Tide is a laundry detergent manufactured by Procter & Gamble. Tide was first introduced in 1946 as a heavy-duty laundry detergent to remove grass stains, soil, and other tough stains.
Today, people use Tide for a variety of reasons. Some still use it for its original application because it is a powerful detergent that can remove tough stains.
Others use Tide because it is gentle on clothes and will not cause them to fade or wear out over time. Tide is also a popular choice for people who have sensitive skin because it is free of the harshest chemicals.
In this article, we’ll review the Tide Detergent target market and understand some of the reasons why people choose Tide over other alternative products.
Who is the Tide Detergent Target Market?
One of the best ways to understand the Tide Detergent Target Market is to understand why people who buy cleaning products, choose Tide. What is it about Tide that they find attractive that they do not see in other products?
By understanding people’s motivation for buying Tide, we can divide the Tide Detergent target market into the following consumer segments:
- People who need a heavy-duty detergent to remove tough stains
- People who like detergents that are easy on clothes
- People who need to use detergents that are not harmful to the skin
- People who purchase Tide for its brand
- People who buy Tide because it is the easiest detergent for them to find
- People who prefer Tide over other detergents
- People who find Tide more cost-effective than other detergents.
Let’s look closely at each of these consumer segments classified based on their needs.
#1. People who need a heavy-duty detergent to remove tough stains
One of the most common reasons people use Tide is because it is a powerful detergent that can remove tough stains. Tide has been advertised as a heavy-duty laundry detergent for many years and has built up a reputation for being able to remove even the toughest stains.
This is an important need for many people, especially those who have children or pets. Kids and animals are known for making messes, and Tide provides peace of mind for parents and pet owners who need to know their laundry will come out clean.
So the need to remove tough stains defines this segment of the Tide Detergent target market.
#2. People who like detergents that are easy on clothes
Tide is also a popular choice for people who want a detergent that is gentle on clothes. Tide has been designed to not cause fading or wear and tear on fabrics, which is important for people who want their clothes to last longer.
This is important for people who have expensive clothing or who simply do not like to replace their clothes often. Tide provides a way for people to extend the life of their clothes without having to worry about the detergent damaging them.
And so people who like detergents that are easy on clothes are a key segment of the Tide Detergent target market.
#3. People who need to use detergents that are not harmful to the skin
People with sensitive skin need to be careful about the detergents they use because certain chemicals in detergents can irritate the skin. Tide can be a good choice for people with sensitive skins because it is free of harsh chemicals.
This is an important need for people who have skin conditions like eczema or psoriasis. Tide provides a way for people with sensitive skin to get their clothes clean without having to worry about the detergent irritating their skin.
So this segment of the Tide Detergent target market is defined by the need to use a gentle detergent.
#4. People who purchase Tide for its brand
As a brand, Tide has a lot of equity. Tide has been around for many years and has built up a reputation for being a reliable and effective laundry detergent.
This is an important need for people who want a laundry detergent they can trust. When shopping and staring at the aisle of laundry detergents, Tide is a brand that many people feel they can trust to get their clothes clean.
#5. People who buy Tide because it is the easiest detergent for them to find
Tide is often the easiest detergent for people to find because it is carried by most major retailers. Tide is also a popular choice for people who do not want to spend a lot of time looking for laundry detergent.
When in a rush it is easy to just grab Tide off the shelf and know that it will get the job done. This is an important need for people who want to save time or who do not want to spend a lot of effort on their laundry.
#6. People who prefer Tide over other detergents
Many people simply prefer Tide over other detergents. Tide has a wide variety of products that are designed to meet different needs, and Tide also offers a variety of scent options.
Sometimes, people try out other detergents but find that they prefer Tide. This is an important need for people who want to use a laundry detergent that they know and trust.
#7. People who find Tide more cost-effective than other detergents
Tide is often seen as a more cost-effective option than other detergents because it is a concentrated formula. This means that people can use less Tide to get the same results as they would with other detergents.
Tide often is available at discounts and Tide coupons can be found easily online or in-store. For anyone looking to save money, Tide can be a good choice.
And so people who want to save money or who are on a budget are an ideal segment of the Tide Detergent target market.
Conclusion
The primary segment of the Tide Detergent target market includes those looking for a detergent to remove tough stains. At the same time, people also choose Tide because they like that it is easy on their clothes and also on their skins.
The Tide brand is a powerful attractor for those looking for a detergent they can trust. Tide is also easy to find because it is easy to recognize and is widely available in most supermarkets.
The Tide Detergent target market also includes people who prefer Tide over other detergents. This could be because they have tried Tide before and have had a good experience or because they have tried others and did not have such a good experience.
Finally, people choose Tide because sometimes it has the best price relative to the quality that you get.