Apple’s Airpods have been a huge hit since they were first released in December 2016. And for good reason.
For many people, they are the perfect blend of style and functionality. As wireless earphones operating using Bluetooth technology, they liberated users from the hassle of tangled cables.
They were easy to carry and for many, they gave an aura of coolness that made them appear tech-savvy and with the times.
So, who are these people who love this product so much, and what attracts them to it?
In this article, we’ll discuss the target market for AirPods, and understand the motivations behind people wanting them, and loving them so much.
Why Are Airpods So Popular?
The popularity of Apple’s AirPods can be traced to a few key reasons.
Firstly, as mentioned earlier, the elimination of wires makes them extremely portable and easy to use. This makes them a good alternative to traditional headphones.
Secondly, their sleek design and small size mean that they are inconspicuous and can be worn without drawing too much attention to the wearer.
This is in contrast to other wireless headphones which often times look clunky or out of place.
The third reason for their popularity is that they are straightforward to connect and use with other Apple products.
For people who are already using Apple products, AirPods become an extension of that ecosystem and provide a seamless user experience.
All these reasons come together to make AirPods appealing to a wide range of users, from the average person on the street to celebrities and influencers.
Who is the Target Market for Airpods?
To best understand the target market for Airpods, we need to understand the consumer’s needs and wants and therefore their motivations to purchase a pair of Airpods over other earphone brands and models.
By understanding people’s motivations we can divide the market into segments that we can study independently of each other and how they interact and influence each other.
Such needs-based segmentation gives us the following segments of the target market for AirPods:
- People who love Apple products
- Fashion-conscious people
- Tech-savvy people
- People who appreciate good design
- People who lead active lifestyles
- People who appreciate the portability of Airpods
- People who spend a lot of time on the phone
Let’s now delve deeper into each of these segments.
1. People who love Apple products
The easiest and earliest segment of the market that the Airpods managed to penetrate included people who were already using Apple products.
These people were most satisfied with the quality of Apple products and the seamless user experience that they provided.
The introduction of Airpods simply made their lives easier by providing them with a wireless option to use with their other Apple products.
2. Fashion-conscious people
An interesting segment of the target market for Airpods includes people who are fashion-conscious.
These people are often attracted to the sleek and minimalist design of the Airpods as well as the small size which makes them inconspicuous.
The fact that they are available in two colors, white and black, also means that they can be matched with a variety of different outfits and styles.
Fashion-conscious people also tend to be trendsetters and when they become early adopters of new technology or products, they can play an important role in influencing the purchase decisions of people around them.
3. Tech-savvy people
The Apple Airpods are a technological marvel and so another target market for Airpods includes tech-savvy people who are always on the lookout for the latest and greatest technology products.
These people are often early adopters of new technology and are willing to pay a premium for products that offer the latest features and functionality.
They are also very interested in how new technology works and can be quite interested in the technical specifications of the Airpods such as battery life, wireless range, etc.
4. People who appreciate good design
Design has always been an important feature of all Apple products and the Airpods are no different.
The simple elegance of the Airpods is one of their key selling points and has attracted a lot of people who appreciate good design.
People in this segment are often willing to pay a premium for products that look and feel well-designed, even if they don’t necessarily need all the features that the product offers.
5. People who lead active lifestyles
Another target market for Airpods is people who lead active lifestyles.
The fact that they are wireless and can be easily taken anywhere makes them a great choice for people who are always on the move.
They are also sweating and water-resistant which makes them ideal for use during running, exercise or other activities where the wearer might break a sweat.
6. People who appreciate the portability of Airpods
One of its best features and one of the main reasons why people buy Airpods is portability.
They are very small and can be easily carried around in a pocket or purse which makes them perfect for use on the go.
This is a key selling point for business travelers or anyone who needs to be able to make phone calls or listen to music while they are on the move.
7. People who spend a lot of time on the phone
This segment of the target market for AirPods is quite self-explanatory.
These are people who spend a lot of time on the phone, either talking to someone or listening to music.
They are often looking for ways to make their lives easier and more convenient and the hands-free design of the Airpods is a major selling point.
Another benefit for this group is that they can use the Airpods to listen to music or podcasts hands-free while they are on the phone which can be a great way to pass the time.
Conclusion
The target market for Airpods includes not just people who love Apple products but also those who appreciate the design and convenience of using the Airpods.
This includes people who have a sense for fashion and understand the cool factor that comes with using Airpods.
The market also includes those who appreciate good design and are attracted to the sleek elegance of Airpods.
Tech-savvy people are automatically attracted to the innovation that is inherent in Airpods. This innovation also makes it possible for people leading active lifestyles or those who use the phone a lot to appreciate its portability and robustness.
As you can see all segments of this market are attracted to Airpods for different reasons but all of them appreciate the convenience, portability, and design that this product has to offer.
