When you think about astrology, who (or what) comes to mind? For many people, the first thing that comes to mind is predicting the future. While this is certainly a big part of what astrology is all about, there is much more to it than that.
People use Astrology to understand themselves and others better. They use it for personal growth. For many, it is a belief system and a way of looking at the world that offers them a different perspective.
So, who is the target audience for astrology? What is it that they are looking for in astrology?
In this article, we will discuss some of the different groups of people who are most interested in astrology and what drives them to it.
What is Astrology?
Astrology is the study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.
There are many different ways to practice astrology, but most people use it for one (or more) of the following purposes:
– To understand themselves and others better
– To improve their personal relationships
– To make career decisions
– To predict future events
– To find meaning in their lives
– To understand the world around them
Who is the Target Audience for Astrology?
One of the best ways to study who is the target audience for astrology is to understand why people are drawn to astrology. Once we understand these reasons we can segment the audience and understand each segment separately.
Those who sell astrology products or related services can then market more effectively to each target audience.
This gives us the following key audiences for astrology:
- People who want to improve their personal relationships
- People making career decisions
- People looking to predict future events
- People trying to find meaning in their lives
- People trying to understand the world around them
- People trying to gain a different perspective on life
- People who wish to feel connected to something bigger than themselves
- People looking for answers to their personal questions
- People trying to better understand themselves and the people around them
- People trying to get in touch with their spiritual side
Now that we have a good understanding of the target audience for astrology, let’s look at each group in more detail.
#1. People who want to improve their personal relationships
Many people turn to astrology to improve their personal relationships. They want to understand themselves and others better to create more harmonious relationships.
This target audience for Astrology can be interested in learning about compatibility between different zodiac signs, how the current planetary alignments are affecting their relationship, and what their partner’s sun sign says about them.
If you are marketing to this target audience, your astrology products and services should focus on helping people understand themselves and others better in order to improve their personal relationships.
So, people trying to improve their personal relationships can be a great target audience for astrology products.
#2. People making career decisions
It’s customary for many people to consult an astrologer before making any major life decisions, such as changing careers.
People in this group want to know what the future holds for their careers and how different choices will impact their professional lives. These people will often visit an astrologer or even a gypsy for a reading specifically focused on their career.
If you are marketing to this target audience, your astrology products and services should focus on helping people make informed career decisions.
#3. People looking to predict future events
One of the questionable claims of astrology is that it can be used to predict future events.
Some people believe that the movements of the planets and stars can give us clues about what will happen in the future. This target audience for astrology is interested in using astrology for things like predicting when they will get married, have children or buy a house.
If you are marketing to this target audience, your astrology products and services should focus on helping people predict future events.
While some people may be interested in using astrology to predict future events, this target audience should be approached with caution. Many people are skeptical of claims that astrology can be used to accurately predict the future and you don’t want to make false promises that your products or services cannot deliver.
#4. People trying to find meaning in their lives
As people progress through their lives, they often start to feel like there must be more to life than what they are currently experiencing.
This target audience is interested in finding meaning and purpose in their lives. They may turn to astrology as a way to understand themselves and the world around them better.
When looking for answers to some of life’s big questions, this target audience may be interested in learning about their birth chart, exploring different zodiac signs, and studying the meanings of planets and houses.
This target audience for astrology is likely to be interested in more spiritual and introspective astrology content. If you are marketing to this target audience, your astrology products and services should focus on helping people find meaning and purpose in their lives.
#5. People trying to understand the world around them
Just as people are trying to find meaning within, they are also looking for answers to some of the big questions about the world around them.
This target audience is interested in understanding the universe and their place within it. They may turn to astrology as a way to make sense of the chaos in the world.
When trying to understand the world, this target audience may be interested in learning about the astrological influences on world events, studying different cultures’ astrology systems, and exploring the connection between astrology and other spiritual practices.
#6. People trying to gain a different perspective on life
Closely related to finding meaning in life and understanding the world around them, this target audience for astrology is interested in gaining a different perspective on life.
They may be feeling stuck in their current situation and are looking for a way to see things from a different point of view. Astrology can provide them with a new lens through which to view their lives. It can also help them to understand and accept different points of view.
Astrology services could include providing different interpretations of birth charts, offering readings from different astrological systems, or teaching about the history and evolution of astrology.
#7. To feel connected to something bigger than themselves
Many people who are searching for meaning in their lives are truly looking for a way to feel connected to something bigger than themselves.
This target audience is interested in feeling like they are part of something larger. They may turn to astrology as a way to connect with the universe and tap into something greater than themselves.
#8. People looking for answers to their personal questions
People who have deep personal questions that they cannot answer any other way may turn to astrology for guidance.
This target audience for astrology is interested in finding answers to questions about their love life, career, family, health, death and more. They may be looking for advice on how to make important decisions or just trying to get a better understanding of themselves.
Such personal questions are usually with deep feelings attached to them. If you are marketing to this audience, your astrology products and services should focus on providing compassionate and insightful readings that can help people understand themselves and their situation better.
#9. People trying to better understand themselves and the people around them
One of the reasons people turn to astrology is to better understand themselves and the people around them. This target audience is interested in gaining insights into their own personalities and the personalities of others.
Maybe these people have had some friction with those around them or have had a difficult relationship with someone and are hoping astrology will give them some answers.
These people may be interested in learning about the different astrological signs, studying compatibility charts, or getting personalized readings.
#10. People trying to get in touch with their spiritual side
People who have been unable to find answers to their spiritual questions through traditional means including traditional religions, may turn to astrology as a way to connect with their spiritual side.
This target audience for astrology is looking for a way to get in touch with their spirituality and connect with the universe on a deeper level. They may be interested in exploring different astrological systems, learning about the connection between astrology and other spiritual practices, or getting readings that focus on their spiritual development.
Conclusion
The target audience for astrology is very broad and includes people looking for meaning in things they cannot understand and questions they cannot answer through traditional means.
People who want to improve their personal relationships and better understand themselves and the people around them often turn to astrology. Likewise, those making important career decisions may refer to astrological charts for guidance.
People use astrology to find meaning in their lives, predict future events and get in touch with their spiritual side. They also turn to astrology when they are trying to gain a different perspective on life, understanding the world around them, wishing to feel connected to something bigger than themselves and looking for answers to deep personal questions.