Theme parks are a major tourist attraction, and it’s no secret that they target specific markets to bring in the most visitors.
So who is the target market for theme parks?
A variety of people visit these parks for different reasons. Some look for a fun day out with the family, while others look for a more thrilling experience.
Families with young children, for example, are a key market for many theme parks. Parents are always looking for safe and fun activities for their kids, and theme parks offer just that.
So, let’s jump right in and take a look at some of the most important segments of the target market for theme parks!
The Target Market for Theme Parks: Who Loves Theme Parks?
The best way to understand the target market for theme parks is to understand the many reasons why people visit theme parks.
What motivates them to spend their hard-earned money on a ticket to one of these attractions?
Answering such questions gives us the following customer segments for theme parks.
- People looking to escape the daily grind
- People who want to bond with colleagues and friends
- People looking for an adrenaline fix
- Teenagers and Young Adults
- Small children
- Parents looking for family activities
Let’s now look closely at each of these segments.
1. People looking to escape the daily grind
For many people, a visit to a theme park is a chance to forget about work and the stresses of daily life. It’s a chance to relax and have some fun!
This customer segment is often looking for a more laid-back experience. They want to enjoy the rides and attractions, but they don’t necessarily want to be scared or exhilarated.
Family-friendly attractions are a good fit for this customer segment. They’re also likely to appreciate shorter wait times for rides and attractions.
2. People wanting to bond with colleagues and friends
A group trip to a theme park can be a great chance to bond with friends or colleagues. It can be an opportunity to have fun and build relationships.
It’s becoming increasingly common for companies to hold team-building events at theme parks.
Likewise, friends will often visit theme parks together as a way to spend time together and create memories.
This target market for theme parks often looks for a mix of rides and attractions. They want to be able to chat and spend time with their friends or colleagues, but they also want to enjoy the rides and attractions.
Rides that are suitable for groups are a good fit for this customer segment. They’re also likely to appreciate attractions that are photo-worthy.
3. People looking for an adrenaline fix
Theme parks with roller coasters and other thrill rides are a perfect fit for this customer segment. They look for an adrenaline rush and they want to be scared!
Customers in this segment of the target market for theme parks are often willing to wait in line for the most popular rides. They’re also likely to be repeat visitors to theme parks.
Many such customers will also visit multiple theme parks to try out different rides and compare them.
4. Teenagers and Young Adults
Many teenagers and young adults visit theme parks with their friends. They look for a day of fun and they want to try out the latest and greatest rides.
This customer segment of the target market for theme parks often looks for a mix of rides and attractions. They want to be able to chat and spend time with their friends, but they also want to enjoy the rides and attractions.
Another point of attraction for them is the food. Many theme parks offer a variety of dining options, and this is often a draw for teenagers and young adults.
5. Small children
Many theme parks are designed with small children in mind. They offer a variety of rides and attractions that are perfect for young kids.
Small children are attracted to rides that are bright and colorful. They also enjoy rides that are slow and not too scary.
Many theme parks also offer child-friendly shows and character meet-and-greets. These are often big hits with small children.
6. Parents looking for family activities
While parents themselves are a target market for theme parks and are covered in previous segments discussed above, they are also decision-makers when it comes to planning family activities.
They often see theme parks are a great way to spend time with loved ones including children and grandparents. Visiting theme parks provide a chance to create memories that will last a lifetime.
While many parents will balk at the cost of theme parks, they are often willing to pay for the experience if they feel that their family will enjoy it. And pushing them are their children who know the right strings to pull to get their parents to give in!
As we can see, the target market for theme parks is quite diverse. Different people are looking for different things when they visit a theme park.
However, some common themes run through all of the customer segments that enjoy and visit theme parks. These include a desire for fun, excitement, and memories.
Understanding the similarities and differences between the various segments of the target market for theme parks is essential for anyone who wants to create a successful theme park.
With the right mix of rides, attractions, and dining options, any theme park can be a hit with its target market.