The target market for sushi restaurants is ever-growing. People of all ages and backgrounds are beginning to appreciate the delicate flavors and textures of sushi. There are sushi restaurants in almost every city, and people love to eat sushi for any meal.
But how can we actually define the target market for sushi restaurants? Who are these people who are attracted to sushi restaurants and do they go there only because they like sushi or are there other motivations?
If you’re considering opening a sushi restaurant, these questions will be on your mind. Understanding who you will serve and why they would come to your restaurant will be critical to your success.
In this article, we will discuss the target market for sushi restaurants and explore who loves this delicious cuisine and, most importantly, why!
Why do people love Sushi?
There are many reasons why people love sushi. For some, it is the taste, for some others, it’s healthy eating.
Sushi is a very versatile dish and can be made to suit any taste. It is also a healthy option as it is generally low in calories and fat.
Sushi lovers also appreciate the fact that it is a light meal that can be eaten at any time of the day.
Over the years, chefs have also gotten creative with sushi. They have come up with unique flavor combinations that have contributed to the growing popularity of sushi.
Who loves going to Sushi Restaurants?
First and foremost the target market for sushi restaurants includes those who love sushi. And secondly, it includes those who like going to restaurants.
This is an important point because there are people who love sushi but prefer to eat it at home rather than in a restaurant. People who either make the sushi themselves or order it from a store are not part of the target market for sushi restaurants.
However, those who order sushi from a sushi restaurant for takeaway or home delivery can still be counted in the target market for sushi restaurants.
This market includes people of all ages but especially young people and families. It is not just those who are looking for a healthy meal option as many believe, but also for those who appreciate good food and are willing to pay for it.
Sushi lovers are attracted to the taste, quality, and presentation of sushi. They also like the experience of eating in a sushi restaurant where they can socialize with friends or family.
In this respect, there is a significant overlap between the target market for sushi restaurants and the target market for fine dining. Use this fact in your market targeting campaigns.
The Target Market for Sushi Restaurants: Why do people go to sushi restaurants?
What attracts people to sushi restaurants?
The obvious reasons are that they like sushi and they like eating out – points we will cover in this article. But are there other motivations?
Well, it turns out that there are.
Here are the top motivations people have for going to sushi restaurants:
- They love sushi
- They love eating out
- Sushi they make at home isn’t the same
- They want to eat healthy
- They want to try new and unique flavors
- They like the convenience of sushi
- They like Japanese cuisine
These are the top drivers of the target market for sushi restaurants. Let’s dig deeper into each of them.
1. They love sushi
The most obvious reason why people go to sushi restaurants is that they love sushi.
For these people, sushi is not just food but it’s an experience. They enjoy the taste, texture, and presentation of sushi.
They also like trying different types of sushi and experimenting with new flavors. For some people, eating sushi is almost like a hobby. They love learning about the different types of sushi and trying them all. Such people are always on the lookout for new sushi restaurants to try.
If you are targeting this group of people, then you need to make sure that your sushi restaurant offers a great variety of sushi with unique flavors.
2. They love eating out
People who go to sushi restaurants do not just like sushi, they also like eating out.
For this segment of the market, going to a sushi restaurant is a chance to socialize with friends or family who also have an appreciation for sushi. It’s also a chance to take a break from cooking and cleaning up at home.
3. Sushi they make at home isn’t the same
Many sushi lovers learn to make sushi at home but they often realize that it’s just not the same as that made by a professional chef in a restaurant.
They likely do not have the same skill level as a sushi chef and they may not have access to the same quality of ingredients.
Whatever the reason, many people find that the sushi they make at home just doesn’t compare to what they can get at a restaurant.
Of course, the fun is in making the sushi by oneself and that alone can be quite satisfying.
But when it’s time to have really good sushi, everyone heads to a good sushi restaurant.
Also, sushi restaurants can offer a wide selection of sushi that can be difficult to replicate at home.
4. They want to eat healthy
For some people, going to a sushi restaurant is a way to eat healthy.
They may be trying to eat more fish or they may be trying to reduce their intake of unhealthy fats.
Whatever the reason, these people see sushi as a healthy option and that is their attraction in going to a sushi restaurant.
5. They want to try new and unique flavors
Good sushi restaurants are always coming up with new and unique flavors.
For some people, this is a major attraction. Even those who love traditional sushi, like those with tuna and salmon, are always on the lookout for new creations to try.
Sushi restaurants that innovate constantly will see customers coming back for more.
6. They like the convenience of sushi
In today’s busy world, people are always looking for ways to save time.
For some people, going to a sushi restaurant is a way to save time.
They can order sushi to go and take it with them to work or eat it at home. Even in a restaurant, sushi can be eaten quickly but without the guilt that comes with fast food.
7. They like Japanese cuisine
For some people, going to a sushi restaurant is a way to experience Japanese cuisine. They may be interested in the culture and history of Japanese cuisine and want to try traditional Japanese food.
Or they may be interested in trying new and unique flavors that are not found in other cuisines. For these people, going to a sushi restaurant is a chance to try something new and exotic.
Whatever the reason, this segment of the target market for sushi restaurants wants to experience Japanese cuisine, and sushi is a part of it.
Summary
Sushi restaurants are in an enviable position in that more and more people are beginning to appreciate the culinary and health benefits of sushi.
People who love sushi and love eating out are the largest segment of the target market for sushi restaurants. But people are attracted to sushi restaurants for many other reasons including the convenience, the chance to try new flavors, and the opportunity to experience Japanese cuisine.
With the target market for sushi restaurants growing every day, now is the time to start planning your own sushi restaurant. Be sure to spend time understanding your community to be sure that there really is a target market for sushi restaurants in it.
Understand why they like sushi and what their main motivations are for going out to eat sushi. Once you know these you will be able to tailor your menu as well as your marketing campaigns to attract the right type of customer to your sushi restaurant.