Lowe’s is a home improvement retailer that operates over two thousand stores across the United States, Canada, and Mexico. The company is headquartered in Mooresville, North Carolina.
Lowe’s carries products like building supplies, appliances, tools, hardware, bathroom fixtures, paint, flooring, and more. The company also offers services like installation, home improvement advice, and financing options.
In this article, we’ll review Lowe’s target market and understand the reasons why they choose to shop at Lowe’s instead of at other home improvement stores.
Who is the Lowe’s Target Market?
To best understand Lowe’s Target Market, we need to understand why someone buys from Lowe’s as opposed to other similar home improvement or hardware stores. What is it about Lowe’s that attracts them to it?
By understanding people’s motivation to buy home improvement products, furniture and home decor we can segment Lowe’s target market into the following segments:
- People who have just moved into a new home
- People looking to upgrade their current home decor
- People looking for a home decor gift for others
- People who simply love what Lowe’s has to offer
- People who do home improvement projects by themselves
Let’s look closely at each of these Lowe’s customer segments.
#1. People who have just moved into a new home
People who have just moved into a new home often need to furnish their entire home from scratch. They may not have the time or money to go to a furniture store and buy all new furniture, so they’ll look for places that offer a wide range of home furnishings in one place.
Lowe’s is a great option for these customers because they offer everything from furniture to bedding to home decor. This one-stop-shop convenience is a major selling point for Lowe’s.
People who have just moved into a new home also tend to be on a tight budget. They may not have the money to splurge on high-end furniture, but they still want their home to look nice.
Lowe’s offers affordable furniture and home decor that still looks high-end making this an ideal segment of Lowe’s target market.
#2. People looking to upgrade their current home decor
From time to time, people get tired of their current home decor and they want to change things up. They may be looking for a specific item to change the look of their home, or they may want to completely redecorate.
For such people there exist more than one option. Sometimes, people will hire an interior designer to help them reimagine their homes. Other times, people will simply go to their local home improvement store and buy what they need. Sometimes, they will want a special piece of custom furniture made and they may recruit the services of a carpenter.
But sometimes, they may simply walk into a Lowe’s store and find everything they need. With a wide range of furniture, home decor, and accessories available at Lowe’s, they can easily change the look of any room.
#3. People looking for a home decor gift for others
When someone wants to buy a home decor gift for a friend or loved one, they will often turn to a store known for carrying products of style and quality. Lowe’s is such a store.
People looking for gifts often have a specific occasion in mind, such as a housewarming party or a birthday. And by getting a gift from Lowe’s, they can be sure that their gift will be well-received.
People looking for gifts also want to find a store that offers a wide range of products. They may not know exactly what the person they’re buying for wants, so they want to have a lot of options to choose from.
#4. People who simply love what Lowe’s has to offer
This segment of Lowe’s target market is simply those people who love Lowe’s and everything it has to offer. They may not have a specific reason for shopping there, they just enjoy the experience of walking around and browsing for things.
These are also people who often collect Lowe’s items. They may not have a need for them, but they love the way they look and feel. These people often become brand ambassadors, spreading the word about Lowe’s to their friends and family.
#5. People who do home improvement projects by themselves
Lowe’s can be a perfect place for people who like DIY home improvement projects. Lowe’s offers a wide range of products, from tools to materials to finished products.
People who do home improvement projects by themselves often have a specific vision in mind. Instead of hiring a contractor or an interior designer, they enjoy bringing this vision to fruition by themselves.
This DIY segment of Lowe’s target market also likes to save money by doing things themselves. They would rather spend the money on the materials they need than on paying someone else to do the work for them. And they are often driven by the challenge of doing a project by themselves.
Conclusion
Lowe’s target market includes people who have just moved into a new home and are looking to furnish it. Lowe’s can be a one-stop shop for these people, as they offer affordable home decor items that still look high-end.
Likewise, this market includes people looking to upgrade their current home decor as it does those looking for a home decor gift for others.
Some people simply love what Lowe’s has to offer and shop there for new items regardless of whether or not they need them. Others appreciate the classic look that Lowe’s offers and know that their products are built to last.
Finally, Lowe’s is an excellent store for DIY enthusiasts. They can find everything they need to complete a project, and they often save money by doing things themselves.
