Even though there are many different types of fertilizers on the market, organic fertilizers have been gaining in popularity. The primary reason for this is that more and more people are switching to organic food or at least preferring organic food whenever they can get it.
When it comes to the target market for organic fertilizers, the segment that is most often talked about is people who are environmentally conscious and want to avoid using chemical products while growing their crops or plants. But this isn’t the only market segment.
So who are these people who buy organic fertilizers? What do they look for in them? And what can businesses do to appeal to this market?
In this article, we will explore the target market for organic fertilizers and answer these questions.
Why Do People Choose Organic Products (including Fertilizers)?
To best understand the target market for organic fertilizers we need to understand people’s needs for choosing organic, in general.
An increasing number of people are turning to organic food for a variety of reasons. Some people believe that organic food is healthier for them, as it does not contain the same pesticides and chemicals that non-organic food does.
Others believe that organic food tastes better than non-organic food. And still others believe that organic farming is better for the environment, as it uses (in their view) less water and energy and leaves a smaller carbon footprint.
Whatever the reason, people who choose organic products are looking for something different than what traditional products offer. They want a product that is safe, healthy, and environmentally friendly.
When it comes to fertilizers, people who choose organic are looking for a way to add nutrients to their plants or crops without using harsh chemicals. They want a product that will not harm the environment or their own health.
Who is the Target Market for Organic Fertilizers?
By understanding a customer’s needs and, by extension, their motivation for choosing an organic fertilizer over an inorganic one, we can divide this market into distinct segments.
This gives us the following main segments of the target market for organic fertilizers:
- Farmers who want to avoid using harmful chemicals
- People who want to support sustainable and environmentally friendly practices
- Home gardeners who want to use natural products
- Commercial farming businesses that grow organic food
Let’s look at each of these more closely.
Farmers who want to avoid using harmful chemicals
Many farmers turn to organic fertilizers to avoid using harmful chemicals on their crops. They are concerned about the potential health risks posed by these chemicals, both to themselves and to the people who will ultimately consume their products.
Often, their main motivation is commercial. They may see a growing market for organic foods and don’t want to miss out on it. But they may also have personal beliefs that align with wanting to use organic products.
People who want to support sustainable and environmentally friendly practices
There is a growing segment of the population that is interested in supporting sustainable and environmentally friendly practices. These people often choose organic products because they believe that organic farming is better for the environment.
Because these people prefer organic food, they are an indirect customer segment of the target market for organic fertilizers.
Home gardeners who want to use natural products
Many home gardeners choose natural or organic products in their gardens for a variety of reasons. Some believe that these products are better for the plants, while others simply prefer not to use chemicals around their homes, especially if they have children or pets.
Unlike the previous segment, home gardeners who want to use natural products are directly interested in organic fertilizers.
Commercial farming businesses that grow organic food
The target market for organic fertilizers also includes commercial farming businesses that grow organic food. Such businesses often need to use organic fertilizers to maintain their certification.
But these businesses are not just concerned with using organic products; they are also interested in reducing costs and increasing efficiency. Therefore, they look for high-quality, affordable organic fertilizers that help them meet their production goals.
By understanding the needs of this customer segment, companies can create products that appeal to both their need for an affordable product and their desire to use a sustainable, environmentally friendly fertilizer.
These are the four main segments of the target market for organic fertilizers. Each segment has its own motivations and needs. Understanding these needs is essential for companies that want to succeed in this market.
What Do People Look for When Choosing Organic Fertilizers?
Now that we know who buys organic fertilizers, let’s see what they look for during the purchase process.
There are a few things that people take into consideration when choosing an organic fertilizer. First, they make sure that the product is actually organic.
The label should say that it is certified organic by the United States Department of Agriculture (USDA). This certification means that the fertilizer was made without using synthetic pesticides or chemicals.
Second, people like to make sure that the organic fertilizer they choose is effective. It should have a high concentration of nutrients and minerals that will help plants grow strong and healthy.
Third, people look for an organic fertilizer that is easy to use. No one wants to use a product that is difficult to apply or that requires special equipment.
Finally, people want affordable organic fertilizers. Because after all, it’s a fertilizer and people don’t want to it cost an arm and a leg.
What Can Businesses Do to Appeal to the Target Market for Organic Fertilizers?
There are a number of things that manufacturers and resellers of organic fertilizer can do to appeal to their target market. Here are the 4 most important ones.
First, they can make sure that their products are certified organic by the USDA. This certification will reassure potential customers that the product is actually organic and made without using harmful chemicals.
Second, businesses can create products that are high in nutrients and minerals, which will help to show potential customers that their product is effective.
Third, businesses should make sure that their products are easy to use. They should provide clear instructions on how to apply the fertilizer, and they should not require special equipment.
Finally, businesses should keep their prices affordable. By doing this, they will show potential customers that they are interested in making their products accessible to everyone.
Summary
The target market for organic fertilizers includes people who want to avoid using harsh chemicals or pesticides on their crops or plants.
The market includes farmers who want to avoid using harmful chemicals. This allows them to grow organic food which is preferred by an increasing number of people.
Many people buy organic fertilizer as a way to support sustainable and environmentally friendly practices. This includes home gardeners who only want to use natural products in their gardens.
Commercial farming businesses that grow organic food often are required by law to only use organic fertilizers. But, often, they have commercial reasons for doing so.
When buying organic fertilizers, people look for those that are certified, effective, easy to use and inexpensive.