Ginger beer is a drink made from ginger, yeast, sugar, and water. It is usually non-alcoholic and has a sweet and spicy taste. It is popular in many countries, including the United States, Canada, the United Kingdom, Australia and New Zealand.
It can be a refreshing drink and is often used as a mixer in cocktails.
But what type of consumers fit the ginger beer target market?
In this article, we’ll explore this question and take a look at some ginger beer target market demographics. We’ll also discuss why ginger beer is so popular and what benefits it offers consumers.
Who Is The Ginger Beer Target Market?
To best understand the market for ginger beer, we need to ask ourselves why some people like ginger beer, when are they most likely to drink it, and what are the various ways in which they use it.
Such an analysis allows us to divide the ginger beer target market into the following segments:
- People who like ginger beer
- People looking for a refreshing drink
- People who like ginger in all its forms
- People who like to use ginger beer in cocktails
- People who appreciate ginger for its health benefits
Let’s look closely at consumers in each of these market segments.
1. People who like ginger beer
This segment of the ginger beer target market is the most likely to purchase ginger beer on a regular basis. They tend to be ginger beer enthusiasts who appreciate the taste of ginger and enjoy trying different brands and types of ginger beer.
They may also be interested in the history and culture surrounding ginger beer, and some may even home-brew their own.
These people will often buy ginger beer from specialty stores or online retailers, and they are willing to pay a premium price for ginger beer that is of high quality.
2. People looking for a refreshing drink
Sometimes, people just want a refreshing drink, and ginger beer fits the bill. This segment of the ginger beer target market might be on the lookout for a cold drink on a hot summer’s day and so decide to try out a ginger beer on a whim.
This group is price-sensitive and is not as concerned with the quality of the ginger beer, as long as it tastes good and is cold.
They might just as equally pick another cold drink like a craft beer, or if they want to stick to a non-alcoholic drink, they might go for lemonade or juice.
3. People who like ginger in all its forms
Many people who like ginger beer also enjoy other ginger-flavored products. This segment of the ginger beer target market might be interested in gingerbread, ginger snaps, or even candied ginger.
They might also enjoy drinking ginger tea or using fresh ginger in cooking. For these people, ginger is more than just a flavor; it’s an experience.
4. People who like to use ginger beer in cocktails
Ginger beer is a common mixer in cocktails, and so this segment of the ginger beer target market is likely to be composed of people who enjoy going out for drinks. They might use ginger beer in a Moscow Mule or Dark ‘n’ Stormy.
Sometimes people who are having guests over will buy ginger beer specifically for making cocktails.
This segment also includes people who are having ginger beer for the first time, as they might try it in a ginger beer-based cocktail before deciding whether or not they like the taste.
5. People who appreciate ginger for its health benefits
Ginger has a long history of being used for medicinal purposes, and so this segment of the ginger beer target market is likely to be interested in the health benefits of ginger.
They might use ginger to settle their stomachs or to relieve nausea. Some people believe that ginger can help with arthritis pain or cramps in the body.
These people are not interested as much in ginger beer as they are in the ginger itself and so would prefer to make their own ginger beer or another ginger drink at home so that they can control the amount and quality of ginger going into the drink.
Why Is Ginger Beer So Popular?
Now that we’ve looked at who makes up the ginger beer target market, let’s take a closer look at ginger beer itself. Why is ginger beer so popular?
Ginger beer has a long history, dating back to the 18th century. It was originally made by fermenting ginger and sugar together, which created a carbonated drink.
The fermentation process also meant that ginger beer had some health benefits, as the fermentation process creates probiotics.
Ginger beer was originally produced in England, but it soon became popular in other parts of the world, including North America and Australia.
Nowadays, ginger beer is made in a variety of ways. The traditional method of fermentation is still used by some manufacturers, but others use ginger extract or ginger flavorings.
This means that ginger beer can be made without alcohol, which is appealing to a wider range of people.
There are also a wide variety of ginger beers on the market, from the very sweet to the very spicy. This means that there is a ginger beer out there for everyone.
Conclusion
Ginger beer has been growing in popularity in recent years making the ginger beer target market a growing one.
Apart from people who like ginger beer, this market includes those looking for a nice refreshing drink.
It includes people who love the taste of ginger and ginger in all forms. This includes those who consume ginger for its health benefits.
Ginger beer is a popular ingredient in cocktails and many people find it to be more palatable and enjoyable when mixed in a cocktail.
