Spotify is a music streaming service that has taken the world by storm. It has over 400 million monthly active users and more than 188 million paying subscribers across more than 180 countries.
It offers 82 million songs with a freemium service and additional features that permit offline listening and commercial-free recordings for paying subscribers.
So, who is the Spotify target market? And what attracts them to Spotify so much?
Let’s find out!
Who is the Spotify Target Market?
One of the best ways to understand the Spotify target market is to understand why someone would sign up for a streaming service like Spotify. What is the need that Spotify addresses and what motivation does a customer have to pay a subscription for a streaming service?
By understanding and analyzing customers’ needs, we can divide the Spotify target market into the following segments:
- People who love listening to music on the go
- People who like to choose the music they listen to
- People who want to discover new music
- People who want to support their favorite artists
- People who like a vast library of songs to choose from
- People who enjoy listening to podcasts
- People who want a commercial-free listening experience
Let’s look closely at each of these segments of the Spotify target market.
#1. People who love listening to music on the go
One of the main reasons people sign up for Spotify is to have access to music on the go. Spotify offers a great mobile app that makes it easy to listen to your favorite tunes wherever you are.
Spotify also offers a premium subscription that allows you to download songs and listen offline, which is perfect for people who commute or travel often and cannot always be online to listen to their favorite music or podcast. This is a great selling point for Spotify and attracts a lot of customers.
And so people who want to have access to music while on the go are a clear Spotify target market.
#2. People who like to choose the music they listen to
People who like to listen to the radio do not mind not having control over what songs are played.
But if you like to choose by yourself, Spotify allows you to choose the exact songs or albums you want to listen to. You can even create your own custom playlists full of your favorite songs.
If you’re the type of person who likes to be in control of the music you listen to, Spotify is the perfect streaming service for you and you are a Spotify target market.
Another benefit that Spotify offers is the ability to follow your favorite artists and get notified when they release new music. This is perfect for people who want to keep up with their favorite bands or singers and never miss a new song.
#3. People who want to discover new music
One of the benefits of having 82 million songs at your disposal is that there is always something new to discover on Spotify.
The Spotify algorithm does a great job of suggesting new music to users based on their listening habits, and there is also a dedicated section of the Spotify app called “Discover” that is full of new music recommendations.
Spotify also has a feature called “Discover Weekly” which creates a custom playlist of new music for you to listen to based on the songs you’ve been listening to. This is perfect for people who want to discover new music that they will enjoy making such people a great Spotify target market.
#4. People who want to support their favorite artists
As we mentioned earlier, Spotify has a feature that allows you to follow your favorite artists and get notified when they release new music. This is perfect for people who want to support their favorite artists by listening to their new music and spreading the word to their friends.
Spotify also allows you to donate directly to your favorite artists through their Spotify artist pages. This is a great way to support your favorite artists and helps them continue making the music you love.
#5. People who like a vast library of songs to choose from
In the old days of the music shop, you were limited to the songs that were available in the store. But with Spotify, you have access to over 82 million songs from all over the world. This is perfect for people who want to have a vast library of songs to choose from.
Spotify also has a great search feature that allows you to find the exact song or artist you’re looking for. So if you’re looking for that one rare song that you can’t find anywhere else, Spotify is likely to have it.
#6. People who enjoy listening to podcasts
Songs are not just the only thing Spotify has to offer. Spotify also has a large selection of podcasts that you can listen to on their app. This is perfect for people who enjoy listening to podcasts and want a convenient way to do so.
Spotify offers a great variety of podcasts that cover all sorts of topics, so you’re sure to find something that interests you. And if you’re a podcast enthusiast, Spotify also offers a premium subscription that allows you to download podcasts and listen offline.
#7. People who want a commercial-free listening experience
Finally, Spotify offers a premium subscription that allows you to listen to music and podcasts without any ads. This is perfect for people who want a commercial-free listening experience and are willing to pay a monthly fee for it.
If you’re tired of listening to commercials on the radio or other streaming services, Spotify premium is a great option for you. And if you decide to upgrade to Spotify premium, you’ll also get access to some cool features like offline listening and higher-quality audio.
Conclusion
A primary segment of the Spotify target market includes people who love listening to music on the go. These people have access to millions of songs and can follow their favorite artists to get notified when new music is released.
Spotify also offers a great selection of podcasts for people who enjoy listening to them. And finally, Spotify offers a premium subscription for people who want a commercial-free listening experience.
People looking to discover new music, support their favorite artists, or have a vast library of songs to choose from will enjoy Spotify.
Spotify is a great streaming service for a variety of different types of people. Whether you’re looking to control your own listening experience, support your favorite artists, or discover new music, Spotify has something to offer you.