If you’re considering making essential oils and/or selling them or making products from them, you’ll need to understand the different ways how consumers use essential oils today, to improve their daily lives.
There’s no doubt that essential oils have become increasingly popular in recent years, as more and more people turn to them as a source of health, wellness and relaxation. The more stressful our lives become the more we turn to ancient techniques like aromatherapy and massages (both can use essential oils) to find our equilibrium.
In this article, we’ll look at the target market for essential oils by studying why people use them and how they use them. We hope this insight into the consumer’s preferences and decision-making processes will help you launch your own business or activity in the fascinating field of essential oils.
What are Essential Oils?
The term “Essential Oils” doesn’t mean that these oils are essential as in necessary, though many people many consider them as an essential part of their daily lives.
In fact, the word “Essential” in Essential Oils comes from the word “Essence” because these oils give us the essence or hint of the plant from which they are derived.
Essential Oils are the volatile, aromatic compounds that are extracted from plants. These oils can be found in the leaves, bark, flowers, needles, fruit or seeds of a plant.
The most common way to extract these oils is by Steam Distillation. Other techniques include Cold Pressing, Co2 Hyperbaric Production and the Solvent Extraction Method.
There are many different types of essential oils that come from a variety of plants. Each type of oil has its own unique benefits and uses. For example, Lavender is known for being calming and can be used to promote sleep, while Peppermint is energizing and can be used as a natural way to cool down.
The target market for essential oils is as vast and varied as the benefits people derive from them. This gives consumers many reasons to buy essential oils. Let’s now study some of these reasons.
Understanding the Target Market for Essential Oils
To understand the target market for essential oils, let’s review the reasons why people buy and use them.
Here are some of the most common reasons:
- Improve physical health
- Better emotional well-being
- Create a desired mood
- Massages
Improve Physical Health
The most common reason people buy essential oils is to improve their physical health. Essential oils are used to treat a wide variety of physical conditions, including respiratory problems, muscle pain, headaches and digestive issues.
People also use essential oils to boost their immune systems and protect them from everyday illnesses. In fact, many people use essential oils to prevent a cold or flu during the winter months.
Some of the most common essential oils used to improve physical health are Peppermint, Eucalyptus and Lemon.
Peppermint is known for its ability to soothe stomach issues and aid with digestion. It can also help relieve headaches and tension in muscles.
Eucalyptus is helpful for respiratory problems, including bronchitis and asthma.
Lemon is a natural antiseptic and can help to fight off infection. It’s also great for detoxification and boosting the immune system.
There are many more essential oils that target various physical ailments, but these are some of the most popular choices.
From a marketing point of view, it is interesting to note that people who are suffering from an ailment are usually prepared to pay a premium for a solution to their problem. This is why consumers looking for essential oils for health reasons can be segmented based on price and can be marketed with high-end, expensive essential oils which can genuinely solve their health problems.
Better Emotional Well-Being
The target market for essential oils also includes those who use them to improve their emotional well-being. This is because essential oils have been known to alleviate symptoms of depression, anxiety, and stress.
Essential oils are used by people with these conditions to help them relax and manage the symptoms of their condition.
Some popular essential oils for emotional well-being include Lavender, Rosemary and Bergamot.
Lavender is known for its relaxing and calming effects on the body. It can be used to alleviate anxiety, depression, and insomnia.
Rosemary has been proven to improve alertness and memory recall. It can also help with depression because it stimulates blood flow in the body.
Bergamot is known for its ability to reduce stress levels. It also relieves fatigue and stress-related headaches as well as muscle tension.
Create a Desired Mood
Essential oils can be used to create a desired mood. For example, some people choose to diffuse citrus scents such as grapefruit or orange in the morning because these scents have been shown to improve alertness and energy levels.
Others use essential oils to create a calm, relaxing environment. Essential oils from lavender can be used in diffusers or in aromatic candles to help people relax and unwind at night before bedtime.
Essential Oils for Massages
Massage therapists commonly use essential oils for massages. Some oils are known to have a calming effect, while others are useful for specific aches and pains.
Also, the aroma diffused by essential oils can be soothing and relaxing. Therefore, it is becoming increasingly common to combine massage therapy with aromatherapy.
This is another reason why essential oils are commonly used in spas.
Some examples of essential oils used for massages are Chamomile, Eucalyptus, Lavender, Lemongrass and Sandalwood.
Summary
Essential oils are concentrated, aromatic extracts from different parts of plants. They are considered by many to have therapeutic value and their use is becoming increasingly popular as people look for holistic ways to relax and rejuvenate themselves.
The most common reasons why people use essential oils are to improve their physical health, improve their mental health and emotional well-being, create a desired mood or ambiance, and for massages.
The most common ways in which people use Essential Oils is through a diffuser to diffuse it into the air or through candles made with essential oils. Another way is by applying it to the body during massages.
Some popular essential oils include lavender, rosemary, bergamot, chamomile, eucalyptus and lemongrass.