Commercial advertisements are made to influence the viewer.
Some commercials are made to increase brand awareness, while others are made to sell you products or services. Some are meant to entertain, while others are designed to persuade you to take a specific action. Other times, an advertisement may be trying to get you to think about a certain issue.
Whatever the reason, commercials are an important aspect of modern society and a market-based economy.
In this article, we will discuss five of the top reasons why commercial advertisements are made, and how they affect us.
By understanding these motivations, you will be better equipped to create effective and persuasive ad campaigns for your business!
Why Are Commercial Advertisements Made?
Here are the top 5 reasons why commercial advertisements are made:
- To persuade people to buy a product or service
- To increase brand awareness
- To create a positive image of the company or product
- To entertain people
- To motivate people to take action (e.g. visit a website, call a phone number, etc.)
Let’s look at each of these in detail.
1. To persuade people to buy a product or service
The most common use of commercial advertisements is to persuade people to buy a product or service.
Commercial advertisements use a variety of persuasion techniques.
The most common technique is to create a need or desire for the product or service. Commercials also often use emotional appeals to get people to buy something. They may show happy, smiling people using the product or service, or they may make people feel like they’re missing out on something if they don’t buy it.
Additionally, commercials often use celebrities or other authoritative figures to endorse a product or service. This makes people more likely to trust the advertisement and buy the product.
Finally, commercial advertisements are often very persuasive because they are so repetitive. They may show the same ad over and over again, sometimes multiple times in a single day. This repetition causes people to remember the ad and be more likely to buy the product.
All of these techniques are used in commercial advertisements to get people to buy products or services.
2. To increase brand awareness
Commercials can be used to increase brand awareness by creating a connection between the product or service and the viewer. This is done by getting the viewer to remember the advertisement and then associating that memory with the product or service.
Commercial advertisements are made to influence people’s decisions through brand awareness. It is well-known that brand and reputation are one of the 7 factors that customers evaluate before making a purchase. If people haven’t heard of a brand, it’s unlikely that they will buy it.
Businesses hope that increasing brand awareness through advertisements results in an increase in profits and sales.
There are a few different ways in which commercials are used to increase brand awareness. One way is through repetition. When people see or hear the same brand name multiple times, they are more likely to remember it.
Commercials can also be used to create an emotional connection between the viewer and the brand. When people feel a strong emotion, they are more likely to remember the brand. This is why many commercials use humor or sadness to get their point across.
Finally, commercials can be used to create a sense of urgency. When people feel like they need to take action right away, they are more likely to remember the advertisement. This is why many commercials use a slogan or call to action at the end.
Overall, commercial advertisements are an important tool for businesses looking to increase brand awareness. By using persuasion techniques and emotional appeals, businesses can create a connection between the viewer and the product or service. This can lead to an increase in profits and sales for the business.
3. To create a positive image of the company or product
Since the company making the commercial completely controls its content, commercials can be easily used to create a positive image of the company or its product.
Such commercials often use happy and attractive models, positive music, and bright colors to make the viewer feel good about the company or product. Commercials also try to create a sense of need for the product by showing how it can solve problems. By using these techniques, companies hope that viewers will form a positive image of the company or product and be more likely to buy it.
Some people argue that commercial advertisements are too manipulative and use unethical methods to get people to buy things they don’t need. However, most companies believe that creating a positive image is crucial for their success and will continue using commercials as a way to do so.
4. To entertain people
To entertain people commercial advertisements are often made to be funny or interesting. They may use celebrities, humor, or unusual situations to get people’s attention. Some commercials even become popular internet memes.
By being entertaining, commercials can keep people’s attention on the product or service that is being advertised. This helps ensure that the advertisement will be remembered and that people will consider buying the product.
Commercials can also be entertaining in a more subtle way. Many advertisements use beautiful scenery or catchy music to make people feel good about the product.
Companies hope that this positive feeling will cause people to associate the product with happiness and pleasure. When viewers are happy, they are more likely to remember the brand and consider buying its product.
5. To motivate people to take action
Commercial advertisements can target the consumer at the “top of the funnel” or at the “bottom of the funnel”. Top-of-the-funnel advertisements tend to lean more towards brand promotion and creating awareness. Companies just want you to know that they exist. Bottom-of-the-funnel commercials are made to get you to take action – usually buy the company’s product.
To motivate people to take action, commercial advertisements use different techniques. One technique is to create a sense of urgency. This is done by using phrases such as “act now” or “limited time offer.” Commercials also try to tap into people’s emotions, such as happiness, sadness, or anger. Some commercials even use celebrities to endorse their product. Whatever the technique, the goal is to get the viewer to take some sort of action, such as visiting the company’s website or calling a phone number or buying their product.
“Bottom of the funnel” commercials are common when advertisers know that there is a purchase deadline looming. This could be just before Valentine’s Day, Mother’s Day or Christmas. Advertisers know that people are more likely to buy a product when time is limited. That’s when they hit them with a FOMO commercial with a “call to action”.
(FOMO = Fear Of Missing Out)
Summary
So, why are Commercial Advertisements made?
Commercial Advertisements are essentially made to influence people.
Commercials that target people at the “top of the funnel” are typically meant to increase brand awareness and to create a positive image of the company or product in the mind of the viewer.
Commercials that target people at the “bottom of the funnel” are made to persuade people to purchase a product or service. These commercials usually include a driver to motivate the viewer to take action.
If you are considering building commercial advertisements to attract people to your business, be sure to know where your audience is in their buying journey. You will need to craft your advertisements based on where your target audience is in the sales funnel.
