Segway is a company that makes electric personal transportation devices. The first Segway was released in 2001 and since then the company has continued to innovate its products – for instance – the creation of the Segway miniPRO.
In this article, we’ll review the Segway target market, understand the motivations of its main users, compare the Segway target market with other transportation markets, understand why people choose to purchase Segways and discuss how the Segway market will continue to grow in the future.
Let’s get started.
What is the Segway target market?
The Segway target market includes people who are looking for a fun, easy way to get around. Segway’s marketing strategy is to focus on its unique selling points, such as its self-balancing feature and its ability to reach speeds of up to 12 miles per hour.
Segway also offers a variety of accessories, such as Segway-branded bags and helmets, which further appeal to Segway’s target market. Segway’s marketing strategy has been successful in attracting a wide range of customers, from college students to office commuters.
Segway has also been able to expand its customer base by partnering with major retailers, such as Amazon and Best Buy. This strategy has helped Segway to reach a wider audience and boost sales.
Who are the main users of Segways?
Since their inception, Segways have been pitched as a means of “personal transportation” that could revolutionize the way we get around. And while they’ve certainly become popular with tour groups and security guards, the Segway target market is actually much broader.
The two largest groups of Segway consumers are Baby Boomers and Gen Xers. In fact, nearly 60% of Segway owners are between the ages of 40 and 60. This is likely because these generations are more likely to have the disposable income necessary to purchase a Segway.
Additionally, Segway owners tend to be highly educated, with nearly half holding a college degree or higher. They also tend to be active, with many using their Segways for recreation or commuting.
How does the Segway target market differ from other transportation markets?
The Segway is a unique mode of transportation that is specifically designed for use in urban areas. Unlike cars and buses, which are often too large to maneuver efficiently in city streets, the Segway is small enough to navigate easily in tight spaces.
Additionally, the Segway is environmentally friendly, as it does not produce emissions. As a result, the Segway target market consists of consumers who are interested in eco-friendly transportation options.
In addition, Segway users are typically wealthy individuals who can afford the high price tag of the vehicle. Due to its niche design, the Segway target market differs significantly from other transportation markets.
Why do people choose to purchase Segways?
There are many reasons why people might choose to purchase a Segway. For some, it may be the environmentally-friendly aspect, as Segways do not require any gasoline or emit any pollutants.
Others may appreciate the convenience and portability of Segways, as they can easily be transported and stored. And of course, many people simply enjoy the experience of riding a Segway.
People who like riding Segways are also likely to own bicycles because they share many of the same features and benefits. If they stay or work in places where it is difficult to store a bike, they may also own folding bikes. It is this market that is likely to purchase a Segway.
What are some of the main benefits of owning a Segway?
There are many advantages to owning a Segway. Perhaps the most important is that they are environmentally friendly. Segways produce zero emissions, so they are much better for the environment than cars or buses. They are also very efficient, and able to travel up to 24 miles on a single charge.
In addition, Segways are extremely maneuverable, making them perfect for crowded city streets or narrow pathways.
And finally, Segways are simply fun to ride! Whether you’re exploring a new city or cruising around your neighborhood, a Segway is sure to put a smile on your face.
How will the Segway target market continue to grow in the future?
The segway target market is expected to continue to grow in the future as the segway becomes more popular. Segways are unique in that they can be used for personal transportation, as well as for industrial and commercial purposes.
Over the years Segways has introduced new products including smart scooters and mopeds. This has helped it reach a target audience beyond tourists and enthusiasts. People who are now looking for serious alternatives to their cars are likely to give Segways serious consideration.
Conclusion
Segway has done an excellent job of tapping into a target market that is looking for an alternative mode of transportation.
Its main consumers are people who want to save time and money while getting around town, and the company has seen success in selling its product to this demographic.
While other transportation markets continue to grow, the Segway target market will only continue to expand as more and more people become interested in this unique group of products.