Qdoba is a popular restaurant chain among many groups of people. It has great food, but also a relaxed vibe which keeps customers coming back. This combination makes it especially popular with college students, office-goers, and families with young children.
But what is it specifically about Qdoba that makes people want to dine there instead of another similar restaurant?
In this article, we’ll look at the Qdoba target market and discuss the elements that have fueled its success.
Who is the Qdoba Target Market?
To best understand the Qdoba Target Market we need to understand why someone goes to Qdoba as opposed to another similar restaurant, like Panera Bread or Pret a Manger or Dunkin Donuts, or a bakery, coffee shop, or fast-casual restaurant.
Why does Qdoba appeal to customers? What are some of the circumstances under which someone might visit a Qdoba restaurant?
By asking and then answering such questions we can divide the Qdoba target market into the following segments:
- People who love Mexican food
- People who specifically love Qdoba’s food
- People who are looking for a quick and easy meal
- People who appreciate the service at Qdoba
- Parents looking for a place to take the kids to eat
- People who like the broad menu options at Qdoba
- People who appreciate quick service
- People looking to meet friends for a quick bite
- People looking for an affordable but tasty meal
- People looking for the best of fast food and casual dining
Let’s look at each of these customer segments closely.
#1. People who love Mexican food
Qdoba is a Mexican restaurant that serves authentic Mexican food, making it the perfect place for people who love this cuisine. This segment of the Qdoba target market is always searching for restaurants that serve real Mexican dishes or come close to the flavors they crave.
Qdoba provides them the opportunity to create their own meal including all of their favorite Mexican tastes and ingredients. They can order exactly what they want, and it will be fresh and delicious.
Why have so many people chosen Qdoba for their Mexican food cravings? It’s simple: it’s quick, easy, and inexpensive.
#2. People who specifically love Qdoba’s food
Qdoba’s most dedicated customers are the ones who keep coming back for more because they know they can always expect a scrumptious and filling meal.
Qdoba’s marketing, which is focused on the food and the pleasure it provides to customers, will attract these consumers. They could have seen images of delectable-looking burritos and bowls online and known that they would get the same thing when they visited a Qdoba.
#3. People who are looking for a quick and easy meal
A portion of the Qdoba target market is those desiring a speedy meal. These individuals may not have time to relax and enjoy a drawn-out lunch, though they still crave something that is fresh and enjoyable.
Qdoba provides customers with both convenience and quality, without making them choose one or the other. For busy people who want a quick meal, Qdoba is worth the extra money.
Qdoba is also a relatively affordable option when compared to other quick and easy meal options, like fast food. This makes it a popular choice for people who are looking to get a good value for their money.
#4. People who appreciate the service at Qdoba
Good service is hard to come by these days, which is why many people frequent Qdoba. The staff at Qdoba are known for being prompt and helpful, making the experience of going to Qdoba a positive one.
When time is scarce, the last thing anyone wants is bad customer service. Running into a surly server or long lines can ruin an otherwise good day. This reputation for good service is one of the things that keeps its customers coming back to Qdoba.
#5. Parents looking for a place to take the kids to eat
Parents are always looking for a place to take their kids that is affordable, convenient, and offers good food. Qdoba ticks all of those boxes, which makes it a popular choice for parents.
Qdoba is also a good option for parents because it offers a broad menu that will please even the pickiest of eaters. And, since Qdoba is a quick-service restaurant, parents can get in and out without having to spend a lot of time there.
#6. People who like the broad menu options at Qdoba
People who frequent Qdoba are drawn to the fast-casual chain for its diverse menu choices. These people like to visit restaurants that provide a wide range of options so they can try something new every time they dine out.
People who like experimenting with new things are more likely to pay a little extra for the opportunity. And since Qdoba’s menu items are all reasonably priced, this part of the market is prepared to pay for the high quality and diversity that Qdoba provides.
#7. People who appreciate quick service
When going out to eat, not everyone is looking for a long, sitting banquet. People simply want something quick and gone sometimes.
The segment of the Qdoba target market that this appeals to are people who appreciate quick service. They know they can go in, order, and leave quickly.
Essentially, this type of customer either doesn’t have time or doesn’t want to spend a lot of time at a sit-down restaurant. Examples include office workers near Qdoba locations who need to grab lunch quickly, as well as people running errands that require them to stop for food.
#8. People looking to meet friends for a quick bite
When friends want to grab a bite together, they frequently choose Qdoba. This part of the Qdoba target market appreciates that Qdoba is a convenient location to meet up with friends.
In addition to the ambiance, another big draw for this segment of the market is the food. When people are looking for a place to meet up with friends for a quick bite, they want something that tastes good and leaves them feeling satisfied.
Qdoba’s menu offers plenty of different options, so there’s sure to be something everyone in the group will enjoy.
#9. People looking for an affordable but tasty meal
When it comes to selecting a restaurant, many individuals search for a balance between affordability and taste. This target market for Qdoba is looking for restaurants that provide delicious and filling meals at reasonable prices.
Qdoba is a fantastic alternative for this market since it serves reasonably priced menu items that are prepared with fresh ingredients. As a result, Qdoba’s staff may rest assured that they will get a healthy meal that is both cost-effective and delicious.
#10. People looking for the best of fast food and casual dining
A lot of people can’t decide whether they want to go to a fast food restaurant or a casual dining restaurant. They want the convenience and affordability of fast food, as well as the quality and taste of casual dining.
The Qdoba target market wants a restaurant with good food that’s inexpensive and quick, without the need to sit down. Qdoba is perfect because it has great food at almost fast-food prices.
Conclusion
The Qdoba target market includes people who both love Mexican food and specifically love the food at Qdoba.
People who are looking for a quick and easy meal also find themselves going to a Qdoba if it’s convenient. Another point of attraction is the quality of service.
Parents looking for a place to take kids to eat also like Qdoba for the many options that it has that kids tend to love without complaining a lot. Likewise, people who like the broad menu options also find Qdoba a good place to eat.
For many, quick service is a vital point of differentiation between restaurants and this segment of the Qdoba target market appreciates the quality and speed of service that they get there.
When looking for a place to meet friends, hang out, and get a quick bite, people often just meet up at a Qdoba restaurant. They can be sure to get an affordable and tasty meal – a perfect option between fast food and casual dining.
