A robotic vacuum cleaner is a great purchase for anyone who wants to make their life a little easier. But who wants these nifty devices? And why do they buy them?
After all, there are so many different types of robotic vacuums on the market today, each with its pros and cons and each with its target audience. So how do we define the target market for robotic vacuum cleaners?
Some vacuums are designed for busy families who want to make cleaning easier; others are geared toward pet owners who want to keep their floors free of hair and dander.
If you’re considering selling vacuum cleaners, how do you decide which of these markets to aim at?
In this article, we will segment the target market for robotic vacuum cleaners and discuss the factors that each segment considers before making a purchase.
Read on!
Who is the Target Market for Robotic Vacuum Cleaners?
To best understand the target market for robotic vacuum cleaners we need to ask two questions:
- Who needs to vacuum more frequently than others?
- When does someone prefer a robotic vacuum cleaner to a manual one?
Once we answer these questions, we are able to divide the market into segments to better understand the needs and motivations of each segment when it comes to purchasing a robotic vacuum cleaner.
Such needs-based analysis gives us the following segments for the target market for robotic vacuum cleaners:
- Busy Families with small children
- Pet Owners
- Elderly or People with disabilities
- Working Professionals
- Offices
Each of these segments has different reasons for why they need to vacuum more frequently than others as well as why they would prefer a robotic vacuum cleaner over a manual one.
Let’s take a closer look at each segment.
1. Busy Families with small children
Everyone knows that small children make a mess.
They spill their food, track in dirt from outside, and drop crumbs everywhere they go.
This means that busy families with small children need to vacuum more frequently than other households to keep their homes clean and presentable.
But who has time to vacuum when you’re chasing after a toddler all day? This is where a robotic vacuum cleaner comes in handy.
A robotic vacuum can be set to run on a schedule so that parents don’t have to worry about it, and it will do a decent job of keeping floors clean – even with small children running around.
2. Pet Owners
Another segment of the target market for robotic vacuum cleaners is pet owners.
Pets shed hair and dander, which can quickly build up on floors and furniture if not vacuumed regularly.
This means that pet owners need to vacuum more frequently to keep their homes clean and free of allergens.
Like busy families with small children, pet owners also appreciate the convenience of a robotic vacuum cleaner.
They can set it to run on a schedule or they can use it as needed to clean up after their pets.
3. Elderly or People with disabilities
Even though vacuum cleaners took away the tedious task of manually cleaning floors, using them can still be difficult work for many people.
This is particularly true for the elderly or people with disabilities and a robotic vacuum can be a godsend for them.
These people may not necessarily need to vacuum more frequently than others, but a robotic vacuum cleaner can make the task much easier for them.
4. Working Professionals
The target market for robotic vacuum cleaners isn’t just limited to households with small children.
Anyone who works from morning to dusk can benefit from owning a robotic vacuum.
These vacuums can be set to run while their owners are away at their jobs and by the time they get back from work, the home is clean.
5. Offices & Commercial Places
Another target market for robotic vacuum cleaners is businesses, specifically offices.
Offices tend to have large open spaces with hard floors that need to be vacuumed regularly to stay presentable.
One option for businesses is to hire a professional cleaning service. This could make sense if the business generates a lot of dust or dirt. It can also make sense if the business needs a carpet cleaning service – for example in the main entrance or lobby.
But in many cases, a simple robotic vacuum can be set to run overnight so that when employees return to work in the morning, the office is already clean.
Similarly, certain commercial places like showrooms and department stores can also use robotic vacuums to clean their floors every night.
Conclusion
The target market for robotic vacuum cleaners primarily includes those who need to vacuum very frequently and those who cannot or do not want to use a manual vacuum cleaner.
Families with small children and busy parents (aren’t they all?), are a good market for robotic vacuum cleaners as they take away the task of having to constantly haul a manual vacuum cleaner behind their kids and constantly keep cleaning up.
Similarly, pet owners, especially with pets that shed a lot, also need to constantly clean up. A robotic vacuum cleaner can take away the tedium of this effort.
Elderly people and those with disabilities may have a hard time using a manual vacuum cleaner and a robotic vacuum cleaner can ease the effort for them so that they can clean their house by themselves and not rely on an external person or service.
Busy working people like using robotic vacuum cleaners because they can set them to run during the day and return to a clean home in the evening.
Businesses with offices can do the reverse. They can leave the robotic vacuum cleaners to run during the night so that employees can return in the morning to a clean office.