Folding bicycles are becoming an increasingly popular mode of transportation, as they are versatile and can be easily transported.

But who is the target market for these bikes? And why do people buy them?

If you’re thinking that it’s just people who are looking for a convenient way to get around, you’re wrong. There are actually quite a few different types of people who buy folding bikes for a variety of reasons.

In this article, we will explore the target market for folding bicycles and discuss some of the reasons why people choose to purchase them.


What are Folding Bikes?

Folding Bikes are bicycles that can be folded into a compact size, making them easy to store and transport.

They are ideal for people who live in small spaces or who need to travel with their bikes on public transportation.

Folding bikes come in a variety of styles and prices, so there is usually one that fits the needs of most people.

Folding bikes are one of the fastest growing segments of the bicycle market after electric bicycles.


What are the Advantages of Folding Bikes?

The main advantage of folding bikes is their portability.

They can be easily stored in a closet or car trunk, and taken with you on trains or buses.

Folding bikes are also less exposed to being stolen than traditional bicycles, as they can be brought inside your home or office.

Another advantage of folding bikes is that they are low-maintenance and easy to ride. They don’t require much upkeep and can be ridden without special gear or clothing.


Who is the Target Market for Folding Bicycles?

To best understand the target market for folding bicycles we need to ask ourselves why someone would want a folding bike as opposed to a normal bike.

After all, the market for bicycles is long established and people are used to buying bicycles for all sorts of purposes from city riding to mountain biking.

So why Folding Bikes?

If we understand people’s needs and their motivations we can categorize the market for folding bikes into the following customer segments:

  1. Commuters who want a convenient way to get around
  2. Students who need a bike for campus but don’t have much storage space
  3. Seniors who want an easy-to-ride bike for leisurely rides
  4. People who live in small apartments and don’t have room for a traditional bicycle
  5. Travelers who want a lightweight, compact bike that they can take with them on vacation

Let’s look closely at the needs of each of these segments.

#1. Commuters who want a convenient way to get around

There is a growing trend amongst people who live in cities and commute to work by bicycle.

Many cities around the world are investing in bicycle infrastructures, such as bike lanes and bike-sharing programs.

However, people don’t always have the space to store their bikes at work.

Folding bikes offer a solution to this problem, as they can be easily brought inside and stored out of the way, even in an office under the desk.

This makes commuters one of the fastest growing segments of the target market for folding bicycles.

#2. Students who need a bike for campus but don’t have much storage space

Much like commuters, students too can benefit from the portability of folding bikes.

Many students live in small dorm rooms or off-campus apartments with limited storage space.

Folding bikes don’t take up much room, and can be easily stored in a closet or under a bed.

They are also easy to carry up a flight of stairs, making them a great option for students who live in multi-story buildings.

#3. Seniors who want an easy-to-ride bike for leisurely rides

Many seniors enjoy riding bicycles as a form of exercise or leisure.

But as we age, we can lose strength and flexibility, making it difficult to ride a traditional bicycle.

Folding bikes can be a great solution for seniors, as they are often lighter and easier to ride than traditional bicycles.

They also usually have features that make them easier to get on and off of, such as a lower seat height and a step-through frame.

#4. People who live in small apartments and don’t have room for a traditional bicycle

People who live in small apartments, know that space is at a premium. There’s often not enough room to store things like a traditional bicycle.

Folding bikes are a great solution for people in this situation, as they can be stored in a small space, such as a closet or corner of a room.

And when they’re not being used, like during winter, they can be easily folded up and stored in a cellar or a storage area in the apartment building.

As urbanization continues to grow, this segment of the target market for folding bicycles is likely to grow as well.

#5. Travelers who want a lightweight, compact bike that they can take with them on vacation

When people travel they often like to explore the area on foot or by bicycle. But bringing a traditional bicycle on vacation can be a hassle, especially when people are flying or taking public transportation.

Even putting a traditional bike on a car can be a challenge, as they are often too big to fit in the trunk and require a roof rack.

Folding bikes can be a great alternative as they are much smaller and lighter, making them easy to carry on vacation.

Plus, they can be easily stored in a hotel room or rented apartment.


Why Do People Buy Folding Bicycles?

The reasons for buying a folding bicycle vary depending on the person.

But there are some common reasons that people choose folding bikes over traditional bikes.

Folding bikes are often seen as being more convenient, as they can be easily stored and transported.

They are also a great option for people who live in small spaces, such as apartments, or for travelers who want a compact bike that they can take with them on vacation.


What Are the Disadvantages of Folding Bicycles?

Folding bicycles also have some disadvantages that people should be aware of before making a purchase.

One of the biggest drawbacks is that they can be more expensive than traditional bikes.

Another downside is that they often don’t ride as smoothly as traditional bikes, as the hinges and joints can make them a bit more difficult to pedal.

Finally, folding bikes can be less sturdy than traditional bikes and are more likely to break or be damaged if they are not properly maintained.


What Are the Top Trends in the Market for Folding Bikes?

Folding Bikes are a relatively new market and there’s a lot of innovation going on. Manufacturers are constantly coming out with new models that have different features.

Electric Folding Bikes

One of the biggest trends is toward electric folding bikes, as people are looking for ways to make their commute easier. Electric bikes can be a boon for people who live in hilly areas or who have a long commute.

As more electric folding bikes enter the market, the overall target market for folding bicycles is bound to grow.

Lighter Folding Bikes

Another big trend is towards lighter weight bikes that are easier to carry when they’re not being ridden.

The most important benefit of a folding bike – its portability – can be compromised if the bike is too heavy to easily carry.

Affordable Folding Bikes

Finally, there is a trend towards more affordable folding bikes. As the market has become more competitive, manufacturers are coming out with lower-priced models that still offer good quality.

Such price benefits will come from improved manufacturing processes and economies of scale which can be gained from a growth in the overall target market for folding bicycles.


Conclusion

Folding bikes are all the rage right now and the target market for folding bicycles is growing. People are attracted to folding bikes for a variety of reasons, including convenience, portability, and price.

The target market for folding bicycles includes commuters who want a convenient way to get around, students who need a bike for campus but don’t have much storage space, and people who live in small apartments and don’t have room for a traditional bicycle.

This market also includes seniors who want an easy-to-ride bike for leisurely rides and travelers who want a lightweight, compact bike that they can take with them on vacation.