When it comes to theme parks, Disneyland is one of the most popular destinations for families with children.
Disneyland is geared towards providing a fun and magical experience for all who visit, and this is reflected in its target market. the Disneyland target market includes families with children, young adults, and couples.
With rides, attractions, and characters that are beloved by all, it’s no wonder that Disneyland is such a popular destination for everyone.
Let’s now take a closer look at the different segments of the Disneyland target market, and see what attracts them to this famous theme park.
Who is the Disneyland Target Market?
To best understand the Disneyland target market we should try to understand why people go to Disneyland instead of other theme parks. What is the need they are trying to satisfy? What is their motivation?
Once we understand the market’s drivers, we can segment the market into the following customer segments:
- Children between the ages of 4 and 12
- Parents of children
- Teenagers
- People (of all ages) who love Disney characters and movies
- Families looking for a fun day out
Let’s now look closely at each of these segments of the Disneyland target market.
#1. Children between the ages of 4 and 12
The primary target market for Disneyland is children between the ages of 4 and 12. This is the age group that is most likely to be excited by Disneyland’s rides, attractions, and characters. Disneyland does a great job of appealing to this age group and providing them with an enjoyable experience.
To further appeal to this target market, Disneyland offers a variety of child-friendly rides and attractions. It also has a number of characters that children love, such as Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy.
#2. Parents of children
While the primary target market for Disneyland is children, the parents of these children are also an important target market.
After all, it is usually the parents who take their children to Disneyland (or any other theme park for that matter). And so Disneyland needs to appeal to parents as well as children.
This is why Disneyland offers a variety of rides and attractions for adults as well as children. This way, parents can enjoy themselves and even get on the same rides as their children.
#3. Teenagers
Teenagers are also an important target market for Disneyland. While Disneyland is primarily geared toward children, there are still a number of rides and attractions that teenagers can enjoy.
For example, Disneyland has a number of thrill rides, such as the Matterhorn Bobsleds and Indiana Jones Adventure. These rides are sure to appeal to the more adventurous teenagers.
Disneyland also has a number of shops and restaurants that are popular with teenagers. For example, the Disneyland Hotel is a popular hangout for teenagers, especially at night.
#4. People (of all ages) who love Disney characters and movies
You’ll be surprised how many adults love Disney. Some remember going as kids and want to relive those memories with their own children. Others just love the Disneyland experience and all it has to offer.
There are plenty of adults who love Disney movies and characters, and they see a trip to Disneyland as a way to immerse themselves in that world. They love going on rides, meeting the characters, and seeing all the sights.
Disneyland does a great job of appealing to this market segment by offering a wide range of activities and attractions that are perfect for adults.
#5. Families looking for a fun day out
For families looking to do something together, going to a theme park is always an attractive idea.
Families looking for a fun day out are another important target market for Disneyland. While small children are the primary market segment, there is also plenty for everyone in the family to enjoy.
This is why Disneyland is such a popular destination for families. It is the perfect place to spend a day out together and create memories that will last a long time.
The reason families are considered a single segment of the Disneyland target market (even though children, teenagers and adults are also considered separate segments) is that when an entire family decides to go to Disneyland it is often a combined decision taking everyone’s opinion into account.
This is an important marketing consideration for many theme parks when they design their marketing strategies so that they can build communication messages that will appeal to the entire family.
Conclusion
Disneyland is a theme park designed specifically for kids aged 4-12 but the Disneyland target market also includes teenagers and adults who love Disney characters and movies as well as parents and families looking for a fun day to spend with the kids.
It’s full of interactive rides, shows and attractions that let them explore, learn and play in a safe and controlled environment. The park is also designed to be highly accessible, with plenty of wheelchair-friendly rides and facilities.
All of this makes Disneyland an ideal destination for families with young children. Here, they can enjoy quality time together while the kids are busy having the time of their lives. It’s no wonder that Disneyland is so popular with families around the world.