If you’re thinking about starting a burger restaurant or already own one and are looking to expand, you’re probably wondering who your ideal customer is and what you could do to attract more of them to your restaurant.
When it comes to burger restaurants, there are a few different target markets that you can go after. Depending on your location, the type of burgers you serve, and the price point you choose, you’ll want to target different customers.
In this article, we’ll discuss the target market for a burger restaurant by seeing what makes someone want to go out to eat burgers instead of some other types of food. We’ll also provide some tips on how you could stand out from the competition and attract new customers to your restaurant.
Keep reading!
Who is the Target Market for a Burger Restaurant?
To best understand the target market for a burger restaurant, we need to understand why someone chooses to go to a burger restaurant over a multitude of alternatives that are probably available to them.
This way we focus on the customer’s need to eat burgers. By understanding their needs and their wants we can understand their motivation to select a burger place.
Such a needs-based segmentation approach gives us the following segments of the target market for a burger restaurant:
- People who love burgers (and fries, of course!)
- People who are looking for an easy and casual place to eat
- Parents who looking to go out to eat with their kids
- People who are looking for an inexpensive meal
- People who appreciate quick service
- People looking for a place to meet friends for a quick bite
- People who want to watch a game while they eat
Now let’s dive a little deeper into each of these target markets for a burger restaurant.
#1 – People Who Love Burgers
People who love burgers are probably the most important target market for a burger restaurant. After all, if people don’t like burgers, there’s no reason for them to come to your restaurant.
When it comes to attracting people who love burgers, you need to make sure that your restaurant serves a wide range of burgers.
For instance, not everyone likes beef burgers. Some people prefer chicken burgers or veggie burgers. You should also offer a variety of toppings and sauces to please everyone’s taste buds.
The greater the choice you offer, the broader the potential client base you could try to attract.
In addition, you’ll want to make sure that your prices are competitive with other burger restaurants or alternatives in the area. If you can offer a great value for the quality of food that you’re serving, you’ll be able to attract new customers who are looking for a good deal.
Unfortunately, you will end up competing with McDonald’s and Burger King but if you can find a way to distinguish your burgers from theirs, you’ll be able to target this market successfully.
#2 – People who are looking for an easy and casual place to eat
For many people, going out to eat is not just about the food. And this is usually the case for those who go out to eat burgers. They are usually looking for something more – the atmosphere and the experience.
If you can create a fun and easy dining experience at your burger restaurant, you’ll be able to attract customers who are looking for a place to relax, not stress out and have a good time.
If you’re lucky enough to have good weather, offer outdoor seating. Your customers can enjoy the weather and leave happy.
#3 – Parents who looking to go out to eat with their kids
Parents are always looking for places to take their kids out for a meal where the kids will eat without making a fuss. And a burger restaurant is often just the place.
Most children love burgers and fries. So, if you can make your restaurant kid-friendly, you’ll be able to attract a lot of families with young children.
So at the minimum, you’ll need to have a kids’ menu. But if you could also create a space for the kids to play away from the table but under the watchful eye of the parents, both the kids and the parents are going to love your restaurant.
In short, anything you can do to help parents keep their kids occupied before the food arrives and after the children have finished eating will mean the world to the parents!
#4 – People who are looking for an inexpensive meal
This segment of the target market for a burger restaurant includes anyone looking for a quick and inexpensive bite.
If you can offer great value for the food that you’re serving, you’ll be able to attract customers who are looking for a good deal. To do this, you’ll want to make sure that your prices are competitive with other burger restaurants in the area.
One way to keep your costs low and still make a profit is to make your burger restaurant into a fast-casual restaurant. This way, you can avoid the high costs associated with sit-down restaurants that require more staff, and your customers will appreciate the lower prices as well as the good food. You could save costs further by offering takeaway options.
#5 – People Who Appreciate Quick Service
When someone’s in a hurry the last thing they want is to wait long for their food to show up.
So make sure you have proper processes in place to minimize the time it takes for you to serve food from the time the customer has ordered it.
You’ll want to make sure you have enough staff so that there are no bottlenecks in the system. This is especially important during peak hours.
If you can get the food to the customer quickly, they’ll be happy and will likely come back again.
#6 – People looking for a place to meet friends for a quick bite
For many people, meeting friends for a quick bite is more about socializing than eating. They are simply looking for a convenient place to get together.
If you can create a relaxed and comfortable atmosphere at your burger restaurant, you’ll be able to attract customers who are looking for a place to meet up with their friends.
Think of having a space that is conducive to socializing such as a large table in the middle of the restaurant where people can sit and chat. You’ll be able to attract a lot of customers who are simply looking for a place to catch up with their friends.
#7 – People who want to watch a game while they eat
Sometimes people look for a public place to catch a game. And instead of doing it so at home where they may not be enough space to invite friends, they’ll go out to a restaurant.
If you can create a space where people can watch the game while they eat, you’ll be able to attract customers who are looking for a place to do just that.
You could set up a TV in the corner of the restaurant or even have multiple TVs so that people can watch different games.
And a burger restaurant can be ideal for this type of socializing because it’s easy to munch on burgers and fries while enjoying your favorite team play.
Conclusion
The target market for a burger restaurant predominantly includes people who love burgers, fries, and similar fast food.
However, to be successful, a burger restaurant must also identify and target other potential markets.
This includes people looking for an easy and casual place to eat and meet up with friends. It includes people looking for a quick and inexpensive meal.
Burger restaurants are also popular with families because most children will find at least some type of burger or fries that they will eat.
And finally, people who want to catch up on a game would love to go to a burger restaurant if it offers this possibility.
