Crocs are a unique type of shoe that have become increasingly popular in recent years. While they were once considered to be a fashion faux pas, they are now seen as a trendy and comfortable option for both men and women.
They come in a variety of colors and styles and can be worn for both casual and formal occasions.
So, who wears crocs?
The target market for crocs is actually quite broad.
Let’s take a look at some of the different groups of people who wear crocs, as well as the reasons why they like them.
Why Do People Like Crocs?
Crocs are a segment of the footwear market that has seen immense popularity in recent years.
There are many reasons for the popularity of crocs. Crocs can be lightweight, comfortable, durable, easy to clean and stylish.
These factors make them appealing to a wide range of people, from busy moms to college students.
Crocs are also popular because they are affordable and come in a variety of colors and styles. This makes them a great option for people who want to express their personality through their shoes.
Another reason for the popularity of crocs is that they can be worn for both casual and semi-formal occasions. This makes them a versatile shoe that can be used for many different purposes.
Who Is The Target Market for Crocs?
To best understand the target market for crocs, we need to first understand the reasons why someone decides to wear them.
By understanding people’s motivations for wearing crocs, we can divide this market into customer segments and study each segment on its own.
This needs-based segmentation allows manufacturers and retailers to create crocs that appeal to each segment.
Such an analysis gives us these main segments of the target market for crocs:
- People looking for comfortable footwear
- People who want stylish footwear
- People who need to stay on their feet for long periods
- People looking for versatile footwear
- People looking for affordable footwear
- People who want easy-to-clean footwear
- People looking for open-toe footwear
Let’s look closely at each of these segments.
1. People looking for comfortable footwear
One of the main reasons people wear crocs is for the comfort they provide. Crocs are made of a soft, lightweight material that conforms to the foot.
This makes them ideal for people who are on their feet all day or have foot problems.
The target market for crocs in this segment includes people who need comfortable footwear, such as doctors, nurses, and teachers.
2. People who want stylish footwear
Crocs used to be considered a fashion faux pas, but they have now become a trendy shoe.
They come in a variety of colors and styles, from solid colors to prints and patterns.
This makes them a popular choice for people who want to express their personality through their shoes.
The target market for crocs in this segment includes fashion-conscious individuals of all ages.
3. People who need to stay on their feet for long periods
Another reason people wear crocs is for the support they provide. Crocs have a thick sole that helps distribute weight evenly and reduce foot fatigue.
This makes them ideal for people who need to stand for long periods, such as doctors, nurses, waiters, chefs, and retail workers.
The target market for crocs in this segment includes people who need comfortable and supportive footwear.
4. People looking for versatile footwear
Versatility in footwear means that crocs can be worn for both casual and semi-formal occasions. This makes them a versatile shoe that can be used for many different purposes.
This means people who buy shoes for both casual and formal occasions can save money by only buying one type of shoe.
Versatility also means that crocs can be worn with a variety of different outfits. People wear crocs with jeans, shorts, skirts, and dresses. In fact, when people buy jeans they often buy crocs to match.
5. People looking for affordable footwear
Crocs are an affordable option for many people who simply want a quality shoe. They are made of durable material that tends to last long, even with heavy use.
This makes them a good choice for people who are looking for a shoe that is both affordable and long-lasting.
As the market for crocs has grown, the prices of crocs have gone down. This has made them even more affordable for people on a budget.
6. People who want easy-to-clean footwear
This segment of the target market for crocs buys them because they are very easy to clean. Most crocs are made of nonporous material, so dirt and stains can be easily wiped off.
One interesting market for whom this feature of crocs can be a lifesaver are parents of young children.
They often buy crocs for their kids to wear because they know that they will be easy to clean, even if their kids get them dirty.
And because most crocs are reasonably affordable, parents do not have to worry when their kids inevitably outgrow them. They can simply chuck them in the recycle bin and buy a new pair.
7. People looking for open-toe footwear
Crocs can be a great choice for people who want open-toe footwear. This is because most crocs have large holes in the front and sides of the shoe.
This makes them ideal for people who want to show off their pedicured toes or simply let their feet breathe.
For this reason, crocs are often worn in the summer months when people want to keep their feet cool.
Crocs are a comfortable, versatile type of shoe that can be worn for both casual and formal occasions.
Crocs have come a long way since they were first introduced, and they are now a popular choice for people of all ages. This makes the target market for crocs a broad one.
Most of all it includes people looking for comfortable footwear that can also be stylish.
People who need to stay on their feet for long periods often choose crocs over other types of footwear.
People looking for versatility in their footwear also turn to crocs which can be worn with jeans or shorts. Crocs are also very affordable with many different brands that meet different budget levels.
Crocs are also popular with people who want easy-to-clean footwear. A key segment of this market includes parents who appreciate the ease with which they can be washed.
And finally, people looking for open-toe footwear also choose crocs making them popular footwear over the summer.