Who doesn’t love chocolate? Almost everyone does. And if you like to snack on chocolate, one of the easiest ways to carry chocolate around is in the form of a chocolate bar. And one of the most popular chocolate bars is the Snickers bar.
Snickers are chocolate bars made by Mars Inc. The bar is made of nougat, caramel and peanuts covered in milk chocolate.
But how can we define the Snickers target market? And what makes it such a popular treat? Is it just the fact that they have chocolate in them or is there something else?
In this article, we will discuss who is the Snickers target market and understand what attracts people to this delicious snack.
Understanding the Snickers Target Market
Chocolate is one of those rare foods that is universally loved the world over. So, it’s no surprise that chocolate bars are one of the most popular snacks around.
To understand the Snickers target market, we need to understand who chooses chocolate to snack on, and who is most likely to turn to a Snickers chocolate bar when they need a snack.
We can then classify the market into the following customer segments:
- People looking for a snack
- People craving chocolate
- People looking for an energy boost
- People with a sweet tooth
- Chocolate lovers
- Parents looking for a snack for their children
- People looking for a dessert after a meal
Let’s now look closely at each of these segments of the Snickers target market.
#1. People looking for a snack
Chocolate bars can be a great snack for people who are looking for something to tide them over until their next meal. They are relatively small and easy to carry around, which makes them a convenient option for busy people on the go.
Snickers are especially popular with this segment of the Snickers target market because they are a filling snack that can help to stave off hunger – at least for a while. The combination of nougat, caramel, and chocolate makes them a satisfying option for people looking for a quick snack.
This is one of the reasons why most vending machines will often carry Snickers. It is also the reason why most convenience stores will carry Snickers. A Snickers is a snack people will just pick up while in a store or after paying for gas.
#2. People craving chocolate
People craving chocolate will often grab a handful of chocolate chips or get some chocolate ice cream from the freezer.
But chocolate bars are also a great option because they don’t have to be eaten in their entirety all at once. And Snickers bars are a particularly good option for people craving chocolate because they offer a good balance of sweetness and richness.
This segment of the Snickers target market is often looking for a chocolate fix and Snickers definitely fits the bill.
#3. People looking for an energy boost
Chocolate bars can also be a good choice for people who are looking for an energy boost. The cocoa in chocolate can help them wake up and make them feel more alert.
Snickers is a good option for this segment of the Snickers target market because they are not too sweet and have a decent amount of chocolate.
And because Snickers chocolate bars are portable, they can be put in the pocket and taken out whenever an energy boost is needed.
#4. People with a sweet tooth
Chocolate bars can be perfect for someone with a sweet tooth. They can have their dessert and snack on it too. And because chocolate bars come in a variety of flavors, there is sure to be one that will appeal to everyone’s taste.
Snickers is a great option for this segment of the Snickers target market because they are both sweet and chocolatey. Also, because Snickers are so easily available, they can be an easy go-to snack for people with a sweet tooth.
#5. Chocolate Lovers
Many people who love chocolate often choose a chocolate bar over any other type of snack.
This is because they know that they will get the intense flavor and satisfaction that they crave.
And a Snickers with its thick layer of chocolate is definitely a good choice for this segment of the Snickers target market. Anyone who’s taken that first bite of a Snickers knows that it is an intense chocolate experience.
#6. Parents looking for a snack for their children
This is an easy one for parents. Almost no kid will say no to a chocolate bar, making it the perfect snack for parents to have on hand. Many parents will carry a chocolate bar in their purses or car for when their children need a quick snack.
Another reason why a Snickers works as a great snack for kids is that it is not too messy. Unlike some other snacks, Snickers can be eaten without making a big mess. This is important for parents who need to hand a snack to a kid sitting in the back seat of the car.
Of course, parents looking for a healthy snack may not immediately turn to a Snickers chocolate bar. But every parent knows that there are times when it is better to have a chocolate bar on hand than nothing at all.
#7. People looking for a dessert after a meal
Chocolate bars can also be a good choice for people who are looking for a dessert after a meal. While being rich, chocolate bars can still be lighter than other desserts like cakes, pies , cupcakes or truffles.
Many people after eating out at a restaurant or a fast-food joint will just grab a Snickers chocolate bar from a vending machine. And a Snickers is always a good choice in this situation because it is satisfying and not too heavy.
Plus, a Snickers, unlike a traditional dessert that must be eaten all at once, can be eaten little by little over hours.
Conclusion
The Snickers target market is very wide and includes not just those looking for a quick snack but also those who love chocolate for its own sake.
A Snickers bar can be a great snack because it is portable, easy to eat, and not too messy. And it is also a good choice for people who are looking for an energy boost or a dessert after a meal. Likewise, parents often find Snickers to be a good snack for their children.
And finally, a Snickers works equally well for people craving chocolate, looking for an energy boost, or looking to satisfy a sweet tooth.