The GoPro is a popular action camera that has been on the market since 2004. GoPro cameras are known for their small size, rugged design, and ability to capture high-quality video and photos. GoPro cameras are often used by adventure seekers and outdoor enthusiasts to capture their experiences.
The GoPro target market is typically people who are interested in action sports or activities, and who want to be able to document and share their experiences with others.
GoPro cameras are also popular with travelers, as they can be used to capture memories of a trip. GoPro has even partnered with some travel companies to provide GoPro cameras for use on their trips.
In this article, we’ll review the GoPro target market and understand the reasons why customers choose to buy GoPros over other camera brands.
Who is the GoPro Target Market?
To best understand the GoPro target market we need to understand why someone buys a camera like GoPro and then why they choose the GoPro brand over another like a Canon or a Nikon.
Bu understanding people’s needs and motivations to buy a GoPro, we can divide the GoPro target market into the following customer segments:
- People who like action cameras
- People who like small-sized, rugged cameras with excellent photo and video quality
- Adventure seekers and outdoor enthusiasts wanting to visually chronicle their experiences
- Travelers who want to take pictures and videos to share memories of their trip
- Professional photographers
- Scientific photographers
- Photojournalists
- Filmmakers
- Video Bloggers
Let’s look closely at each of these segments of the GoPro target market.
#1. People who like action cameras
An action camera is a type of digital camera designed to be worn on the body or attached to objects like bikes, cars, or surfboards. Action cameras are compact and rugged, and they typically have wide-angle lenses that allow for a broad field of view.
People who like action cameras are a prime segment of the GoPro target market. They are attracted to the small size, rugged design, and wide field of view of GoPro cameras. And because they often participate in activities like surfing, skiing, or biking, they need a camera that can withstand being dropped or getting wet.
People who like action cameras are also attracted to the fact that GoPro cameras can be mounted on helmets, handlebars, or other objects to capture unique perspectives. And with the recent introduction of the GoPro Fusion 360 camera, people who like action cameras can now capture immersive 360-degree video footage.
#2. People who like small-sized, rugged cameras with excellent photo and video quality
Another segment of the GoPro target market is people who appreciate the small size and rugged design of GoPro cameras, but who also demand excellent photo and video quality.
These customers are often professional photographers or videographers who need a camera that can be taken into tough environments. For example, GoPro cameras are often used to capture footage of extreme sports, natural disasters, and rescue missions.
In addition to excellent photo and video quality, people in this segment also appreciate the fact that GoPro cameras are easy to use. They can be quickly turned on and started recording, which is important when capturing fast-moving action.
#3. Adventure seekers and outdoor enthusiasts wanting to visually chronicle their experiences
As we saw in the introduction, many adventure seekers and outdoor enthusiasts use GoPro cameras to capture their experiences. They often mount the cameras on their helmets or bikes or attach them to their kayaks or surfboards, to get unique perspectives of their activities.
These customers are attracted to GoPro cameras because of their small size, rugged design, and easy-to-use features. They also appreciate the fact that GoPro cameras can be used in a variety of environments, including underwater.
#4. Travelers who want to take pictures and videos to share memories of their trip
Another segment of the GoPro target market is travelers who want to take pictures and videos to share memories of their trip. These customers are attracted to GoPro cameras because they are small and easy to carry, and they can be used to capture high-quality photos and videos.
For instance, someone traveling through Europe could use a GoPro camera to capture footage of their experiences. They could then share this footage with friends and family members back home.
In addition to taking pictures and videos, travelers who use GoPro cameras also appreciate the fact that they can be used to live-stream their experiences. This is a great way to share travel videos in real-time.
#5. Professional photographers
While professional photographers will own brands like Canon and Nikon, they also see the appeal of GoPro cameras. For certain types of professional photography like event photography, GoPro cameras are often the best option because of their small size and ease of use. This makes some professional photographers a GoPro target market.
Event photographers appreciate the fact that they can quickly turn on a GoPro camera and start recording. And because GoPro cameras are often worn by the event participants, they capture unique perspectives that traditional cameras cannot.
Professional photographers who use GoPro cameras also appreciate the fact that they can be easily mounted on objects, like tripods or drones. This gives them the ability to capture innovative photos and videos.
So when people hire professional photographers, they are not just hiring someone with a high-end camera like the GoPro. They are also hiring someone with the creativity and expertise to use the cameras to capture amazing photos and videos.
#6. Scientific photographers
Just like professional photographers, scientific photographers also see the appeal of GoPro cameras. For certain types of photography like microscopy, GoPro cameras are often the best option because of their small size.
Microscopy is a type of photography that captures very small objects, like cells or bacteria. It is often used in scientific research or medicine.
Scientific photographers look for features like magnification, resolution, and depth of field when choosing a camera. And many GoPro models fit this bill.
#7. Photojournalists
Photojournalists are those who take pictures to tell a news story. They are often found working in war zones or natural disaster areas.
Photojournalists need cameras that are small, lightweight, and easy to carry. They also need cameras that can capture high-quality photos and videos. GoPro cameras fit all of these requirements making photojournalists an excellent segment of the GoPro target market.
In addition, photojournalists often need to mount their cameras on objects like cars or bikes. This allows them to get unique angles and perspectives. And GoPro cameras are well-suited for this type of photography.
#8. Filmmakers
Filmmakers are also a segment of the GoPro target market. For certain types of filmmaking like action movies or documentaries, GoPro cameras are often the best option because of their small size and portability.
Action movies often have scenes that are shot from unique angles or perspectives. And GoPro cameras are well-suited for this type of filmmaking. The fact that they can be easily mounted on objects gives filmmakers the ability to capture innovative footage.
Documentary filmmakers also appreciate the fact that GoPro cameras can be used to capture high-quality photos and videos. And because they are small and lightweight, GoPro cameras are easy to carry around.
#9. Video bloggers
Video bloggers, or vloggers, are those who create videos about their life or interests. They often post their videos on social media platforms like YouTube or Instagram.
Vloggers need cameras that are small, lightweight, and easy to carry. Vloggers also like the fact that GoPro has its own mobile app and editing software. This makes it easy for them to create and edit their videos.
In addition, many vloggers appreciate the fact that GoPro cameras can be used to live-stream their experiences. This is a great way to share travel videos in real-time with their audiences.
Conclusion
The GoPro target market is large and diverse and ranges from amateur photographers to professionals. This is due in part to the fact that GoPro cameras are so versatile. They can be used for photography, filmmaking, vlogging, and more.
GoPro has also done an excellent job of marketing its products to professional photographers, scientists, photojournalists, filmmakers, and vloggers. These groups appreciate the quality of GoPro photos and videos as well as the camera’s small size and portability.
GoPro has become a popular camera for many different types of people. And as the company continues to release new products, it is likely that even more people will be drawn to the GoPro brand.