What comes to mind when you think of luxury hotels? The Plaza in New York, the Palms in Las Vegas, the Burj Al Arab, Dubai? These are all iconic luxury hotel brands that target a certain type of customer.
But the target market for luxury hotels is much broader and many different types of people can be classified as potential luxury hotel guests.
But who are these people? And what do they find attractive in luxury hotels that they do not in other hotels?
In this article, we will discuss who the target market for luxury hotels includes, what they look for and why they choose to stay in luxury accommodations.
So, if you’re looking to tap into the high-end travel market, read on!
The Target Market for Luxury Hotels: Who are they?
Many might feel that the target market for luxury hotels only includes the wealthy. But, that’s not the case. While it’s true that people with high incomes are more likely to stay in luxury hotels, there are other factors that come into play.
What’s needed are people who are able and willing to spend more whether or not they are wealthy.
For example, business travelers often seek out luxury hotels for their business trips. They may not be wealthy individuals, but they have the means to spend a bit more on accommodations because their company’s picking up the tab.
So, the target market for luxury hotels includes:
- Affluent people who can afford to spend more on travel
- People who value experiences over material possessions
- People who are willing to pay for quality and luxury
- Travelers on a business expense account
- People celebrating a special occasion
- People who appreciate the finer things in life
- People who want to be treated like royalty
As you can see, the target market for luxury hotels is quite broad and includes people from all walks of life who share one common trait: they’re willing to spend a bit more for the luxury hotel experience.
The Target Market for Luxury Hotels: What do they look for and Why?
Now that we’ve discussed who the target market for luxury hotels is, let’s take a look at what they look for when they choose a luxury hotel.
Here are the top things that luxury hotel guests look for:
- A unique and luxurious experience
- High-quality service
- Exquisite Accommodations and Fine Dining
- High-end amenities
- A feeling of exclusivity
- Memorable experiences
- Bragging Rights
Let’s look at each of these reasons a bit more.
1. A unique and luxurious experience
One of the main reasons people choose to stay in luxury hotels is for the unique and luxurious experience that they offer. From the moment they step into a luxury hotel, they expect to be transported into a world of opulence and extravagance.
They expect the décor to be lavish, the staff attentive and courteous, and the overall atmosphere one of luxury and sophistication.
2. High-quality service
Another big draw for luxury hotel guests is the high level of service that they can expect to receive. Luxury hotels go above and beyond to make sure their guests are happy and comfortable.
Guests expect their every need to be anticipated and met and be treated like royalty from the moment they arrive until they leave.
3. Exquisite Accommodations & Fine Dining
Of course, luxury hotel guests also expect their accommodations to be nothing short of exquisite. For luxury hotels expense is no barrier when it comes to furnishing and decorating their guest rooms and suites.
Guest expect to find only the finest linens, furniture and art, and the overall décor elegant and luxurious.
Guests also expect luxury hotels to offer the finest dining available. In fact, the people who stay in luxury hotels are often those who frequent fine dining establishments.
4. High-end amenities
In addition to offering beautiful accommodations, luxury hotels also provide their guests with high-end amenities that are not typically found in other hotels. These can include things like private balconies with stunning views, 24-hour room service, in-room massages, and much more.
5. A feeling of exclusivity
Another thing that luxury hotel guests look for is a feeling of exclusivity. When staying in a luxury hotel, people want to feel like they are part of a select group of people who are privileged enough to experience this level of luxury.
6. Memorable experiences
Luxury hotel guests want to have memorable experiences that they will remember long after their stay is over. Luxury hotels go out of their way to create unique and unforgettable experiences for their guests, whether it’s arranging private tours of the area or providing access to exclusive events.
7. Bragging rights
Of course, let’s not forget that one of the main reasons people stay in luxury hotels is to be able to brag about it afterwards! Staying in a luxury hotel and talking about it afterwards is a way to impress friends and family. Sometimes the main reason why people go to luxury hotels is to be able to post about it on social media and show off.
Summary
The target market for luxury hotels includes more than just wealthy people. It includes anyone who is able and willing to pay for the experience of staying in a luxurious hotel.
People’s motivations behind choosing a luxury hotel range from looking for a unique and luxurious experience, experiencing high-quality service with exquisite accommodations and high-end amenities, enjoying a feeling of exclusivity, and collecting memorable experiences and bragging rights.
So if you’re looking at starting a luxury hotel or simply trying to understand the target market for luxury hotels, focus your attention not just on the type of people who go to luxury hotels but the motivations behind their decision to stay at one. By understanding their motivations you will be able to offer services and experiences that attract these lucrative guests to your hotel.
