Raisin Bran is a breakfast cereal that is manufactured by several companies including Kellogg’s, General Mills and Post Cereals. It is made with wheat bran, brown sugar, and Raisins. Raisin Bran can be a good source of dietary fiber and vitamin C.

Raisin Bran is a popular breakfast cereal because it is nutritious and tasty. Some people like to have Raisin Bran with milk while others prefer to eat it dry.

The Raisin Bran target market ranges from young children to adults. This cereal is especially popular with families because it is a healthy option for breakfast. Raisin Bran is also a good choice for people who are looking for a cereal that is high in fiber and low in sugar.

Now let’s take a closer look at the Raisin Bran target market and review the various groups of people who like this breakfast cereal and understand why.


Who is the Raisin Bran Target Market?

One of the best ways to understand the target market for Raisin Bran is to understand the reasons why people who buy breakfast cereals prefer Raisin Bran over other types of breakfast cereals.

Regardless of the brand they choose, if we can understand their need for Raisin Bran then we can divide this market into segments to study each segment on its own.

This gives us the following segments of the Raisin Bran target market:

  1. People who love the taste of Raisin Bran
  2. People who like cereals that are high in fiber and low in sugar
  3. People looking for breakfast that is both nutritious and tasty
  4. People who are on a diet and are careful about what they eat
  5. Parents looking for a healthy breakfast option for their kids
  6. People looking for an inexpensive breakfast option
  7. People looking for breakfast food that is easy and convenient to prepare

Now let’s look closely at each of these segments of the Raisin Bran target market.

#1. People who love the taste of Raisin Bran

Taste is often the primary factor that people consider when choosing a breakfast cereal and the most likely segment of the Raisin Bran target market includes people who eat it for its taste.

Raisin Bran has a unique taste that is a combination of sweet and tart. This can be attributed to the raisins and the brown sugar in the cereal. Raisin Bran is also a cereal that has a crunchy texture. This is due to the wheat bran in the cereal.

People who buy Raisin Bran for its taste are likely to be repeat customers. They are also likely to be brand loyal and will usually purchase the same brand of Raisin Bran every time they go to the store.

#2. People who like cereals that are high in fiber and low in sugar

One of the benefits of Raisin Bran is that it is a cereal that is high in fiber and low in sugar. This makes it a good choice for people who are looking for a healthy breakfast cereal as long as they do not add extra sugar or sugar-rich ingredients to it.

People in this segment of the Raisin Bran target market are likely to be health-conscious and will be interested in the nutritional value of the cereal. Their loyalty will be to the type of cereal – Raisin Bran – and not necessarily to any one brand.

These people are also likely to be price-sensitive and will purchase the Raisin Bran cereal that is on sale or that is the most economical option.

#3. People looking for breakfast that is both nutritious and tasty

There are people in the Raisin Bran target market who are looking for breakfast cereals that are both nutritious and tasty. Raisin Bran can be a great option for them as it is a cereal that is high in fiber and vitamins while also being sweet and crunchy.

These people are neither loyal to Raisin Bran nor to a particular brand. What they are looking for is a breakfast food that meets their needs in terms of nutrition and taste. And so they are just as likely to have other types of breakfast foods that are nutritious and tasty like oatmeal or eggs.

What this means for marketers is that these people can be swayed to purchase other breakfast cereals or even another type of breakfast food if they feel that Raisin Bran is not meeting their needs.

#4. People who are on a diet and are careful about what they eat

As we’ve already seen, Raisin Bran is a cereal that is low in calories and fat. This makes it a good choice for people who are on a diet or who are trying to lose weight.

In general, people who are interested in health and wellness are also interested in healthy breakfast options like Raisin Bran. They are likely to purchase the cereal because they perceive it to be a healthy food choice.

People in this segment of the Raisin Bran target market are often willing to spend more on a cereal that they feel is good for their health. They are also likely to be brand loyal if their experience shows eating Raisin Bran for breakfast helps them in their quest for losing weight and getting healthy.

#5. Parents looking for a healthy breakfast option for their kids

Parents are always looking for healthy breakfast options for their kids and Raisin Bran is a cereal that fits the bill. Raisin Bran is high in fiber and vitamins, and it is also a cereal that is low in sugar.

And if children do not like the taste of Raisin Bran it is easy enough for parents to add some fruit, honey, or other ingredients to make it more palatable. Raisin Bran is also a cereal that can be easily portable, which is a plus for busy families.

#6. People looking for an inexpensive breakfast option

When it comes to Raisin Bran, one of the things that people like is that it is an inexpensive breakfast option. Raisin Bran, and cereals in general, are often very affordable which makes them a great choice for people who are on a budget.

Just add milk and Raisin Bran can provide a filling and satisfying breakfast that virtually costs nothing. This is why most grocery stores from Whole Foods to Aldi and from Sprouts to Lidl offer Raisin Bran or a similar type of cereal.

But Raisin Bran is not the only affordable breakfast option. There are many other cereals and breakfast foods that are also very inexpensive. So Raisin Bran needs to find a way to stand out in the minds of people who are looking for an affordable breakfast option.

#7. People looking for breakfast food that is easy and convenient to prepare

People who are in a hurry in the morning or who do not have a lot of time to prepare breakfast often turn to Raisin Bran as a quick and easy option. Raisin Bran does not require any cooking and it can be eaten cold or hot.

Just add milk and Raisin Bran is a breakfast that is ready to eat. Raisin Bran is also a cereal that can easily be taken on the go, which makes it a great option for people in a rush.

Some people even keep a box of Raisin Bran at work so that they can fix themselves a quick breakfast while in the office just in case they did not have time to eat at home before leaving.


Conclusion

The Raisin Bran target market includes, first and foremost, people who simply love the taste of Raisin Bran. These people are easiest to convince to buy a box of Raisin Bran cereal, however, they tend to be brand loyal, and getting them to switch isn’t easy.

People who like cereals that are high in fiber and low in sugar are also likely to choose Raisin Bran just as those looking for breakfast that is both nutritious and tasty.

People who are on a diet and are careful about what they eat often choose cereals that are high in fiber and low in sugar making Raisin Bran a natural choice.

Parents looking for a healthy breakfast option for their kids are also a Raisin Bran target market as are those looking for an inexpensive breakfast option.

Finally, one of the benefits of eating cereal for breakfast is its convenience and so people looking for breakfast food that is easy and convenient to prepare are also likely to buy Raisin Bran if they like its taste.