Mango is a premium clothing brand that specializes in clothing and accessories for men and women. The company targets a middle- to high-end customer base, with products that are designed to be both stylish and versatile.
The Mango target market consists of adults who are fashion-conscious and want to look their best. They appeal to people who are looking for a sophisticated, yet casual style.
In this article, we will take a closer look at Mango’s customer base and explore some of the factors that influence their purchase decisions.
Who is the Mango Target Market?
To best understand the Mango target market, we need to understand why someone buys at Mango.
What is the need that they are trying to satisfy by buying premium clothes or accessories? And what is their motivation to specifically buy Mango when there are many other premium brands available to them like Ralph Lauren, Hugo Boss, Ann Taylor or Zara?
By answering and analyzing these questions we can divide the Mango target market into separate segments based on people’s motivations to buy the brand. By studying each segment by itself we can get a better understanding of this market as a whole.
Such a process gives us the following customer segments for Mango:
- People looking for upscale, stylish clothing
- People wanting to project a sophisticated yet casual look
- People who love Mango’s brand and products
- People refreshing their wardrobe
- People buying a gift for someone else
- Fashion Magazines and Blogs
Let’s now look closely at each of these segments of the Mango target market.
#1. People looking for upscale, stylish clothing
One of the main reasons people buy Mango is because they are looking for upscale, stylish clothing. The Mango brand is known for its sophisticated and modern designs.
When it comes to style, Mango clothing is often described as classic with a twist. Their clothes are designed to be timeless and versatile, so you can wear them for many years and for all occasions.
#2. People wanting to project a sophisticated yet casual look
For most people, their clothes are more than just something to keep them warm or covered up. Clothes are also a way they express themselves and project an image to the world.
When people choose Mango clothes, they are often looking to project a sophisticated yet casual look. Mango clothes are the perfect balance between formal and informal, making them ideal for a variety of occasions.
Whether someone’s going to the office, out to dinner, or just running errands, Mango clothes can give the wearer a polished look. The Mango target market includes people who want to look their best and feel confident in their clothes.
#3. People who love Mango’s brand and products
This segment of the Mango target market includes people who simply love the Mango brand and products. They may not be looking for anything specific when they walk into a store carrying Mango, but they know they’ll find something they love.
People in this segment are often drawn to Mango because of the quality of the clothes. Mango clothes are made with top materials and tailoring, and this is visible in the finished product.
People who love Mango’s brand and products are also attracted to the company’s marketing. Mango does a great job of promoting its brand and making people feel like they’re part of a community.
Mango has built strong loyalty among its customer base, and this is reflected in this segment of the Mango target market.
#4. People refreshing their wardrobe
When people are in the process of refreshing their wardrobe, they are looking to add new and stylish pieces that will complement their existing clothes. Mango is often a go-to brand for people in this situation because of the quality and style of their clothes.
People refreshing their wardrobes are also looking for clothes that are versatile and can be worn for many occasions. Mango clothes are perfect for this, as they can be dressed up or down depending on the occasion.
Refreshing one’s wardrobe is also an opportunity to try new styles. And so, for those who have habitually not bought Mango clothes before, this can be a great introduction to the brand.
#5. People buying a gift for someone else
When it’s time to buy a gift for someone else, Mango is often a top choice. This is because people know that the recipient will appreciate the quality and style of Mango products.
Thanks to the wide range of Mango clothes, it’s easy to find the perfect gift for anyone. Whether you’re looking for a new dress for your mom or a stylish shirt for your brother, Mango has something for everyone.
Fashionistas are always on the lookout for the latest trends, and Mango is often one of their go-to brands. Mango is known for being ahead of the curve when it comes to fashion, and its clothes are always on trend.
Fashionistas also appreciate the quality of Mango clothes. They may be more interested in the style of the clothes, but they also know that Mango clothes are well-made and will last.
Fashionistas are also attracted to Mango because of the company’s image. Because Mango is seen as a fashionable and stylish brand, it’s often associated with being cool and hip. This is the kind of image that fashionistas are drawn to.
#7. Fashion Magazines and Blogs
The final segment of the Mango target market that we will review includes fashion magazines and blogs. Fashion magazines and especially fashion bloggers often have a lot of influence over people’s fashion choices.
The Mango brand is often featured in fashion magazines and blogs because of the stylishness of its clothes. Mango is also a popular choice for fashion bloggers to write about because of the intense interest that many people have in learning about the latest fashion trends.
And no blog on fashion trends would be complete without talking about the latest from Mango. Thanks to its trendy clothes and stylish image, Mango is a must-mention for any fashion blogger worth their salt.
The Mango target market includes people looking for upscale and stylish clothing. These people are looking to project a sophisticated yet casual look. Many of them simply love the Mango brand and products.
People looking to refresh their wardrobe could also turn to Mango for something new as will people who are buying a gift for someone else.
Fashionistas are also attracted to Mango clothes as they are stylish and on-trend. Fashion magazines and blogs often feature Mango as a result making them too a Mango target market.