
Biking is a popular and beloved activity and is practiced by a wide part of society. But different people bike for different reasons.
The target market for bicycles includes those who love to bike as a leisure activity as well as an extreme sport. It includes those who bike for exercise and those who mountain bike for the thrill.
Then there are those who commute to work on their bikes and those who use electric bikes or hybrid bikes.
Finally, children make up a special segment of this market as they have such unique needs when it comes to biking.