If you are planning to start a pressure washing business or are looking to grow your existing business, you will need to have a firm grasp of the needs and expectations of your market.
Not everyone needs their driveway cleaned or their deck power washed, so it’s important to know who is most likely to need your services and then target your marketing efforts towards them.
So, who is the target market for pressure washing?
In this article, we will review the key segments of this market so that you can craft the right marketing strategies to reach new customers and grow your pressure washing business.
Who Is The Target Market for Pressure Washing?
Broadly speaking the target market for pressure washing can be divided into the following segments:
- Individuals
- Businesses
- Public Places
Each of these broad segments can be further divided into sub-segments.
To understand each segment in depth we need to focus on the reasons why someone may need a pressure washing service. Once we understand this need, we can understand their motivation to hire a pressure washing company.
This needs-based segmentation gives us the following sub-segments of each major segment of the target market for pressure washing.
Individuals
Individuals who can be interested in pressure washing are:
- People who need to prepare their homes for sale
- People who have just purchased a new home
- People who want to improve the curb appeal of their home
- People who need to clean up after a construction project
Businesses
Some examples of businesses that need pressure washing are:
- Car Washes
- Restaurants
- Hospitals
- Retail stores
- Office buildings
- Abbatoirs
- Factories
- Warehouses
Public Places
And finally, some public places that also need pressure washing are:
- Sidewalks
- Parking garages
- Public transit stops
- Parks & Playgrounds
- Schools
Let’s dig deeper into each of these different markets and sub-markets.
Individuals Who Need Pressure Washing
Individuals need pressure washing for a variety of reasons.
People who are selling their homes do everything they can to make them more presentable to potential buyers. This could include painting the house, pruning the garden and planting fresh flowers, and cleaning the house inside and outside.
One other thing they may do is pressure wash the driveway, the patio, sidewalks, and even the roof.
People who have just purchased a new home often want to clean it from top to bottom before they move in. This may include pressure washing the siding, gutters, windows, and decks. This will ensure that the previous owner’s dirt and grime are removed and that they can start fresh with a clean slate.
People who want to improve the curb appeal of their home may pressure wash their driveway, sidewalks, and siding. This will give their home a fresh and clean look that will be the envy of their neighborhood.
Finally, people who need to clean up after a construction project often hire pressure washing companies to remove all the dirt, dust, and debris that has been left behind.
Businesses That Need Pressure Washing
Businesses are an important target market for pressure washing companies.
The first one that comes to mind is a car wash business. A car wash business offers a pressure washing service on demand. In fact, the revenue and therefore the profitability of a car wash business will depend on the quality of the pressure washing system it deploys.
Restaurants too need to have their kitchens pressure washed regularly to ensure that they meet health and safety standards. In addition, the exterior of the restaurant may also need to be pressure washed from time to time to remove dirt and grime.
Hospitals too need to have their kitchens pressure washed regularly for the same reasons as restaurants. In addition, they may also need to have their lobbies and waiting areas pressure washed from time to time.
Retail stores often hire pressure washing companies to clean their sidewalks and parking areas. This creates a clean and fresh look and helps to create a more inviting environment for customers.
Office buildings may hire pressure washing companies to clean their lobbies, hallways, and windows. This helps to create a more professional appearance for the building.
Abbatoirs, factories, and warehouses often need to have their floors pressure washed very regularly. This is necessary to remove any dirt, debris, and other unwanted matter that accumulates quickly.
Public Places That Need Pressure Washing
Public places also need pressure washing for many reasons. This makes public administration agencies that are responsible for these public places a target market for pressure washing companies.
Sidewalks often need to be pressure washed to remove dirt, gum, and debris.
Parks and playgrounds need to be cleaned often, especially sidewalks, playing areas, and public restrooms which need to be pressure washed.
Parking garages are often full of brake marks as well as oil and grease stains and pressure washing is sometimes the only way to clean them up.
Similarly, public transit locations like bus stops and train stations where a large number of people congregate often need to be pressure washed to keep them clean and safe.
Schools are another type of public place that often needs to be pressure washed. As with other public places they get dirty fast, not to mention students throwing gum spilling food and drinks, or drawing graffiti. Sometimes, pressure washing is the only way to get things cleaned up.
Summary
The target market for pressure washing includes individuals, businesses, and public places.
Individuals typically need pressure washing for their houses. This could be to clean certain areas like driveways, patios, and sidewalks or to clean the whole house. Often customers will hire a pressure washing company when they are selling a house or are moving into a new one.
Businesses often need pressure washing to improve the appearance of their building or to clean certain areas like kitchens, lobbies, and sidewalks. Certain businesses which need to follow health and safety regulations, such as restaurants and abbatoirs, will hire pressure washing companies more often.
Public places like sidewalks, public transit stops, and schools often need to be pressure washed for cleanliness and safety reasons. Graffiti removal is also a big reason that public places need to be pressure cleaned. Parking garages are especially in need of regular pressure cleaning due to the build-up of brake marks and oil stains.
In conclusion, the target market for pressure washing is quite large and if you’re starting a business in this field, with the right marketing strategies you can attract customers to use your service.
