Art is a form of expression that has been around for centuries. It is used to communicate ideas, tell stories, profess a faith, or simply showcase the talent of the artist.
There exist many different interpretations of art.
For some, art is about the creative process and the satisfaction that comes with completing a project. For others, it’s more about sharing their work with the world and getting feedback from others. And for still others, it’s a way to make a living.
If you’re an artist, then no matter what your motivation is, you need to know who the target audience for your works of art is.
In this article, we will discuss the target audience for artists and how you can reach them!
Who is the Target Audience for Artists?
To best understand who is the target audience for artists, we need to ask ourselves who appreciates art and why.
Once we understand people’s motivations for being attracted to art and their needs for wanting art in their lives, we can categorize the art-loving audience into segments and study each segment independently of the other.
Such an analysis gives us the following segments of the target audience for artists:
- People who love all types of art
- People who love a particular type of art
- People who appreciate art for its investment value
- People who are looking to be inspired by art
- People who want to support art as a cause
- People who want to learn more about art
- Friends and family of the artist
- People who want to support local artists
Let’s now take a close look at each of these audiences.
#1. People who love all types of art
This target audience for artists appreciates all art forms and is not just interested in one specific type of art. They might enjoy going to the theater, listening to music, visiting art galleries, art exhibitions, and more.
What this target audience loves most about art is that it provides them with a way to escape from their everyday lives. It’s a chance to immerse themselves in another world and to forget about their troubles, even if just for a little while.
People who love all types of art are also usually very curious and enjoy learning about new things. They might not know much about the artist or the history of the piece, but they’re always interested in finding out.
And if the artist is a contemporary artist or if the artist is accessible, then this target audience for artists is also likely to be very interested in meeting them and hearing their story.
#2. People who love a particular type of art
This audience for artists is similar to the previous one except that they have a preference for one type of art over the others. So, they might be interested in modern art instead of traditional art, or they might only be interested in paintings but not sculptures, etc.
The reason why people love a particular type of art is that it appeals to them on an emotional level. It speaks to them in a way that other types of art don’t.
What this target audience loves most about art is that it allows them to connect with the artist on a personal level. They feel like they understand the artist and their work in a way that nobody else does.
#3. People who appreciate art for its investment value
This target audience for artists is interested in art because they believe it will increase in value over time. They see art as an investment and are usually only interested in pieces by well-known artists.
What this target audience loves most about art is that it’s a tangible asset that they can hold on to.
They also enjoy the fact that they can display their artwork in their homes and show it off to their friends and family.
Collectors will often visit art exhibitions and galleries to find new pieces to add to their collection. They might also attend art auctions or buy art online.
#4. People who are looking to be inspired by art
This target audience for artists is interested in art because it inspires them. They might be going through a tough time in their life and they’re looking for some inspiration. Or, they might be working on a project and they need some creative ideas.
What this audience loves most about art is that it helps them to see the world in a different way. It allows them to find beauty in the everyday and to see the potential for greatness.
They like to hang out with artists and in artist communities because they find the energy and creativity to be contagious.
#5. People who want to support art as a cause
Many people like to support art for the sake of supporting art. They feel that modern societies don’t value art enough and they want to do their part to keep it alive.
What this audience loves most about art is that it’s a beautiful and important part of our culture. They believe that art should be accessible to everyone and not just those who can afford it.
People in this target audience for artists might volunteer at their local museum or art gallery. They might also donate money to art organizations or buy art from up-and-coming artists.
#6. People who want to learn more about art
This target audience for artists is interested in art because they want to learn more about it. They might not know much about art history or the different styles of art, but they’re curious to learn.
What they love most about art is that it’s a never-ending source of knowledge. There’s always something new to learn and they enjoy the process of discovery.
These people might take art classes or visit art museums. They might also read books about art or listen to podcasts about artists.
#7. Friends and family of the artist
The artist’s friends and family are the people who are closest to the artist and who have known them for a long time.
What this audience loves most about art is that it provides them with a window into the soul of someone they already know so well. They feel like they understand the artist better after seeing their work.
Friends and family of the artist are usually very supportive of the artist’s career. They might help to promote their work or buy their art. They might also just enjoy seeing the artist’s work and being a part of their life.
This target audience for artists is important to consider because they can be some of the most loyal supporters of an artist’s career. They can help to provide encouragement and feedback. Additionally, they can also be a source of financial support.
#8. People who want to support local artists
The final target audience for artists includes people who want to support local artists. They might live in the same town or city as the artist and they want to help them succeed.
What this audience loves most about art is that it’s a way for them to connect with their community. They feel like they’re supporting someone who is part of their everyday life and who is working hard to make a living.
These people might buy art from the artist or promote their work to their friends. They might also volunteer their time to help with art events or fundraisers.
Each of these audiences for artists has different reasons for appreciating art. However, they all share a common love for art and its ability to inspire, educate, and connect people.
As an artist, it’s important to consider who your target audience is and what they love most about art. This will help you to create work that resonates with them and that they can appreciate.
The target audience for artists not only includes people who love art but also those who value the artist.
These are people who see art as an investment, are inspired by it, and see it as a cause to support. They see the artist as a critical member of society and culture and they will do what they can to support art by supporting the artist.
These people can, of course, include an artist’s friends and family but can also include admirers of the artists’ work as well as those who want to support local, upcoming artists.