Panera Bread is a chain of fast-casual restaurants in the United States and Canada. They offer both dine-in and take-out options including soups, salads, sandwiches, pastries, and coffee. Panera Bread has been around since 1987 and now has over 200 locations.
The company has been successful in attracting a wide range of customers who loyally visit its restaurants for their meals and takeaways.
But who exactly makes up the Panera Bread target market? And what is it about Panera that they find so attractive?
Let’s find out!
Who is the Panera Bread Target Market?
To best understand the Panera Bread Target Market we need to understand why someone goes to Panera as opposed to a competitor like Pret a Manger or Dunkin Donuts or another bakery, coffee shop, or fast-casual restaurant.
What is about Panera that attracts its target market to it?
By answering these questions we can divide Panera Bread’s customers into the following segments:
- People who like Panera’s products and ambiance
- People who appreciate Panera’s healthy food options
- People who are looking for a quick and easy meal
- Families looking for a fast casual dining option that kids will like
- People looking for the variety that the Panera menu offers
Let’s look closely at each of these customer segments of Panera Bread.
#1. People who like Panera’s products and ambiance
One of the main reasons people visit Panera is because they enjoy the products and ambiance that the chain offers. The company strives to provide a warm and inviting atmosphere for its customers, with plenty of seating and a relaxed dress code. So these customers are the prime segment of the Panera Bread target market.
Panera’s focus on fresh, made-to-order food also attracts many customers. The chain offers a wide variety of menu items, including soups, salads, sandwiches, pastries, and coffee.
What’s more, Panera offers a loyalty program called MyPanera that allows customers to track their orders and earn rewards. This is yet another reason why people keep coming back to Panera Bread.
#2. People who appreciate Panera’s healthy food options
Many people visit Panera because they appreciate the chain’s focus on healthy food options.
Panera offers a variety of soups, salads, and sandwiches that are made with fresh ingredients and without any artificial preservatives. This is appealing to health-conscious customers who want to avoid processed foods.
In addition, Panera offers several vegan, vegetarian as well as gluten-free menu items. This makes it a great option for people with dietary restrictions.
Finally, Panera’s commitment to transparency is also appealing to health-conscious customers. The chain posts the nutrition information for all of its menu items online, so customers can make informed choices about what they’re eating.
#3. People who are looking for a quick and easy meal
Anyone looking for a quick and easy meal or even a meal on the go, can be counted in the Panera Bread target market. Panera offers on-the-go options including sandwiches, smoothies, pizza and drinks.
For this segment of the Panera Bread target market, convenience is key. And Panera offers plenty of ways to make ordering and picking up food quick and easy.
Customers can order online or through the Panera app and then choose to pick up their food at the counter, drive-thru, or have it delivered.
Panera also has a Rapid Pick-Up option for customers who are short on time. With Rapid Pick-Up, customers can order and pay for their food online or through the app and then have it ready to pick up within ten minutes.
#4. Families looking for a fast-casual dining option that kids will like
Another Panera Bread target market includes families who are looking for a fast-casual dining option that kids will enjoy. The chain offers a variety of kid-friendly menu items, including soups, mac and cheese, sandwiches, and desserts.
What’s more, Panera has a kids’ meal deal that includes a drink, a side, and a Kid’s Cup with unlimited refills of milk or juice. This is a great option for parents who want to save money on a meal for their kids.
Panera offers Family Feast Value Meals which are a great option for families. The meals come with a choice of two large sides and four sandwiches or salads. This is a great way to feed a family of four for a reasonable price.
Finally, as we’ve seen earlier in this article, Panera offers a wide variety of seating options, including booths, tables, and chairs. This makes it easy for families to find a spot that is comfortable for everyone.
#5. People looking for the variety that the Panera menu offers
One of the biggest attractions of Panera Bread is the variety that the chain’s menu offers. As we’ve seen, Panera has something for everyone, whether you’re looking for a quick and easy meal or a healthy option.
In addition, Panera frequently introduces new menu items to keep customers coming back. For example, in recent years, the chain has introduced a variety of new soups, sandwiches, salads, and desserts. This allows customers to try something new every time they visit Panera.
Finally, Panera also offers seasonal menu items that are only available for a limited time. This gives customers an incentive to visit the chain during certain times of the year.
Conclusion
The Panera Bread target market includes a wide range of people who appreciate the chain’s range of menu options and focus on healthy and convenience.
Panera can be a great option for people who are looking for a quick and easy meal. People looking to grab a bite on the go can also find many good options at Panera. Also, Panera Breads are often located near hospitals, schools, and other places where people tend to congregate.
Families can also find a lot to like at Panera. The chain offers a variety of kid-friendly menu items, and the Family Feast Value Meals are a great option for feeding a family.