If you’re looking to start a moving company or are looking at growing your existing company, you’re no doubt wondering who your ideal customer is.
The most logical answer will be “anyone who needs to move” but that target market is just too broad.
You need to narrow down your target market so you can better target your advertising and marketing efforts, as well as understand what services this target market is looking for.
In this post, we’ll explore the target market for a moving company and see what motivates them to select one moving company over another.
Who is the Target Market for a Moving Company?
To best understand the target market for a moving company we need to divide the market into its constituent segments. To get these segments, we perform a needs-based segmentation analysis.
What this means is that we ask ourselves why someone might need a moving company and according put different customers into different categories.
Such an analysis gives us the following market segments:
- People who are moving house
- People who are moving office
- People who are moving to a new city
- People who are downsizing
- People who are decluttering
Each of these segments has different needs and thus will be looking for different things in a moving company.
1. People who are moving house
The first and most obvious target market for a moving company includes people who are moving house. This can be either because they’re buying a new house, their current house is being sold, or they’re renting and their lease is up.
People who are moving house are generally looking for a full-service moving company. This means that they’re looking for a company that can provide all the services required to move their belongings from one house to another.
These services can include packing, loading, transporting, and unloading. Additionally, some companies also offer storage solutions for customers who need to store their belongings for a period of time.
2. People who are moving office
Companies need to move too. In fact, moving an office is often even more complicated than moving a house as there are usually more things to move and the move needs to be coordinated with the company’s business operations.
As a result, people responsible for moving an office are generally looking for a company that can provide a complete turn-key solution for their move. This means that they’re looking for a company that can handle everything from packing up the existing office to setting up the new office.
Additionally, they’re also often looking for a company that can provide storage solutions as well as help with the logistics of the move.
3. People who are moving to a new city
People who are moving to a new city have additional needs compared to those who are moving to a new house locally.
They not only need to move their belongings but also need to figure out how to get settled in a new city.
As a result, this segment of the target market for a moving company looks for someone that can provide additional services beyond just moving their belongings.
These services can include finding a new place to live, transferring utilities, and even helping find new schools for the children.
4. People who are downsizing
As people get older, they often downsize. This can be because their children have moved out and they no longer need a big house or because they want to simplify their life.
People who are downsizing generally look for a moving company that can help them declutter their belongings and then move the things they want to keep to their new smaller home.
They also often look for a company that can provide storage solutions for the things they don’t want to keep but can’t bear to get rid of.
5. People who are decluttering
There is a growing trend of people wanting to declutter their homes. This can be for a variety of reasons such as wanting to live a simpler life, wanting to get rid of things they no longer need or use, or wanting to make some extra money by selling their belongings.
People who are decluttering are generally looking for a company that can help them get rid of their belongings.
This can be either by donating them, selling them, or disposing of them. Additionally, they also often look for a moving company that can provide storage solutions for the things they want to keep but don’t have space for.
Conclusion
Broadly speaking, the target market for a moving company includes people who need to move for various reasons. But a closer examination of this market reveals that there are different segments within it, each with its own specific needs.
The main segment of this market includes people who are moving house. These people, especially with large houses or families need a moving company.
People in companies responsible for moving offices also need moving companies who can provide turn-key solutions for their move.
People moving to a new city need additional services such as help finding a new place to live and transferring utilities.
Older people who are downsizing and people who are decluttering their homes are also potential target markets for a moving company.