If you’re a dentist or work for a dental clinic and are interested in attracting new clients, one of the fastest ways is to bring in people for teeth whitening. After all, everyone wants a nice, white smile that can make them look younger, more attractive, and more professional.
So, who will be your target market for teeth whitening? And what can you do to get them to your dental practice?
In this article, we’ll review who can be the right candidates for teeth cleaning so that you can design effective marketing strategies to attract them to your clinic.
Who is the Target Market for Teeth Whitening?
To understand the target market for teeth whitening, we ask ourselves the question – who benefits from having white teeth? The answer is not “Everyone”. The truth is that not everyone cares about having white teeth, straight teeth, or perfect teeth.
Therefore, when we truly analyze the motivations that people have to have white teeth, we get the following segments for the target market for teeth whitening:
- People who want to look more attractive
- People who have yellow teeth (and don’t like it)
- People who have stained their teeth
- People who want to look younger
- People who want the improve their smile
- People who want to boost their self-confidence
- People who’ve had an accident with their teeth
Let’s look closely at each of these market segments.
1. People who want to look more attractive
In our society, we equate white teeth with beauty, success, and youth. Therefore, it’s no surprise that people who want to look more attractive are willing to invest in teeth whitening treatments.
People in this segment of the target market for teeth whitening are often looking for a change in life – like finding a new partner or improving their dating life. It also includes those looking for a new job or those who expect to be in the media like actors, models, and other public figures.
In fact, targetting this segment of the market is a prime lead generation strategy for dental practices.
2. People who have yellow teeth (and don’t like it)
The color of our teeth is determined by the thickness of the enamel and the color of the dentin below. As we age, our enamel gets thinner and our teeth can become more yellow.
People in this segment of the target market for teeth whitening have usually tried other methods to get rid of the yellow color like brushing with special toothpastes, using at-home whitening kits, or using natural remedies.
But they haven’t been satisfied with the results and are looking for something more effective – like professional teeth whitening treatments.
3. People who have stained their teeth
There are many things that can cause our teeth to get stained – from drinking coffee or tea to smoking cigarettes. People in this market segment look to remove the stains and restore the natural color of their teeth.
But these people may know that their teeth are going to get stained again and so they may simply be in the market for a toothpaste that helps with removing some of the stains.
Stained teeth can also be caused by certain medications – like tetracycline antibiotics. In these cases, teeth whitening might not be effective and other dental treatments might be necessary.
4. People who want to look younger
In our youth-obsessed culture, people are always looking for ways to turn back the clock and look younger. Teeth whitening can be an effective way to achieve this goal as it can take years off of a person’s appearance.
People in this target market segment for teeth whitening are often also interested in other anti-aging treatments like botox, fillers, facials, and of course, hair coloring.
5. People who want to improve their smile
For many people, a beautiful smile is one of the most important assets that they can have. It conveys confidence, success, and happiness.
People like to improve their smile for many different reasons – from wanting to feel more confident in social situations to making a good impression when meeting someone new.
6. People who want to boost their self-confidence
Self-confidence is something that we all struggle with at times. And, unfortunately, our teeth can be one of the things that hold us back from feeling confident.
People in this segment of the target market for teeth whitening look to boost their self-confidence by improving their smiles. They might have always been self-conscious about their teeth or they might have recently experienced a life event that has caused them to lose confidence.
7. People who’ve had an accident with their teeth
Teeth can be easily damaged – whether it’s from an injury, a fall, or even just biting down on something hard. And when our teeth are damaged, it can have a big impact on our self-confidence and how we feel about ourselves.
People in this target market segment for teeth whitening are not trying to improve on the teeth they always had. They are simply trying to restore their teeth to the way they were before the accident.
Summary
We can say that the target market for teeth whitening is limited to those people who think that they need a white smile to get ahead in life.
They feel that they look attractive if they make their smile whiter. This is not limited to those who have yellow teeth or stained teeth but also those who already may have white teeth.
People also whiten their teeth in an attempt to look younger, improve their smile and boost their self-confidence.
Then there are those who, because of some sort of unfortunate incident, have damaged their teeth and are simply using whitening techniques to restore their teeth to the way they were.
