Innocent Drinks is a well-known brand for healthy, fresh juices and smoothies. For someone looking for a delicious and healthy beverage, Innocent Drinks is often the brand of choice.
As famous as Innocent is for its juices and smoothies, it also offers other related products like sparkling juices (called “bubbles”), coconut water, dairy-free drinks, and healthy drinks specifically made for children.
Innocent Drinks has been a favorite brand of many health-conscious people for years now. Innocent’s market includes people who are looking for healthier alternatives to fast food and other unhealthy restaurant options.
In this article, we will review the Innocent Drinks target market and understand the different occasions when people head straight to the closest store that carries an Innocent juice or smoothie.
Who is the Innocent Drinks Target Market?
To best understand the Innocent Drinks target market, we need to first understand the reasons why someone grabs a bottle of Innocent juice, rather than coke or a coffee.
Secondly, we need to understand why someone specifically chooses to buy Innocent Drinks rather than other fresh juice bars that can be found in malls everywhere.
By understanding people’s motivations for buying fresh juice from Innocent, we can divide the Innocent Drinks target market into the following customer segments:
- People who like drinking fresh juice
- People who specifically like the juice and products from Innocent
- People looking for a refreshing drink
- People looking for a vitamin boost
- People looking for a quick meal
- People looking for a pick-me-up
- Health-conscious people
- Parents looking for a healthy drink for their kids
- People who’ve just finished a workout
Let’s look at each of these market segments of Innocent Drinks.
#1. People who like drinking fresh juice
Many people simply enjoy fresh juice and smoothies and Innocent Drinks offers both. Innocent has a wide variety of juices and smoothies to choose from.
People who fall into this category generally like Innocent because of how convenient it is to find Innocent and the taste of its products. Innocent Drinks are usually available in stores located near high-traffic areas such as malls, movie theaters, and amusement parks which makes it convenient to find an Innocent juice bottle.
This segment of the Innocent Drinks target market tends to be health-conscious but may not be as concerned about getting a specific nutrient boost or filling up on a meal. They’re mostly looking for a refreshing and tasty beverage to drink often to start their day with.
#2. People who specifically like the juice and products from Innocent
These are people who have tried Innocent’s products and really enjoy them. They may be looking for a specific type of juice or smoothie that Innocent offers or they may just like Innocent’s juices better than other brands.
Innocent has built a strong reputation for offering delicious and healthy juices and smoothies. Innocent’s fans often become brand ambassadors and help to spread the word about Innocentto their friends and family.
These people will buy an Innocent beverage (maybe even daily) to get their favorite drink and often recommend Innocent, as a brand, to others. For them, grabbing an Innocent juice or smoothie is part of a routine that they really enjoy.
#3. People looking for a refreshing drink
The ideal customer in this segment of the Innocent Drinks target market is someone who is looking for a refreshing and healthy drink to beat the heat, quench their thirst, or just enjoy something different.
They are often motivated by wanting to try something new or by seeing others enjoying delicious-looking juice. This type of customer is attracted to Innocent for its wide variety of flavors and its reputation for making healthy drinks.
People in this segment may buy Innocent juice once in a while or become regulars depending on how often they’re looking for a refreshing drink. Innocent is often seen as a treat or a special occasion drink in this segment since it’s not something that people need on a daily basis.
#4. People looking for a vitamin boost
This segment includes people who are looking to improve their health by getting more vitamins and nutrients into their diet. They are often motivated by wanting to boost their energy levels, immunity, or overall health.
These people usually review the nutritional content of their juices to see how they can help them reach their health goals. They are a prime segment of the Innocent Drinks target market because Innocent’s juices are packed with vitamins and nutrients.
#5. People looking for a quick meal
A big glass of juice can often be a meal in itself, and this is something that a lot of people are looking for when they buy Innocent Drinks.
They are often motivated by wanting a quick and healthy option that will fill them up without weighing them down.
To appeal to this customer segment not only does Innocent Drinks offer a variety of juices it also offers alternate drink options like coconut water, smoothies and sparkling juices.
#6. People looking for a pick-me-up
Sometimes, people just need a little something to get them through the day and that’s where a glass of juice could come in.
This customer segment is often looking for a quick and easy way to get a boost of energy, and they are motivated by wanting a healthy alternative to coffee or energy drinks.
These people may walk into a nearby convenience store and buy an Innocent Drink to give them the boost they need to get till their next meal or till the end of their day.
#7. Health-conscious people
This customer segment of the Innocent Drinks target market is made up of people who are looking for a healthy alternative to sugary drinks or processed snacks.
They are motivated by wanting to improve their health or lose weight and drinking more juice and smoothies can be a part of a larger life change that includes eating healthy and drinking healthy.
Such people are often looking for something that is fresh while being low in calories and sugar. They are attracted to juice bars that have a variety of healthy juices available as well as options for customizing their juice to meet their specific needs.
#8. Parents looking for a healthy drink for their kids
Parents are always looking for healthy snacks for their children and a fresh juice or smoothie from Innocent fits the bill perfectly.
Parents are motivated by wanting to see their children eat well but children are almost always more attracted to unhealthy snacks like potato chips, chocolate chips, and ice cream.
However, fresh juice or smoothies can be the exception that unites both parents and kids. Kids often love the taste of fruit juice and parents are happy to see their children eat something healthy.
#9. People who’ve just finished a workout
Finally, people who’ve just finished a workout are often looking for something to help them rehydrate and refuel.
A cold glass of juice or a smoothie can be the perfect post-workout drink because it is hydrating and full of nutrients that help the body recover.
And it can be a much healthier alternative to an energy drink or even a sports drink.
This makes people who have just finished a workout (and also those who work out regularly) a great segment of the Innocent Drinks target market.
Conclusion
The Innocent Drinks target market includes people looking for a refreshing drink that can lift them up and give them a vitamin boost just when they need it.
Sometimes, people will make a meal out of a large juice drink and for those who are watching their weight or generally eating healthy, it can be an excellent meal.
When juice isn’t enough for a meal, it can still be an excellent and healthy snack. The same goes for parents who are looking for something healthy to give to their children.
And finally, people who have just finished a jog or have come out of a gym can replenish themselves with a glass of fresh juice or a smoothie.